Global Fitness Bands Market 2015-2019

  • Published: Dec 2015
  • Pages: 43
  • SKU: IRTNTR5809

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This global industry research report presents a detailed analysis of the key trends, drivers, and challenges that influence market growth. It also includes an analysis of the key geographies like the Americas, ROW, APAC, and Europe. Leading vendors in the global fitness bands market are Fitbit, Garmin, Jawbone, and Xiaomi.

Market outlook of the fitness bands market

Fitness bands are wristbands that are used to monitor and track fitness-related metrics. They help in tracking sleep, calories consumed/burnt, distance walked, monitoring heart rate, and other activities. In terms of revenue, the global market for fitness bands is envisaged to be influenced by the growing number of fitness conscious people across the globe and is expected to post a profound CAGR of more than 31% by 2019.

Technavio’s market research analyst has estimated eminent factors, such as the high cost of healthcare systems, to drive market growth during the forecast period. The high hospital and healthcare fees across the globe force consumers to purchase health and fitness tracking devices. These devices help consumers to measure their calorie consumption, blood pressure, and heart rate at the leisure of their homes without the need to visit a doctor for a general check-up. The ability of these devices to monitor a person’s general well-being is expected to augment its adoption during the forecast period.

Segmentation by geography and analysis of - Americas, ROW, APAC, and Europe

In this market research report, analysts estimate the APAC region to be the fastest growing segment during the forecast period. The prospects for growth in this region is driven by the availability of low-price range fitness bands, which results in its impressive market share of more than 33% by 2019.

This market research offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Americas
  • ROW
  • APAC
  • Europe

Competitive landscape and key vendors - Fitbit, Garmin

This market is highly competitive and is expected to grow rapidly during the forecast period. Since this market has low entry barriers, the entry of new vendors is expected to intensify the competition between them. Companies that use innovative marketing strategies to sell their products are predicted to gain maximum market prominence during the forecast period.

Key vendors in this market are -

  • Fitbit
  • Garmin
  • Jawbone
  • Xiaomi

Other prominent vendors analyzed in this market study are Amiigo, Atlas Wearables, Fitbug, Flyfit, Goqii, Healbe, iFit, Jaybird, Misfit, Movable, Mushroom Labs, Nautilus, Pivotal, Polar, Razer, Runtastic, Skechers, Striiv, and YU Televentures.

Growth drivers, challenges, and upcoming trends - Fitness bands

Upcoming trends such as the introduction of cross-over products are expected to gain popularity as they help to diminish the gap between a wrist-worn fitness device and a smartwatch. The introduction of products that primarily acts as a fitness device but also provides the basic functionalities of a smartwatch is expected to bolster market growth during the forecast period. For instance, the launch of products like Surge by Fitbit is expected to impel market growth as it is a fitness device that comes with calling and texting functionalities.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the fitness bands market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the fitness bands market size and growth rate be in 2019?
  • What are the key factors driving the fitness bands market?
  • What are the key market trends impacting the growth of the fitness bands market?
  • What are the challenges to market growth?
  • Who are the key vendors in the fitness bands market?
  • What are the market opportunities and threats faced by the vendors in the fitness bands market?
  • Trending factors influencing the market shares of the Americas, Europe, ROW, and APAC.
  • What are the key outcomes of the five forces analysis of the fitness bands market?

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Table of Contents

PART 01:Executive summary

  • Highlights

PART 02:Scope of  the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
  • Top-vendor offerings

PART 03:Market research methodology

  • Research methodology
  • Economic indicators

PART 04:Introduction

  • Key market highlights

PART 05:Market landscape

  • Market overview
  • Market size and forecast
  • By unit shipment
  • By revenue
  • Five forces analysis

PART 06:Geographical segmentation

  • Geographical segmentation of global fitness band market
  • Key leading countries
  • Fitness band market in US
  • Fitness band market in China

PART 07:Market drivers

PART 08:Impact of drivers

PART 09:Market challenges

PART 10:Impact of drivers and challenges

PART 11:Market trends

PART 12:Vendor landscape

  • Competitive scenario
  • Other prominent vendors
  • Vendors to watch out for
  • Market share analysis

PART 13:Key vendor analysis

  • Fitbit
  • Business overview
  • Product segmentation
  • Geographical segmentation by revenue 2014
  • Fitbit in the smart band sector
  • Recent developments
  • Garmin
  • Business overview
  • Business segmentation
  • Business segmentation by revenue 2014
  • Garmin in smart band market
  • Recent developments
  • Jawbone
  • Business overview
  • Product segmentation
  • Jawbone in smart band market
  • Recent developments
  • Xiaomi
  • Business overview
  • Product categories
  • Xiaomi in wearable and fitness band sector
  • Recent developments

PART 14:Appendix

  • List of abbreviation

PART 15:Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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