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Global Margarine Market 2017-2021

  • Published: Sep 2017
  • Pages: 75
  • SKU: IRTNTR14593
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This industry research report identifies Bunge, Conagra Brands, DAIRY CREST, NMGK GROUP, and Unilever as the key vendors in the global margarine market. This industry research report also presents a comprehensive analysis of the market by product (regular margarine, low-fat margarine, and others), by distribution channel (hypermarkets and supermarkets, convenience stores, food specialists, and others), and by geography (the Americas, APAC, and EMEA).

Overview of the global margarine market

Research analysis on the global margarine market identifies that the application of margarine as a low-cost alternative to butter will be one of the major factors that will have a positive impact on the growth of the market. The low price of margarine has resulted in its increased applications in food processing industry that uses only butter. The use of margarine has significantly brought down the production costs in these industries, thus reducing the overall cost of end products. The prices of dairy products, such as butter, are very high and will further increase during the forecast period. This will create an opportunity for vendors in the margarine market to increase their sales by coming up with innovations in composition, processing, and promotion of margarine products. Technavio’s market research analysts predict that this market will generate a revenue of about USD 3 billion by 2021.

In terms of geographic regions, the Americas, accounted for the major shares of the margarine butter market during 2016. There is an increasing consumption of bread and butter for breakfast in this region. With the availability of margarine as a low-cost alternative and the rising demand for low-cost products due to the growing health concerns, there demand for margarine will increase in this region.

Competitive landscape and key vendors

With the presence of several global and regional players, the margarine butter market appears to be highly fragmented. The large vendors have many brands that offer margarine products. The large portfolio of margarine products from different vendors will intensify the market’s competitive environment. According to the margarine market industry analysis research report, vendors in the market have the need to reformulate the existing products to meet health standards related to the quantity of ingredients used, food safety, sustainable development, and quality.

The leading vendors in the market are -

  • Bunge
  • Conagra Brands
  • DAIRY CREST
  • NMGK GROUP
  • Unilever

The other prominent vendors in the market are brf, Cargill, China Agri-Industries Holdings, FUJI OIL, Grupo Lala, Uni-President, Wilmar International, YILDIZ HOLDING, and Zydus Wellness.

Segmentation by product and analysis of the margarine market

  • Regular margarine
  • Low-fat margarine

During 2016, the regular margarine segment accounted for the major shares of this market. Regular margarine is made by emulsifying vegetable oil and water and is used globally in the form of spreads, sticks, and liquid. It is widely used in the commercial production of food items, such as bakery, confectionery, and other snack items. The foodservice industry, including restaurants, food joints, cafes, pizza stores, and bakery stores, are the major consumers of regular margarine. The margarine market trendsa and margarine market value is expected to witness growth in the forthcoming years. 

Segmentation by distribution channel and analysis of the margarine market

  • Hypermarkets and supermarkets
  • Convenience stores
  • Food specialists

The hypermarkets and supermarkets segment accounted for the major shares of the margarine butter market in 2016. The popularity of this distribution channel is because of the widespread growth and increasing prevalence of the organized retail sector in both the developed and developing countries. Factors such as the availability of discounted prices, great shopping experiences, pleasant atmosphere, and beautiful displays drive the growth of the margarine market size in this segment.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global margarine market?
  • What are the key market trends impacting the growth of the global margarine market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global margarine market?
  • What are the market opportunities and threats faced by the vendors in the global margarine market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global margarine market? 

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.

 

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Global margarine market by product
  • Global regular margarine market
  • Global low-fat margarine market

PART 07: Market segmentation by distribution channel

  • Global margarine market by distribution channel
  • Hypermarkets and supermarkets
  • Convenience stores
  • Food specialists
  • Others

PART 08: Geographical segmentation

  • Global margarine market by geography
  • Margarine market in Americas
  • Margarine market in EMEA
  • Margarine market in APAC

PART 09: Key leading countries

  • Key leading countries in global margarine market
  • Margarine market in Canada

PART 10: Decision framework

PART 11: Drivers and challenges

  • Market drivers
  • Market challenges

PART 12: Market trends

  • Demand for trans-fat-free margarine
  • Incorporation of new flavors in margarine
  • Sustainable production and manufacturing practices

PART 13: Vendor landscape

  • Competitive scenario

PART 14: Key vendor analysis

  • Bunge
  • Conagra Brands
  • DAIRY CREST
  • NMGK GROUP
  • Unilever
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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