Global Matcha Green Tea Powder Market 2018-2022
- Published: Oct 2018
- Pages: 107
- SKU: IRTNTR22656
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The matcha green tea powder market size will grow USD 1.55 billion during 2018-2022. This report offers an analysis of the market based on product (classic matcha green tea powder, ceremonial matcha green tea powder, and culinary matcha green tea powder) and geography (Americas, APAC, and EMEA). This matcha green tea powder market research report further analyzes the market’s competitive landscape and offers information on several companies including AIYA, DōMatcha, Encha, Ippodo Tea, and Marukyu-Koyamaen.
Below are some of the key findings from this matcha green tea powder market research report
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Global matcha green tea powder industry overview
This matcha green tea powder market analysis identifies the growing awareness about the health benefits of matcha green tea powder as the key market driver. The consumption of matcha green tea powder is increasing among health-conscious individuals owing to its benefits like prevention of clogged arteries and improved endothelial cells functioning. It is considered as an ideal medicinal supplement as it is a concentrated source of flavonoids, antioxidants, and polyphenols, which has also accelerated its demand.
In addition, one of the key matcha green tea powder industry trends gaining traction is the growth in mergers and acquisitions. Several coffee market vendors have merged with or acquired small pure-play and regional vendors in the matcha green tea powder market, to expand their businesses in this market. Many other large vendors are also expected to acquire smaller players and enter the market during the forecast period. As a result, owing to the growing inclination of market vendors to launch innovative products, this matcha green tea powder market forecast predicts that the market will grow at a CAGR of over 9% during the forecast period.
Top matcha green tea powder companies covered in this market research report
The matcha green tea powder market is fairly fragmented with companies focusing on innovating with packaging and flavors to cater the evolving end-user requirements. The market is currently in its innovation phase and is expected to enter a growth phase at the end of the forecast period. By offering a complete analysis of the market’s competitive landscape and information on the products offered by the companies, this matcha green tea powder industry analysis report will help clients identify new growth opportunities and design new growth strategies.
The report offers a complete analysis of various companies including:
- AIYA
- DōMatcha
- Encha
- Ippodo Tea
- Marukyu-Koyamaen
Matcha green tea powder market segmentation based on geographic regions
- Americas
- APAC
- EMEA
With a complete study of the growth opportunities for the companies, the APAC region will account for the highest growth of this market throughout the forecast period.
Matcha green tea powder market segmentation based on products
- Classic matcha green tea powder
- Ceremonial matcha green tea powder
- Culinary matcha green tea powder
The classic matcha green tea powder segment will lead the matcha green tea powder market share through the forecast period, while culinary matcha green tea powder will account for the highest growth in the market. Additionally, this report also provides an accurate prediction of the contribution of the various products segments to the growth of the matcha green tea powder market size.
Key highlights of the global matcha green tea powder market for the forecast years 2018-2022:
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the growth of the matcha green tea powder market size during the next five years
- Precise estimation of the global matcha green tea powder market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the matcha green tea powder industry across the Americas, APAC, and EMEA
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details on the factors that will challenge the growth of matcha green tea powder companies
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY PRODUCT
- Segmentation by product
- Comparison by product
- Global classic matcha green tea powder market – Market size and forecast 2017-2022
- Global ceremonial matcha green tea powder market – Market size and forecast 2017-2022
- Global culinary matcha green tea powder market – Market size and forecast 2017-2022
- Market opportunity by product
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Matcha green tea powder market in APAC – Market size and forecast 2017-2022
- Matcha green tea powder market in Americas – Market size and forecast 2017-2022
- Matcha green tea powder market in EMEA – Market size and forecast 2017-2022
- Key leading countries
- Matcha green tea powder market in Japan
- Matcha green tea powder market in China
- Matcha green tea powder market in US
- Matcha green tea powder market in Germany
- Matcha green tea powder market in Australia
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Increasing number of M&A
- Growth of online retail
- Innovation in flavors and packaging
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- AIYA
- DōMatcha
- Encha
- Ippodo Tea
- Marukyu-Koyamaen
PART 15: APPENDIX
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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