Global Pet Wearable Market 2016-2020

  • Published: Nov 2016
  • Pages: 58
  • SKU: IRTNTR10971

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This market research report presents a comprehensive overview of the key players in the pet wearable market, including FitBark, i4C Innovations, Whistle Labs, PetPace, and Tractive. It also segments the global pet wearable market share by technology, application, and geography.

Global pet wearable market overview

According to Technavio’s market research analyst, the global market for pet wearables will experience robust growth and post an impressive CAGR of over 16% by 2020. The recent depreciation in the prices of connected devices is a key factor responsible for the strong growth of the pet wearables market size. The IoT connects billions of devices and sensors to develop innovative applications. The IoT communication primarily connects various devices, such as smartphones, laptops, and tablets, with people and systems.

This connection also helps send data to the centralized server through networks such as wireless local area network (WLAN), RFID, and Bluetooth. At present, many low-cost and energy efficient wireless sensor nodes are being used in IoT systems. These nodes are easy to deploy and can be controlled and monitored from remote locations. They also include low power radio and power management mechanisms for continuous operation. Consequently, these sensors have become an integral part of the IoT technology in many applications including smart pet wearables.

Another key trend that is responsible for the strong growth of the pet wearbales market is the augmented adoption of digital maps by smartphone manufacturers. It has been observed that the use of digital maps has been increasing significantly across industries including the pet wearable market. Mobile applications developed with inbuilt digital maps retrieve information from pet tracker devices to track the location of their pets if lost or stolen. For example, Tractive builds applications and social media platforms along with pet wearables to develop an ecosystem for pet owners. The company offers Tractive GPS 2, which provides real-time tracking feature by using multiple sensors such as motion, ambient temperature, and light.

Competitive analysis and key vendors

According to the industry experts, the pet wearables market has been witnessing strong competition since 2013 due to the entry of numerous small-sized companies. However, to further enhance their hold over the market, vendors have to analyze the underlying growth opportunities of this technology as it will help them augment their product penetration levels.

Leading vendors in this market are -

  • FitBark
  • i4C Innovations
  • Whistle Labs
  • PetPace
  • Tractive

Other prominent vendors analyzed in the pet wearables market study are Binatone Global, Cybortra, Garmin, KYON, Loc8tor, PawsCam, PawTrax, Pet Vu, Petcube, Petrek Australia, Pettorway, Pitpatpet, Pod Trackers, Trackimo, Tractive, Wondermento, and WTS - Wonder Technology Solutions.

Segmentation by application and analysis of the pet wearable market

  • Tracking
  • Remote monitoring

In terms of application, the tracking segment dominated this market and will witness strong growth until the end of 2020. Pet wearables, such as tracking collars, with supported smartphone applications can be used to find out what the pet has been up to during the day. The high demand for such products can be attributed to benefits such as their ability to locate pets on-demand and track their activities at regular intervals. Furthermore, their ability to establish triggered smartphone notifications and maintain an accurate location history will lead to its increased adoption during the predicted period.

Technological segmentation and analysis of the pet wearable market

  • RFID
  • GPS

During 2015, the RFID segment dominated this market and is anticipated to witness a slight decline in its market share by the end of 2020. The rising trend of adopting RFID tags for pet tracking purposes is a major factor leading to the growth of this market segment. Generally, RFID tags are designed for frequencies such as low frequency (LF) and ultra-high frequency (UHF). The vital application for LF RFID is animal tracking, which requires less energy for processing the application. The UHF-based RFID tags record continuous readings of a pet's daily activities.

 Key questions answered in the report include

  • What will the pet wearables market size, market forecast and the growth rate be in 2020?
  • What are the key factors driving the global pet wearable market?
  • What are the key market trends impacting the growth of the global pet wearable market?
  • What are the challenges to the pet wearables market growth?
  • Who are the key vendors in the global pet wearable market?
  • What are the pet wearables market opportunities and threats faced by the vendors in the global pet wearable market?
  • What are the key outcomes of the five forces analysis of the global pet wearable market?
  • What are the factors influencing pet wearables market shares of Americas, APAC, and EMEA?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • Market size and forecast

PART 07: Market segmentation by application

  • Market size and forecast

PART 08: Geographical segmentation

  • Market size and forecast

PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape

  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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