To identify growth opportunities in the humectants market, the market has been segmented into regions that are growing faster than the overall market. These regions have been pitted against regions that have a slower growth rate than the global market in 2018-2023. APAC and Europe will grow faster than the overall market. The market growth of MEA, North America, and South America will be slower than the global market.

Some of the key findings from our humectants market forecast report are summarized below:

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Global Humectants Industry Overview

The hygroscopic nature of natural humectants makes them suitable in increasing the hydration levels of the skin without being occlusive. This feature has boosted the adoption of natural humectants such as lecithin, glycerin, panthenol, honey, aloe vera liquid, and pyrrolidone carboxylic sodium acid in skin care products. With rising demand for skin care products including moisturizers, body lotions, face cream, and nourishing cream, the demand for natural humectants will also grow. Thus, the rising adoption of natural humectants will be a critical humectants market trend positively influencing the growth of the market.

Synthetic humectants such as glycerin, urea, sodium lactate, butylene glycol, and sorbitol are widely used in several beauty and personal care products because of their low production cost and longer shelf life. In the food and beverage industry, synthetic humectants such as sorbitol, glycerol, propylene glycol, calcium silicate, silicon dioxide, and magnesium carbonate are used as anti-caking agents. Anti-caking agents prevent the formation of lumps, keep the products flowing freely, and allow the cake batter mixture to bake evenly. Hence, the rising use of synthetic humectants in the beauty and personal care and the food and beverages industry will be a significant factor fueling the growth of the market at a CAGR of over 7% during the forecast period.

Top Humectants Companies Covered in this Market Research Report

The global humectants market is fragmented. To help clients improve their market position, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this humectants market research report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make most of the upcoming growth opportunities.

The report offers a detailed analysis of several humectants companies, including:

• Archer Daniels Midland Co.
• BASF SE
• Cargill Inc.
• DowDuPont Inc.
• The Lubrizol Corp.

Humectants Market Segmentation Based on Application

• Food and beverages
• Oral and personal care
• Animal feed
• Others

The food and beverages segment will account for the highest humectants market share. The high demand for humectants as a food additive in the food and beverage industry will boost the growth of the market in this segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the humectants market size.

Humectants Market Segmentation Based on Geographic Region

• APAC
• Europe
• MEA
• North America
• South America

With a complete study of the growth opportunities for the companies, it has been identified that North America will account for the highest share of the humectants market throughout the forecast period. The increasing demand for personal care products, pharmaceuticals, and food additives in North America will fuel the humectants market growth in this region.

Key Highlights of the Global Humectants Market for the Forecast Years 2019-2023:

• CAGR of the market during the forecast period 2019-2023
• Detailed information on factors that will accelerate the growth of the humectants market during the next five years
• Precise estimation of the global humectants market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the humectants industry across APAC, Europe, MEA, North America, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive details of factors that will challenge the growth of humectants companies

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