To identify growth opportunities in the humectants market, the market has been segmented into regions that are growing faster than the overall market. These regions have been pitted against regions that have a slower growth rate than the global market in 2018-2023. APAC and Europe will grow faster than the overall market. The market growth of MEA, North America, and South America will be slower than the global market.
Some of the key findings from our humectants market forecast report are summarized below:

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Global Humectants Industry Overview
The hygroscopic nature of natural humectants makes them suitable in increasing the hydration levels of the skin without being occlusive. This feature has boosted the adoption of natural humectants such as lecithin, glycerin, panthenol, honey, aloe vera liquid, and pyrrolidone carboxylic sodium acid in skin care products. With rising demand for skin care products including moisturizers, body lotions, face cream, and nourishing cream, the demand for natural humectants will also grow. Thus, the rising adoption of natural humectants will be a critical humectants market trend positively influencing the growth of the market.
Synthetic humectants such as glycerin, urea, sodium lactate, butylene glycol, and sorbitol are widely used in several beauty and personal care products because of their low production cost and longer shelf life. In the food and beverage industry, synthetic humectants such as sorbitol, glycerol, propylene glycol, calcium silicate, silicon dioxide, and magnesium carbonate are used as anti-caking agents. Anti-caking agents prevent the formation of lumps, keep the products flowing freely, and allow the cake batter mixture to bake evenly. Hence, the rising use of synthetic humectants in the beauty and personal care and the food and beverages industry will be a significant factor fueling the growth of the market at a CAGR of over 7% during the forecast period.
Top Humectants Companies Covered in this Market Research Report
The global humectants market is fragmented. To help clients improve their market position, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this humectants market research report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make most of the upcoming growth opportunities.
The report offers a detailed analysis of several humectants companies, including:
- Archer Daniels Midland Co.
- BASF SE
- Cargill Inc.
- DowDuPont Inc.
- The Lubrizol Corp.
Humectants Market Segmentation Based on Application
- Food and beverages
- Oral and personal care
- Animal feed
- Others
The food and beverages segment will account for the highest humectants market share. The high demand for humectants as a food additive in the food and beverage industry will boost the growth of the market in this segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the humectants market size.
Humectants Market Segmentation Based on Geographic Region
- APAC
- Europe
- MEA
- North America
- South America
With a complete study of the growth opportunities for the companies, it has been identified that North America will account for the highest share of the humectants market throughout the forecast period. The increasing demand for personal care products, pharmaceuticals, and food additives in North America will fuel the humectants market growth in this region.
Key Highlights of the Global Humectants Market for the Forecast Years 2019-2023:
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will accelerate the growth of the humectants market during the next five years
- Precise estimation of the global humectants market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the humectants industry across APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details of factors that will challenge the growth of humectants companies
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY APPLICATION
- Market segmentation by application
- Comparison by application
- Food and beverages - Market size and forecast 2018-2023
- Oral and personal care - Market size and forecast 2018-2023
- Animal feed - Market size and forecast 2018-2023
- Others - Market size and forecast 2018-2023
- Market opportunity by application
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Increasing demand for humectants in pharmaceutical industry
- Rising adoption of natural humectants
- Growing production of biodiesel
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Archer Daniels Midland Co.
- BASF SE
- Cargill Inc.
- DowDuPont Inc.
- The Lubrizol Corp.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape