Global BYOD Security Market 2016-2020

  • Published: Jun 2016
  • Pages: 54
  • SKU: IRTNTR9128

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This market research report presents a detailed segmentation of the global bring your own device (BYOD) security market by end user (large enterprises, government organizations, and SMBs) and by geography (APAC, Europe, MEA, North America, and South America). Leading vendors in this market are Citrix Systems, Good Technology, IBM, MobileIron, and VMware.

Overview of the global bring your own device (BYOD) security market

Extensive market research carried out by the analysts at Technavio has shown that the global bring your own device (BYOD) security market will grow at a tremendous CAGR of nearly 25% over the forecast period. The increasing adoption of mobile devices by enterprises and consumers for performing personal and business tasks has led to them becoming potential targets for cyber attacks. These personal mobile devices are used for multiple applications like web browsing, e-mailing, accessing corporate information, monetary transactions, downloading apps, and accessing social media sites. Recently, there has been a surge in cyber crime and cyber attacks by malware like Trojans, viruses, and adware. Such malware enables hackers to gain access to confidential data stored on mobile devices, triggering a loss of personal and financial data, misconduct, and exploitation. Moreover, mobile devices can also be infected by malware through networks, the Internet, and the use of external storage devices like USBs and media cards.  Therefore, the increasing instances of cyber attacks have raised concerns and awareness among organizations of the various security risks translating into the augmented adoption of BYOD security solutions.

In this market study report, the analysts have estimated factors such as increasing market consolidation to bolster the growth prospects for the BYOD security market over the predicted period. Since the global BYOD security market is highly fragmented, it presents several opportunities for mergers and acquisitions. Large enterprise application vendors and core BYOD security vendors are engaging in M&A strategies to improve their position and presence in the market. As a result, many leading companies are readily acquiring small vendors to enhance their product base. With such acquisitions, established enterprises are gaining a competitive edge by keeping up with technological advances and are getting opportunities to explore emerging markets; for instance, well-established vendors such as Citrix Systems, Good Technology, and IBM are expected to continue the trend of acquisition and mergers in the next four years.

Segmentation by end user and analysis of the BYOD security market

  • Large enterprises
  • Government organizations
  • SMBs

The large enterprises segment dominated the global BYOD security market and accounted for more than 46% of the market share in terms of revenue. Large companies are increasingly adopting the BYOD policy to improve business productivity and provide employees with the convenience to work efficiently from home. Also, this helps big organizations to save on hardware and service costs. With the increasing adoption of the BYOD policy, mobile managed services, and mobile cloud services among enterprises, cyber criminals are focusing on improving and developing new hacking methods. Therefore, the growing need to prevent data breaches and maintain data confidentiality will contribute to the growth of this market segment until the end of 2020.

Geographical segmentation and analysis of the global BYOD security market

  • APAC
  • Europe
  • MEA
  • North America
  • South America

During 2015, North America dominated the global BYOD market and is expected to reach close to USD 4 billion by 2020. The analysts estimated factors such as the growing awareness among enterprises about the benefits of using BYOD security solutions on mobile devices, the high occurrence of malware and cyber attacks, and the early adoption of the Internet and mobile devices in the Americas to propel this market’s growth potential in the region.

Competitive landscape and key vendors

The global BYOD security market highly fragmented owing to the presence of many international, regional, and local vendors. Established BYOD security solution vendors are likely to acquire small vendors to expand their product portfolio and increase their market share. During the forecast period, the level of vendor competition is likely to intensify with product and service extensions, technological innovations, and M&As.

Key vendors in this market are -

  • Citrix Systems
  • Good Technology
  • IBM
  • MobileIron
  • VMware

Other prominent vendors analyzed in this market research report are Apperian, Bluebox, Cisco Systems, Kaspersky, McAfee, Mocana, SAP, Sophos, SOTI, Symantec, Trend Micro, and Veracode.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global BYOD security market?
  • What are the key market trends impacting the growth of the global BYOD security market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global BYOD security market?
  • What are the market opportunities and threats faced by the vendors in the global BYOD security market?
  • Trending factors influencing the market shares in APAC, Europe, MEA, North America, and South America.
  • What are the key outcomes of the five forces analysis of the global BYOD security market?

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Bring Your Own Device or BYOD as a trend is rapidly gaining popularity among companies as it provides greater convenience to the employees who are working from any location without affecting the quality of the work. With the growing popularity of the BYOD policy, the need for implementing BYOD security solutions is gaining traction among enterprises. BYOD security solutions facilitate the remote management of mobile devices like laptops, smartphones, and tablets. BYOD security solutions constitute mobile device management (MDM) and mobile application management (MAM). MDM involves the management of mobile devices, whereas MAM includes the management of enterprise applications.

The report, global BYOD security market, is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market insights

  • Types of BYOD threats
  • Global internet users by device type
  • Cyber attacks: Targeting BYOD
  • Advantages of BYOD security

PART 06: Emerging BYOD security technologies

  • Mobile application wrappers or containerization
  • Single sign-on (SSO)

PART 07: Market landscape

  • Market overview
  • Market assumptions
  • Global BYOD market
  • Global BYOD security market
  • Global mobile workforce

PART 08: Market segmentation  by solutions

  • Segmentation of global BYOD security market by solutions
  • Global MCM market
  • Global MDM market
  • Global MAM market

PART 09: Market segmentation by end-user

  • Segmentation of global BYOD security market by end-user

PART 10: Geographical segmentation

  • Segmentation of global BYOD security market by geography
  • Segmentation of global BYOD security market by geography (revenue)

PART 11: Buying criteria

  • Buying criteria for BYOD security

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Five forces model

  • Five forces model

PART 18: Key vendor analysis

  • Competitive scenario
  • Vendor matrix
  • Vendor competitive rating
  • Description of major vendors
  • Other prominent vendors

PART 19: Appendix

  • List of abbreviations

PART 20: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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