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The global content publishing market forecast report predict that this industry will grow at a steady rate and will post a CAGR of more than 1% during the forecast period. The growing adoption of e-books will drive the growth prospects for the global content publishing market for the next four years. The publishers and readers are increasingly relying on e-books, electronic editing, and online subscription business models, which enables them to save a lot of time and money. Also, authors are no more required to obtain approval from various publishers before publishing their content. Furthermore, the emergence of e-commerce sites will further drive the availability of e-books, which offers benefits like easy payment options, prompt delivery, and hassle-free return policies. These online authors are increasingly gaining the trust of their customers, which will further drive the demand for content publishing across the globe.
In terms of geography, the Americas accounted for the majority market share during 2016 and will continue to dominate the market until the end of 2021. Some of the major factors responsible for the market’s growth in the region is the increasing acceptance of digital technology, improvements in broadband infrastructure, and the growing number of digital magazine and e-book readers.
The global content publishing market is highly competitive and diversified due to the presence of a large number of regional and international vendors across the globe. It has been observed that the content publishing market key players are a constant threat to new entrants and small players in the market.
Key vendors in this market are -
Other prominent vendors in the market include ABC News, Advance Publications, Al Jazeera, American Media, AOL, APN News & Media, Axel Springer, BBC, Bonnier, Bungeishunjū, CBS, Cengage Learning, China International Publishing, Curb Music Publishing, Daily Mail and General Trust, De Agostini Editore, DMG Media, Doğan Media, Fairfax Media, Fox News, HarperCollins Publishers, Holtzbrinck Publishing, Informa, Johnston Press, Kadokawa, Kensington Publishing, Kodansha, Lee Enterprises, Macmillan Publishers, McGraw-Hill Education, Mecom, MPL Communications, New York Media, Planeta, Postmedia Network, ProQuest, RELX, RCS MediaGroup, Rodale, Sanoma, Schibsted, Seven West Media, Shogakukan, Singapore Press Holdings, Tamedia, Telegraaf Media, TEN, The Hindu, The McClatchy Company, and Universal Music.
The newspaper publishing segment accounted for the majority market share during 2016. However, the segment is expected to decline as the advertising segment of newspapers is mature and is becoming stagnant.
The traditional publishing segment accounted for the majority market share during 2016 and will continue to dominate the market for the next four years. However, the market segment is expected to witness a decline due to the reducing sales volume of the physical forms of music. Much of this can be attributed to the rising sales of digital music.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Market segmentation by publishing platform
Global content publishing market by digital publishing platform
PART 08: Geographical segmentation
Content publishing market in Americas
PART 09: Key leading countries
PART 10: Market drivers
Growing adoption of e-books
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Appendix
PART 17: Explore Technavio
Tags: marketing strategy, content marketing, marketing and advertising, advertising services, advertising costs, advertising media, advertising campaigns,
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