Global Laundry and Dishwashing Detergent Market 2017-2021

This market research study identifies Colgate-Palmolive, Henkel, P&G, Reckitt Benckiser, and Unilever as the leading players in the global laundry and dishwashing detergent market. A comprehensive analysis of this market is also presented by product (laundry detergent and dishwashing detergent), by distribution channel (online and offline), and by geography (the Americas, APAC, Europe, and MEA).

Overview of the global laundry and dishwashing detergent market

Research analysis on the global laundry and dishwashing detergent market identifies that the improvement in packaging, labeling, promotions, and advertising will be one of the major factors that will have a positive impact on the growth of the market. Technavio's market research analysts predict that this market will grow at a CAGR of more than 4% by 2021. To address the cleaning problems like stains, numerous manufacturers are coming up with gel and liquid detergent products. These products are packaged and sold in a dosing ball with different cleaning tools. There is an increasing demand for these products and the vendors are also providing refill packs that will help consumers save money. Manufacturers are taking efforts to influence the purchasing decision of these consumers by providing products with visual packaging like images, colors, and font style.

In terms of geography, the laundry and dishwashing detergent market in APAC contributed the maximum market shares during 2016 due to the changing lifestyle of people and the increasing awareness about hygiene and cleanliness. The market will continue to grow in the region during the estimated period due to the rising purchasing power of consumers. The developing countries such as India and China are witnessing an increasing penetration of dish washing machines, which in turn, will also boost the demand for dishwashing powder and detergent products.

Competitive landscape and key vendors

The laundry and dishwashing detergent market is fragmented due to the presence of many players. These vendors are increasingly competing against each other based on factors such as product differentiation, pricing, and diversified product portfolio. The international players are gaining a competitive edge over regional players in terms of quality and price. Furthermore, the international players are also focusing on increasing product and service extensions, innovations, and adopting strategic mergers and acquisitions to increase their footprint in this global market.

Key vendors in this market are -

• Colgate-Palmolive
• Henkel
• P&G
• Reckitt Benckiser
• Unilever

Other prominent vendors in the market include Bombril, Church & Dwight, Clorox Company, Godrej Consumer Products, Kao Corporation, McBride, Rohit Surfactants, Saraya Goodmaid Chemicals, SC Johnson & Son, and Seventh Generation.

Segmentation by product and analysis of the laundry and dishwashing detergent market

• Laundry detergent
• Dishwashing detergent

The laundry detergent segment comprises of powder detergent, liquid detergent, and laundry tablets that are made from enzymes, surfactants, and other chemicals. This market segment accounted for the majority of the market share during 2016 and will continue to grow for the next four years because a large number of manufacturers are focusing on the production of eco-friendly products. This in turn, will boost the demand for eco-friendly laundry detergent products since they do not affect the consumers? health.

Segmentation by distribution channel and analysis of the laundry and dishwashing detergent market

• Online
• Offline

The offline distribution channel segment comprises of specialty stores, hypermarkets, supermarkets, convenience, and clubhouse stores. Customers prefer retail stores to shop for grocery and products because these stores have a wide range of options in terms of products and brands. Also, these stores allow customers to purchase products in bulk quantity at lower prices. The segment will continue to grow during the predicted period due to the increasing disposable income and the high purchasing power of consumers.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global laundry and dishwashing detergent market?
• What are the key market trends impacting the growth of the global laundry and dishwashing detergent market?
• What are the challenges to market growth?
• Who are the key vendors in the global laundry and dishwashing detergent market?
• What are the market opportunities and threats faced by the vendors in the global laundry and dishwashing detergent market?
• What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
• What are the key outcomes of the five forces analysis of the global laundry and dishwashing detergent market?

Technavio also offers customization on reports based on specific client requirement.

This upcoming report on the global laundry and dishwashing detergent market is an essential part of the consumer and retail portfolio under the fast-growing subdivision like general retail goods and services. This report aims at estimating the major trends and market drivers that induce the growth of the general retail goods and services industry.

The rise in preferences for fragrances and growth in primary and secondary housing markets may influence the demand for laundry and dishwashing detergent in the coming years as predicted by our market specialists. Additionally, geographies like the Americas, APAC, Europe, and MEA are covered by this report on the global laundry and dishwashing detergent market to offer clients the scope to identify potential market opportunities and expand in niche markets.

Vendors like P&G, Unilever, Reckitt Benckiser, Henkel, and Colgate-Palmolive are covered under this upcoming industry research report on the global laundry and dishwashing detergent market. This industry research analysis includes primary and secondary research techniques like vendor briefings, telephone and online surveys, webinars, and industry journals and publications to help clients develop effective growth strategies and keep pace with the frequently changing market landscape.

This upcoming market research report on the global laundry and dishwashing detergent market also offers insights into the challenges faced by this industry like availability of counterfeit products hampering brand image. Technavio also provides insights into the sectors such as toys and baby products and cosmetics and toiletry. Furthermore, this report also presents visions into the varying competitive landscape and provides clients a realistic picture of the future direction of the industry.