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Global Digital Holography Market 2016-2020

  • Published: Mar 2016
  • Pages: 53
  • SKU: IRTNTR8850
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This market research report provides a detailed segmentation of the global digital holography market by application (digital holographic displays, others) and by geography (the Americas, APAC, and EMEA). Leading vendors in this market are EON Reality, Lyncee Tec, RealView Imaging, Leia, Holoxica, Zebra Imaging, and Ovizio Imaging Systems.

Outlook for the global digital holography market

Technavio’s market research analyst predicts the global digital holography market to grow at a phenomenal CAGR of close to 39% during the forecast period. Different sectors of the market use this technology and healthy growth is expected in the next few years as a result of the potential uses. As of now, digital holography is mostly used by advertisers. Retailers, event managers, and even restaurants are using this technology to add an element of fun, interest and value to products and services. Holographic displays can be done using projection screens and kiosks. One of the reasons for using holographs is that it is unique and hard to replicate.  

The retail industry is the biggest user of digital holography.  Mannequins and people are slowly being phased out as holograms can be used to greet customers and also help them find their way through the store and product range.  Holograms are expected to be a cost effective solution with advances in technology. Brick and mortar retailers can compete with online giants to some extent with the use of holograms.  One reason that holographic displays are popular with retailers is the fact that they last a long time and can be utilized effectively through their lifespan.

Application segmentation and analysis of the digital holography market

  • Digital holographic displays
  • Others (digital holographic microscopy and holographic televisions or telepresence)

Currently, the holographic displays sector of the market accounts for 90% of market share. This technology is mostly used in retail and hospitality.  The reason these displays are so popular is that they are realistic, and many of the images are of very high resolution.  3D visualization of holograms is used not just in retail but also in other areas.

Geographical segmentation and analysis of the digital holography market

  • Americas
  • APAC
  • EMEA

The Americas dominated this market and accounted for close to 39% of the market.  Holographic technology is used quite a bit in the retail and healthcare sectors. One of the biggest advantages of using this technology is that it engages an audience very effectively.  Retailers find that they don’t need to spend a lot of money on print material to keep customers updated on sales and other information.

Competitive landscape and key vendors

Currently, the global digital holography market is very fragmented with a lot of large and small vendors.  Competition is expected to get more intense over the next few years.  Factors like advances in technology and a fragmented market are expected to make competition more intense.

Key vendors in this market are -

  • EON Reality
  • Lyncee Tec
  • RealView Imaging
  • Leia
  • Holoxica
  • Zebra Imaging
  • Ovizio Imaging Systems

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global digital holography market?
  • What are the key market trends impacting the growth of the global digital holography market?
  • What are the challenges to market growth for digital holography?
  • Who are the key vendors in the global digital holography market?
  • What are the market opportunities and threats faced by the vendors in the digital holography market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global digital holography market?

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Related reports

Digital holography is a process of acquiring and processing of holograms with a digital sensor array such as a CCD camera. It is used for measuring optical phase data and creates a 3D digital model with the surface or optical thickness. Digital holography is gaining prominence owing to its varied applications in the medical and retail sectors. The demand for holographic displays from the automotive, commercial, consumer, and other sectors is expected to drive the market growth by 2020.

The global digital holography market report is part of Technavio’s hardware and semiconductor research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as computing devices, displays, embedded systems, human machine interface, lighting, semiconductor equipment, and sensors. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Content

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Technology landscape

  • Digital holography setups

PART 06: Future outlook

  • Vendor strategy

PART 07: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 08: Market segmentation by application

PART 09: Geographical segmentation

  • Digital holography market in Americas
  • Digital holography market in EMEA
  • Digital holography market in APAC

PART 10: Market drivers

  • Increased use in advertising
  • Growing adoption in healthcare sector
  • Rising data security needs

PART 11: Impact of drivers

PART 12: Market challenges

  • Low market penetration
  • High cost of operation
  • Technological limitations

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Use of digital holography technology in several sectors
  • Growing impact on retail sector
  • Increased R&D spending

PART 15: Buying behavior

PART 16: Vendor landscape

  • Competitive scenario

PART 17: Market summary

  • Market attractiveness

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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