Global Search and Content Analytics Market 2016-2020

  • Published: Aug 2016
  • Pages: 66
  • SKU: IRTNTR10171

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This market research report identifies vendors such as Google, HP, Microsoft, IBM, and SAS as the leading players in the global search and content analytics market. This report also presents segmentations based on end-user (retail, BFSI, education, health, and others) and geography (the Americas, APAC, and EMEA).

Overview of the global search and content analytics market

According to the market analyst at Technavio, the global search and content analytics market will grow progressively and post a CAGR of around 22% by 2020. The content and search analytics market provides insights for several industries, which, in turn, helps vendors to thrive in such industries. The integration of content analytics applications with IT systems within an organization will help to facilitate communications within the firm in real-time and will also help in recollecting previous interactions, which will help firms to assist in drawing conclusions independently while processing large quantities of data from diverse sources. Additionally, content analytics systems provide a full-circle view of the data from all business processes and enable efficient operations by providing better forecasting and decision-making solutions. These systems deliver detailed information about customers’ preferences and behaviors, uncover patterns, insights, and relationships from varied sources of information, and ensure timely analysis of complex data used in predicting customers’ behavior and managing risks.

In the recent times, it has been observed that there is a growing demand for predictive analytics across major industries. Predictive analytics uses various techniques such as data mining, modeling, machine learning, and game theory to provide an estimation of future outcomes and analysis of customer buying patterns and behavior. Additionally, the vendors will also invest in the development of accurate and efficient solutions, which in turn will improve the overall efficiency of the production process while reducing costs. The adoption of these systems in organizations will help them to deliver better services, optimize costs, and boost revenues.

Competitive landscape and key vendors

There is intense competition in the market, and players are trying to sustain themselves in the market by investing in technological advancements to improve delivery models. The vendors also focus on factors such as pricing, training, and support for software license, features, customer service, and flexibility to gain market shares.

Key vendors in the market are -

  • Google
  • HP
  • Microsoft
  • IBM
  • SAS

Other prominent vendors in the market are EMC, OpenText, Oracle, Teradata, Hyland Software, Newgen Software, Lexmark, Alfresco, Everteam, and Xerox.

Segmentation based on end-user and analysis of the search and content analytics market

  • Retail
  • BFSI
  • Education
  • Health

During 2015, the retail segment dominated the market by accounting for approximately 29% of the total market share. The adoption of content analytics systems to draw useful conclusions about customers, products, operations, and competitors will drive innovation, operational efficiency, and boost revenues in the market. Also, retail chains use analytics solutions to view the purchase pattern of the customer to offer effective future products.

Segmentation based on geography and analysis of the search and content analytics market

  • America
  • APAC
  • EMEA

Market researchers predict that the Americas will be the largest market for search and content analytics by posting a CAGR of around 20% by 2020. The increasing adoption of search and content analytics in several industry verticals, such as retail, BFSI, and healthcare, to improve risk management and focus on customer preferences will lead to the growth of this market in the Americas. In addition, many businesses will also invest in latest digital technologies such as analytics, cloud, mobility, and social media to stay competitive in the market.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global search and content analytics market?
  • What are the key market trends impacting the growth of the global search and content analytics market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global search and content analytics market?
  • What are the market opportunities and threats faced by the vendors in the global search and content analytics market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global search and content analytics market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

Search and content analytics execute content analysis of unstructured documents, databases, e-mails, and other enterprise content. It works as a delivering medium for heavy content, obtaining facets of meaning from text, and explores those aspects in an interactive manner. Search analytics involves the use of search data to examine specific interactions among web searchers, search engine, or the content during searching process. The resultant analysis and accumulation of search engine statistics can be further utilized in search engine marketing (SEM) and search engine optimization (SEO). Search analytics allows deeper comprehension of traffic analysis and directs users to make the best decisions for their website’s performance. Google, IBM, and Accenture will be some of the prominent vendors in this market space.

The report, global search and content analytics market, is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Geographical information
  • Vendor selection
  • Summation errors
  • Currency exchange rates
  • Target audience
  • Recommended reading

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast

PART 06: Market segmentation by end-user

  • Global search and content analytics market by end-user
  • Retail
  • BFSI
  • Education
  • Healthcare
  • Others

PART 07: Geographical segmentation

  • Global search and content analytics market by geography
  • Search engines market by country
  • Americas
  • EMEA
  • APAC

PART 08: Market drivers

  • Increase in adoption of search and content analytics in industries
  • Increasing volume of data
  • Use of social media data for content analysis

PART 09: Impact of drivers

PART 10: Market challenges

  • Difficulty in data validation
  • Presence of open-source content analytics vendors
  • Excess of irrelevant information

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Growing demand for predictive analytics
  • Increased internet connectivity

PART 13: Five forces model

PART 14: Vendor landscape

  • Major vendors
  • Top-vendor offerings

PART 15: Key vendor analysis

  • Vendor profiles

PART 16: Prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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