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Licensed Merchandise Market 2017-2021

  • Published: Oct 2017
  • Pages: 81
  • SKU: IRTNTR14705
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This industry research report identifies Fanatics, G-III Apparel Group, Hasbro, NBCUniversal Media, The Walt Disney Company, and Warner Bros. Consumer Products as the key vendors in the global licensed merchandise market. This industry research report also presents a comprehensive analysis of the market by category (entertainment, corporate trademarks, fashion, sports, and others), by product type (apparels, toys, accessories, video games, home décor, and others), and by geography (the Americas, APAC, and EMEA).

Overview of the global licensed merchandise market

Technavio's market study identifies the high viewership of movies and TV shows to be one of the key growth factors contributing towards the licensed merchandise market. Famed and popular movie, books, and TV franchisees are further triggering the demand for licensed merchandise. Movie franchisees and blockbusters such as James Bond, Star Wars, Marvel, Frozen, Star Wars, Despicable Me, and Batman vs. Superman are earning exponential revenue through the retail sale of their related movie merchandise. Technavio's market analysts estimate that the market will generate a revenue of more than USD 322 billion by 2021.

Consumers have easy access to 3D printers that enable the customers to print 3D cutouts of their favorite characters. Several licensors are offering licenses to 3D printing companies by providing appropriate assets and by paying a royalty. To protect their licensed products, licensors are providing licenses to home-printed merchandises to earn revenue. According to this industry research and analysis, the emergence of 3D printing will be one of the key trends that will gain traction in the licensed merchandise market during the next few years.

Competitive landscape and key vendors

The licensed merchandise market is significantly fragmented owing to the presence of several established licensors and merchandise manufacturers. Licensors are competing intensely in terms of service, value-added benefits, and pricing. Pioneer, Samsung Electronics, Sonos, and Yamaha account for major market share supported by the technological innovations and creativity. Vendors are developing innovative and technical products to attain competitive advantage over the other players in the official merchandise market.

The leading vendors in the market are

  • Fanatics
  • G-III Apparel Group
  • Hasbro
  • NBCUniversal Media
  • The Walt Disney Company
  • Warner Bros. Consumer Products

The other prominent vendors in the market are Adidas, Bioworld, Cartoon Network, Columbia Sportswear, DreamWorks Animations, Discovery Consumer Products, Entertainment One, Everlast Worldwide, Hanesbrands, Knights Apparel, Mattel, Nike, Prada, Puma, Rainbow, Ralph Lauren, Reebok, Sanrio, Twentieth Century Fox Consumer Products, and Under Armour.

Segmentation by category and analysis of the licensed merchandise market

  • Entertainment
  • Corporate trademarks
  • Fashion
  • Sports

High viewership of movies and TV series is contributing towards the high demand for licensed merchandise by entertainment segment. Disney's production Star Wars, Frozen, and Marvel, and movies such as Trolls, Finding Dory, and Batman vs. Superman are the major movies that contribute exponentially through retail sales. The market shares of the entertainment segment will increase in the coming years and this segment will account for the maximum shares of the licensed merchandise market throughout the next few years.

Segmentation by product type and analysis of the licensed merchandise market

  • Apparels
  • Toys
  • Accessories
  • Video games
  • Home décor

The rising number of blockbusters and TV series is influencing the rising demand for licensed related apparels.  Additionally, consumers are also increasingly demanding for sports related apparels from their favorite sports teams, sports clubs, and sports players. Large brands officially distribute licensed sports merchandise. For instance, Adidas sells official licensed merchandise for soccer clubs like Manchester United F.C. and Real Madrid C.F. Nike has licensed apparels for Chelsea F.C., Indian national cricket team, FC Barcelona, and Manchester City F.C.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global licensed merchandise market?
  • What are the key market trends impacting the growth of the global licensed merchandise market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global licensed merchandise market?
  • What are the market opportunities and threats faced by the vendors in the global licensed merchandise market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global licensed merchandise market?

Technavio also offers customization on reports based on specific client requirement.

Licensed merchandise is the merchandise with trademarked character, team, logo, or other licensed property from sportsLicensed Merchandise Market Size, movies, and other fields. The upcoming market research report explains the key factors influencing the growth of the media and entertainment industry. This report follows a multi-fold market research process and offers deep insights into the trends, drivers, and challenges in the media and entertainment services sector for the estimated period of 2017-2021.

This upcoming market research report on the global licensed merchandise market covers vendors like The Walt Disney Company, Warner Bros., Hasbro, Mattel, and Fanatics. To help clients get a better understanding of the media and entertainment sector, we cover geographies like the Americas, APAC, and EMEA and provide an all-inclusive perspective of the global licensed merchandise market.

Our market research team at Technavio follow an in-depth research methodology including primary and secondary research techniques like vendor briefings, detailed discussions with the industry experts, reference to proprietary tools and crucial databases, and other sources like webinars and industry journals. To help the client get a better understanding of the media and entertainment industry, our reports include trends, drivers, and constraints influencing the market growth.

The upcoming market research report helps clients with a deep-dive analysis into the global licensed merchandising market in terms of the latest trends, drivers, and limitations in the media and entertainment services. The report also covers insights on market segmentation, market share, market size, and market forecast. Technavio also delivers market assessments into the sectors such as consumer electronics and internet and e-commerce.

Our market research methodology for the licensed merchandise market

Licensed Merchandise Market Market segmentation by region

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Global licensed merchandise market
  • Five forces analysis

PART 06: Market segmentation by category

  • Global licensed merchandise market by category
  • Global licensed merchandise market by entertainment
  • Global licensed merchandise market by corporate trademarks
  • Global licensed merchandise market by fashion
  • Global licensed merchandise market by sports
  • Global licensed merchandise market by others

PART 07: Market segmentation by product type

  • Global licensed merchandise market by product type
  • Global licensed merchandise market by apparels
  • Global licensed merchandise market by toys
  • Global licensed merchandise market by accessories
  • Global licensed merchandise market by video games
  • Global licensed merchandise market by home décor
  • Global licensed merchandise market by others

PART 08: Buying criteria

  • Buying criteria

PART 09: Geographical segmentation

  • Global licensed merchandise market by geography
  • Licensed merchandise market in Americas
  • Licensed merchandise market in EMEA
  • Licensed merchandise market in APAC

PART 10: Key leading countries

  • Global licensed merchandise market by key leading countries
  • US
  • UK
  • Japan
  • Germany
  • Canada
  • China

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Market challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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