Global Hockey Sticks Market 2017-2021

Overview of the global hockey sticks market

Market research analysts at Technavio predict that the global hockey sticks market will grow steadily at a CAGR of over 3% by 2021. This market research analysis identifies the low replacement cycle as one of the primary growth factors for this market. Sticks made of nanomaterials coupled with composite substrates are lightweight and flexible and can bear higher strength ratios when compared to sticks made only of composite materials. Additionally, these sticks also eliminate the risk of micro-fracturing during the game. This will result in eliminating the need for the replacement of hockey sticks made from composite and nanomaterials, which will in turn, drive market growth.

The introduction of new hockey tournaments is one of the latest trends that will gain traction in the hockey sticks market in the coming years. The growing participation of people in different sports activities is leading to an increase in the number of sports tournaments every year. For instance, in 2014, Champions Hockey League (CHL) was started in 2014 by 26 clubs, 6 leagues, and the IIHF. In the first season of 2014 to 2015, CHL had 44 participating clubs from 12 different European countries. In 2015 to 2016, the number of participating clubs increased from 44 to 48, which subsequently increased the demand for hockey sticks.

Competitive landscape and key vendors

The hockey sticks market is fragmented with the presence of multiple established players. Vendors in this market compete based on factors including price, quality, brand, and variety to gain an edge over their peers. The acquisition of new brands will provide an opportunity to the leading competitors and this in turn, will help them maintain their dominance in this global market during the forecast period.

The leading vendors in the market are -

• adidas
• BAUER Hockey
• CanAm Underwater Hockey Gear
• Grays of Cambridge
• Gryphon Hockey
• SHER-WOOD

The other prominent vendors in the market include ATLAS Hockey, Dita International, Dorsal Gear, Easton Hockey, Franklin Sports, GRAF, Guerilla Hockey, JDH, Kookaburra, MALIK, Mazon Hockey, Princess Sportsgear & Traveller, Ritual Hockey, STX, and Tour Hockey.

Segmentation by distribution channel and analysis of the hockey sticks market

• Specialty stores
• Department stores, hypermarkets, and supermarkets
• Online retail

Specialty stores provide hockey sticks from a wide range of brands and product portfolios and usually sell similar types of products across all their outlets. According to this market research and analysis, the specialty stores were the major distribution channel to the hockey sticks market during 2016.

Geographical segmentation and analysis of the hockey sticks market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the market by 2021. Several development programs like Long Term Hockey Development in Canada and Play It Forward Foundation in the US that aim at increasing performance and participation in the sport will aid in the growth of the market in this region.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global hockey sticks market?
• What are the key market trends impacting the growth of the global hockey sticks market?
• What are the challenges to market growth?
• Who are the key vendors in the global hockey sticks market?
• What are the market opportunities and threats faced by the vendors in the global hockey sticks market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global hockey sticks market?

Technavio also offers customization on reports based on specific client requirement.