Global Macadamia Market 2017-2021

Overview of the global macadamia market

Market research analysts at Technavio predict that the global macadamia market will grow steadily during the forecast period and post a CAGR of more than 3% by 2021. This market research analysis identifies the increasing demand for macadamia in the cosmetics industry as one of the primary growth factors for this market. There is high demand for nuts in the cosmetic industry due to the presence of ingredients that can nourish and moisturize the body. Consumers prefer products with natural ingredients and superfoods rich in vitamins and minerals. The extract of macadamia is very beneficial in cosmetics and the key players are witnessing huge demand for products with macadamia as it is known to benefit the skin, hair, and body.

The macadamia industry trends research report identifies increasing interest in social media and the rise in promotional campaigns as one of the key trends behind the growth of the macadamia market revenue. With most consumers being active on social media,  manufacturers are using social media channels to promote and advertise their products and reach a wider  consumer base. Social media activities such as attractive offers during festivals and events will help manufacturers increase awareness and acceptance of their products among consumers.

Competitive landscape and key vendors

The macadamia market consists of a few key players competing based on price, quality, reputation, variety, and taste. According to the macadamia industry analysis report, the firms vary in size, financial resources, and competencies in terms of products. According to the macadamia industry analysis research report, the rapid technological changes and changing customers tastes and preferences will have a significant impact on the growth of the vendors in this marketspace.

The leading vendors in the market are -

• Hamakua Macadamia Nut Company
• MacFarms
• Mauna Loa Macadamia Nut Corp
• NAMBUCCA MACNUTS
• WONDAREE MACADAMIA NUTS

The other prominent vendors in the market are Eastern Produce, Golden Macadamias, Ivory Macadamias, Kenya Nut Company, Macadamia Processing Company, Mayo Macs, and MWT Foods Australia.

Segmentation by application and analysis of the macadamia market

• Cosmetics and Personal Care
• Food and Beverage

During 2016, the food and beverage segment accounted for the major shares and dominated the macadamia market. Consumers are favoring the use of macadamia nuts in ice-creams, chocolates, desserts, and other products, which will lead to an increase in the usage of macadamia in the food and beverage industry. This in turn, will positively influence the macadamia market size.

Segmentation by distribution channel and analysis of the macadamia market

• Health food stores
• Convenience stores
• Supermarkets and Hypermarkets

Based on the macadamia market forecast, the growth of the organized retail across the globe has resulted in the increased preference for supermarkets and hypermarkets as the major distribution channel since they increase product visibility and drive sales. This will have a positive impact on the macadamia market size and macadamia market growth over the next four years.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global macadamia market?
• What are the key market trends impacting the growth of the global macadamia market?
• What are the challenges to market growth?
• Who are the key vendors in the global macadamia market?
• What are the market opportunities and threats faced by the vendors in the global macadamia market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global macadamia market?

Technavio also offers customization on reports based on specific client requirement.