Global Yoga Apparel Market 2017-2021

Global yoga apparel market overview

Hectic work schedules and the increasing health issues are influencing people across the globe to start exercising by engaging in various activities. There is also a sizeable increase in health issues such as diabetes, high cholesterol, and obesity around the world. The rising obese population that demands the need for physical inactivity coupled with the awareness on the intake of high cholesterol and saturated fats will influence the demand for yoga and fitness apparel.This market research analysis identifies the growing preference for healthy and fit lifestyle as one of the primary growth factors for this market. The increasing awareness of the importance of being healthy and fit is triggering the demand for fitness and yoga apparel. Market research analysts at Technavio predict that the global yoga apparel market size will grow steadily during the forecast period and post a CAGR of more than 3% by 2021.

This market research report identifies the growth in organized retail as one of the key yoga apparel market trends behind the growth of this market. The yoga apparel is sold through several distribution channels. Fitness apparel sold through the organized retail sector contributes to the maximum sale of new units of yoga apparel. With the specialty stores, mono brand stores, and department stores, hypermarkets, and supermarkets, increasingly contributing to the sales of yoga apparel, the focus of major retailers towards expanding their operational facilities will significantly fuel the growth of the yoga apparel market. One of the major retail chains Target, has already opened four new department stores in the US. Similarly, Stein Mart has also announced plans to open more than 10 new stores in North America by the end of 2017.

Competitive landscape and key vendors

The yoga apparel market is fragmented with the presence of multiple vendors who focus more on business expansions to capture more market shares. The vendors usually compete on factors such as price, quality, and brand. To capture a sizeable portion of the market and increase their revenue shares, the vendors in the market follow effective strategies such as M&A activities and increased R&D investments. The yoga apparel industry is dominated by the vendors that have strong financial resources and this is inducing the emerging vendors to take innovative measures to increase their visibility.

The leading vendors in the market are -

• Adidas
• Manduka
• Nike
• Puma
• Under Armour
• VF Corporation

The other prominent vendors in the market are Amer Sports, ASICS America Corporation, Columbia Sportswear, Eddie Bauer, Everlast Worldwide, Hanesbrands, HuggerMugger, La Vie Boheme Yoga, and YogaDirect.

Segmentation by product type and analysis of the yoga apparel market

• Bottom Wear
• Top Wear

During 2016, the top wear segment accounted for the major shares and dominated the yoga apparel market. The yoga tops are made of materials including spandex and nylon to provide comfort to the wearer and come with a racerback for extra comfort. Factors such as the use of comfortable material while providing support and allowing movement will contribute to the growth of this market segment in the coming years.

Segmentation by gender and analysis of the yoga apparel market

• Women’s Yoga Apparel
• Men’s Yoga Apparel

During 2016, the women’s yoga apparel segment accounted for the major shares and dominated the market, according to the global yoga apparel industry statistics report. Factors such as increase in the population of working women and the rise in number of health and fitness conscious women will drive the market’s growth in this segment. The desire to look slim and fit and the increasing number of obese women is influencing vendors to update their product lines to integrate their fitness products with new styles and designs.

Key questions answered in the report include

• What will the yoga apparel market size and the growth rate be in 2021?
• What are the key factors driving the global yoga apparel market?
• What are the key yoga apparel market trends impacting the growth?
• What are the challenges to the yoga apparel market growth?
• Who are the key vendors in the global yoga apparel market?
• What are the market opportunities and threats faced by the vendors in the global yoga apparel market?
• Trending factors influencing the yoga apparel market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global yoga apparel market?

Technavio also offers customization on reports based on specific client requirement.