Technavio’s market research analyst predicts the global digital holography market to grow at a phenomenal CAGR of close to 39% during the forecast period. Different sectors of the market use this technology and healthy growth is expected in the next few years as a result of the potential uses. As of now, digital holography is mostly used by advertisers. Retailers, event managers, and even restaurants are using this technology to add an element of fun, interest and value to products and services. Holographic displays can be done using projection screens and kiosks. One of the reasons for using holographs is that it is unique and hard to replicate.
The retail industry is the biggest user of digital holography. Mannequins and people are slowly being phased out as holograms can be used to greet customers and also help them find their way through the store and product range. Holograms are expected to be a cost effective solution with advances in technology. Brick and mortar retailers can compete with online giants to some extent with the use of holograms. One reason that holographic displays are popular with retailers is the fact that they last a long time and can be utilized effectively through their lifespan.
Application segmentation and analysis of the digital holography market
Digital holographic displays
Others (digital holographic microscopy and holographic televisions or telepresence)
Currently, the holographic displays sector of the market accounts for 90% of market share. This technology is mostly used in retail and hospitality. The reason these displays are so popular is that they are realistic, and many of the images are of very high resolution. 3D visualization of holograms is used not just in retail but also in other areas.
Geographical segmentation and analysis of the digital holography market
The Americas dominated this market and accounted for close to 39% of the market. Holographic technology is used quite a bit in the retail and healthcare sectors. One of the biggest advantages of using this technology is that it engages an audience very effectively. Retailers find that they don’t need to spend a lot of money on print material to keep customers updated on sales and other information.
Competitive landscape and key vendors
Currently, the global digital holography market is very fragmented with a lot of large and small vendors. Competition is expected to get more intense over the next few years. Factors like advances in technology and a fragmented market are expected to make competition more intense.
Key vendors in this market are -
Ovizio Imaging Systems
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global digital holography market?
What are the key market trends impacting the growth of the global digital holography market?
What are the challenges to market growth for digital holography?
Who are the key vendors in the global digital holography market?
What are the market opportunities and threats faced by the vendors in the digital holography market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global digital holography market?
Technavio also offers customization on reports based on specific client requirement.
Digital holography is a process of acquiring and processing of holograms with a digital sensor array such as a CCD camera. It is used for measuring optical phase data and creates a 3D digital model with the surface or optical thickness. Digital holography is gaining prominence owing to its varied applications in the medical and retail sectors. The demand for holographic displays from the automotive, commercial, consumer, and other sectors is expected to drive the market growth by 2020.
The global digital holography market report is part of Technavio’s hardware and semiconductor research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as computing devices, displays, embedded systems, human machine interface, lighting, semiconductor equipment, and sensors. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.