Global AR Gaming Market 2017-2021

This market research report identifies Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Qualcomm Technologies, Total Immersion, VividWorks, Wikitude, and Zappar as the key vendors in the global AR gaming market. This industry report also presents a detailed analysis of the augmented reality gaming market growth by type (mobile devices, HMDs, and smart glasses), technology adopters (innovators, early adopters, and early majority), and geography (the Americas, APAC, and EMEA).

Global AR gaming market overview

Mobile device manufacturers recently started integrating AR technology into their devices to offer an enhanced user experience and boost their value proportion. Combine this with the integration of powerful processors and 3D cameras, today’s smartphones are becoming an ideal platform for AR gaming.  Moreover, the recently launched augmented games like Pokemon GO and MYNZ for Apple smartwatches have gained huge popularity globally. As a result, augmented reality games are foreseen gain huge admiration and drive of the AR gaming market growth over the next four years.

Technavio’s market research report predicts that the global AR gaming market size will grow at a CAGR of above 151% during the forecast period. The growing integration of AR technology in mobile and wearable devices is one of the primary drivers of the market’s growth. 

In terms of geography, EMEA led the global AR gaming market during 2016. However, as per the Technavio’s market research report, the Americas is predicted to lead the global AR gaming market during the forecast period. Factors like the rise in number of software applications for mobile devices and presence of leading vendors and AR game developers in Europe drive the market’s growth in EMEA. Furthermore, the increased adoption of the AR gaming market in the Americas propels the market’s growth in the future.

Competitive analysis and key vendors

The global augmented reality gaming market is quite competitive with the presence of a large number of vendors. Many new vendors are foreseen to enter the market, and the market’s environment is anticipated to change. Moreover, numerous technology enthusiasts, individuals, and large companies are taking part in the development of AR technology and some companies are concentrating on serving niche customer sectors to distinguish themselves in the market.

Key players in the market are:

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Infinity Augmented Reality
• Qualcomm Technologies
• Total Immersion
• VividWorks
• Wikitude
• Zappar

Segmentation by type and the augmented reality market analysis

• Mobile devices
• HMDs 
• Smart glasses

During 2016, the mobile devices segment led the global AR gaming market and is expected to be the largest market segment over the next four years. The main contributing factor for the segment’s growth is the rise in the number of smartphones and growing adoption of depth-sensing cameras.

Segmentation of the technology adopters and the augmented reality gaming market analysis

• Innovators
• Early adopters
• Early majority

As per the Technavio’s market research report, innovators dominated the AR gaming market during 2016. However, the early majority segment is anticipated to dominate the market over the next four years. Innovators refer to the innovation enthusiasts and their interest in ideas makes them connect with people in R&D. Early majority refers to people investing in the AR technologies.

Key questions answered in the report include

• What will the AR gaming market size and the growth rate be in 2021?
• What are the key factors driving the global augmented reality (AR) gaming market?
• What are the key augmented reality market trends impacting the industry growth?
• What are the challenges to the augmented reality market growth?
• Who are the key vendors in the global AR gaming market?
• What are the market opportunities and threats faced by the vendors in the global AR gaming market?
• What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
• What are the key outcomes of the five forces analysis of the global AR gaming market?

Technavio also offers customization on reports based on specific client requirement.

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