Enjoy complimentary customisation on priority with our Enterprise License!
Technavio’s market research analyst predicts the global inverter technology air conditioner market to grow at a CAGR of close to 13% between 2016 and 2020. With increasing awareness of the energy-efficiency properties of inverter technology air conditioners, these appliances have the potential to replace popularly used conventional air conditioners. Inverter technology air conditioner compressors can run at various speeds depending on the load required by the air conditioner. Moreover, these advanced technology-equipped air conditioners offer optimal and precise temperature control and better energy conversion efficiency through its electronic variable speed drive motors. Factors such as low noise, energy efficiency, and superior performance of inverter technology air conditioners will positively aid in increasing the sales of these appliances in the coming years.
The high cost of inverter technology air conditioners has propelled several manufacturers to come up with value-added features such as four-way swing option, virus filters, and stylish design elements to increase their sales. They are distinguishing their products by integrating smart connect features, and smart diagnosis enabled through NFC and Wi-Fi connectivity. For instance, Samsung has introduced its new range of smart air conditioners, which provide high energy savings and cooling experience. The product is equipped with the world's first new 8-pole motor in its digital inverter compressor. Vendors are also announcing characteristics like anti-dust and anti-bacterial filters, multi-seasonal options, auto clean mode, multi-flow condenser, sleep mode, and energy-saver modes in their products.
The global inverter technology air conditioner market is extremely concentrated among a few major players in the APAC region. Fierce competition prevails in the market, which, turn, has prompted vendors to constantly revise their existing energy standards and focus on product innovations. The competition is expected to intensify further during the forecast period with the entry of many new players, mergers and acquisitions, and price wars among existing vendors.
Leading vendors in the market are -
Other prominent vendors in the inverter technology air conditioner market include Blue Star, Electrolux, Godrej Group, GREE ELECTRIC APPLIANCES, Hisense Group, Midea Group, Robert Bosch, Sharp, Voltas (TATA), and Whirlpool.
Specialty retail stores occupied the largest share in the market and will continue to be the preferred destination for purchasing inverter technology air conditioners. Factors such as broad brand coverage and the availability of a wide range of products at affordable prices have spurred revenue generation in the market through this retail format. However, the online segment is the fastest-growing retail format for inverter technology air conditioners in the coming years due to the convenience and varieties it offers at discounted rates.
APAC is the largest market for inverter technology air conditioners and accounted for the largest market share during 2015. The major leading countries for inverter technology air conditioners in APAC include Japan, China, India, South Korea, Russia, and Australia. Japan is the largest market for inverter technology air conditioners due to the presence of local players like Toshiba Carrier, Panasonic, Hitachi, and Mitsubishi Electric. With the growing consumer preference towards energy-efficient appliances, the market for inverter technology air conditioners in APAC will grow considerably in the coming years.
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Five forces analysis
PART 07: Market segmentation by retail format
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Appendix
PART 16: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.