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Global Macadamia Market 2017-2021

  • Published: May 2017
  • Pages: 70
  • SKU: IRTNTR13243
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This industry research report identifies Hamakua Macadamia Nut Company, MacFarms, Mauna Loa Macadamia Nut Corp, NAMBUCCA MACNUTS, and WONDAREE MACADAMIA NUTS as the key vendors in the global macadamia market. This industry research report also presents a competitive analysis of the market by application (food and beverage, and cosmetics), by distribution channel (health food stores, convenience stores, and supermarkets and hypermarkets), and by geography (the Americas, APAC, and EMEA).

Overview of the global macadamia market

Market research analysts at Technavio predict that the global macadamia market will grow steadily during the forecast period and post a CAGR of more than 3% by 2021. This market research analysis identifies the increasing demand for macadamia in the cosmetics industry as one of the primary growth factors for this market. There is high demand for nuts in the cosmetic industry due to the presence of ingredients that can nourish and moisturize the body. Consumers prefer products with natural ingredients and superfoods rich in vitamins and minerals. The extract of macadamia is very beneficial in cosmetics and the key players are witnessing huge demand for products with macadamia as it is known to benefit the skin, hair, and body.

The macadamia industry trends research report identifies increasing interest in social media and the rise in promotional campaigns as one of the key trends behind the growth of the macadamia market revenue. With most consumers being active on social media,  manufacturers are using social media channels to promote and advertise their products and reach a wider  consumer base. Social media activities such as attractive offers during festivals and events will help manufacturers increase awareness and acceptance of their products among consumers.

Competitive landscape and key vendors

The macadamia market consists of a few key players competing based on price, quality, reputation, variety, and taste. According to the macadamia industry analysis report, the firms vary in size, financial resources, and competencies in terms of products. According to the macadamia industry analysis research report, the rapid technological changes and changing customers tastes and preferences will have a significant impact on the growth of the vendors in this marketspace.

The leading vendors in the market are -

  • Hamakua Macadamia Nut Company
  • MacFarms
  • Mauna Loa Macadamia Nut Corp
  • NAMBUCCA MACNUTS
  • WONDAREE MACADAMIA NUTS

The other prominent vendors in the market are Eastern Produce, Golden Macadamias, Ivory Macadamias, Kenya Nut Company, Macadamia Processing Company, Mayo Macs, and MWT Foods Australia.

Segmentation by application and analysis of the macadamia market

During 2016, the food and beverage segment accounted for the major shares and dominated the macadamia market. Consumers are favoring the use of macadamia nuts in ice-creams, chocolates, desserts, and other products, which will lead to an increase in the usage of macadamia in the food and beverage industry. This in turn, will positively influence the macadamia market size.

Segmentation by distribution channel and analysis of the macadamia market

  • Health food stores
  • Convenience stores
  • Supermarkets and Hypermarkets

Based on the macadamia market forecast, the growth of the organized retail across the globe has resulted in the increased preference for supermarkets and hypermarkets as the major distribution channel since they increase product visibility and drive sales. This will have a positive impact on the macadamia market size and macadamia market growth over the next four years.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global macadamia market?
  • What are the key market trends impacting the growth of the global macadamia market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global macadamia market?
  • What are the market opportunities and threats faced by the vendors in the global macadamia market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global macadamia market?

Technavio also offers customization on reports based on specific client requirement.

 

Read More Read Less

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by application

  • Global macadamia market by application
  • Global macadamia market for the food and beverage industry
  • Global macadamia market for the cosmetics and personal care industry

PART 07: Market segmentation by Distribution Channel

  • Global macadamia market by distribution channel

PART 08: Geographical segmentation

  • Global macadamia market by geography
  • Macadamia market in APAC
  • Macadamia market in the Americas
  • Macadamia market in EMEA

PART 09: Key leading countries

  • US
  • Kenya
  • Australia
  • China

PART 10: Decision framework

PART 11: Drivers and challenges

  • Market drivers
  • Market challenges

PART 12: Market trends

  • Increasing strategic alliances
  • Growing focus on using macadamia for energy production
  • Increasing demand from Asian markets
  • Growing interest in social media and rise in promotional campaigns

PART 13: Competitor analysis

  • Competitive scenario
  • Competitive positioning assessment
  • Hamakua Macadamia Nut Company
  • MacFarms
  • Mauna Loa Macadamia Nut

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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