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The number of hockey tournaments is on the rise due to the increased participation in sport and development programs. Technavio’s market research report identifies that the increasing number of field hockey tournaments will be one of the primary growth drivers for the global hockey equipment market till 2021. For instance, the Festival of Hockey launched in Hawke’s Bay, New Zealand in 2014 gained more popularity in 2016. As a result, the number of teams that participated in the festival grew from 28 to 42 in 2016. In addition, women from Australia, New Zealand, China, South Korea, and Japan participated in this festival during 2014. India, Canada, and Ireland joined in 2016. The sport is gaining more popularity due to the increasing participation of women in national hockey teams in the Hawke’s Bay Festival. Technavio’s market research analysts predict that this global market will post a revenue of close to USD 1,580 million by 2021.
North America contributed the majority of shares towards the hockey equipment market in the Americas during 2016. Countries such as Canada, the US, Argentina, Chile, and Brazil are also contributing revenue towards the market. The increasing participation of female players due to the availability of college scholarships is further driving the sales volume of hockey equipment such as ice hockey equipment in the Americas.
The hockey equipment market is highly fragmented and characterized by the presence of multiple established players. These vendors are increasingly competing against each other based on factors such as price, quality, brand, and variety. Various companies are focusing on increasing their market share by adoping varied marketing strategies.
Key vendors in this market are -
Other prominent vendors in the market include ATLAS Hockey, Dita International, Dorsal Gear, Easton Hockey, Franklin Sports, GRAF, Guerilla Hockey, JDH, Kookaburra, MALIK, Mazon Hockey, OBO, Princess Sportsgear & Traveller, Ritual Hockey, STX, and Tour Hockey.
The ice hockey equipment market is witnessing growth in the ice hockey segment because various key competitors are offering technologically advanced ice hockey sticks. The increasing rate of participation in ice hockey in North America and Europe is propelling the sales volume of hockey equipment such as hockey stick, hockey skates, hockey gloves, hockey shoes, hockey gear, and hockey pads. Also, the strong performance in the global tournaments is driving the popularity of ice hockey in Europe.
During 2016, specialty stores accounted for the majority market share because these shops carry popular brands of hockey equipment. A large number of consumers purchase hockey equipment from specialty stores because they provide a wide range of brands and product portfolios. Some of the popular specialty stores for hockey equipment includes DICK's sporting goods, inline warehouse, the hockey shop source for sports, pure hockey, and sports unlimited.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
PART 06: MARKET SEGMENTATION BY PRODUCT
PART 07: MARKET SEGMENTATION BY APPLICATION
PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 09: REGIONAL LANDSCAPE
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
PART 12: MARKET TRENDS
PART 13: COMPETITOR LANDSCAPE
PART 14: COMPETITOR ANALYSIS
PART 15: APPENDIX
List of abbreviations
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