Global Digital Music Content Market 2016-2020

  • Published: Sep 2016
  • Pages: 52
  • SKU: IRTNTR9949

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This market research report identifies players like Apple, Deezer, Google, iHeartMedia, Pandora, and Spotify to be the key vendors in the global digital music content market. This research report also presents a detailed segmentation of the market by type (permanent downloads and music streaming), by age-group (below 18 years, 18-40 years, 41-60 years, and above 60 years), and by geography (the Americas, APAC, and EMEA).

Overview of the global digital music content market

Technavio’s market research analyst predicts the global digital music content market to grow at a CAGR of around 9% by 2020. The digital music content market is undergoing a gradual replacement of digital music records and CDs by several alternatives such as portable storage devices like iPods, multimedia players, and cloud-storage services. People prefer listening to music through cloud music that allows them to store, stream, download, and share the content. Cloud computing has become a crucial component in the market as it offers legal access to online music, even from the remote servers. Services like iTunes Match have gained huge popularity in the market and have accelerated the frequency of music downloads. In addition, the market is also gaining tremendous support from the social networking sites such as Facebook and YouTube, which help artists to create content that their fans demand and help in more active participation from the audience side. Such developments will positively impact the growth of this market during the forecast period.

EMEA will be the fastest-growing region in the digital music content market and is anticipated to grow at a CAGR of more than 14% by 2020. European countries such as the UK, Germany, and Sweden are the major revenue-contributing nations in the region. The primary reason for this region’s growth will be the strong music development in Africa. Africa’s digital music content and downloading scenario are witnessing high competition from domestic players like iROKING, Spinlet, and Simfy which are trying to establish themselves in the global market, will further accelerate growth in the overall region during the forecast period.

Competitive landscape and key vendors

The market is dominated by a few vendors who compete in terms of online and offline streaming, collection song portfolio, and subscription fee. Competition in the market is expected to intensify during the forecast period with the increase in product extensions and technological innovations. Vendors are likely to grow inorganically with the entry of new players in the market. To sustain themselves and expand their footprint in the   market, vendors are resorting to M&A and strategic alliances that help them to increase their market shares, collect new domain-specific knowledge, venture into new markets, enhance profitability, reduce the operational expenses, and expand their audience reach.

Leading vendors in the market are -

  • Apple
  • Deezer
  • Google
  • iHeartMedia
  • Pandora
  • Spotify

Other prominent vendors in the digital music content market include CBS, Clear Channel Radio, Gaana.com, Grooveshark, Guvera, Hungama MyPlay, JB Hi-Fi Pty, Line, Mixcloud, News, RadioTime, Rara, Rhapsody, Saavn, and SoundCloud.

Segmentation by type and analysis of the digital music content market

  • Permanent downloads
  • Music streaming

The music streaming segment is anticipated to gain huge popularity in the digital music content market during the forecast period. Music streaming services enable the users with real-time, uninterrupted access to music without downloading files. The users can legally avail high-quality songs for free for a pre-defined period or by paying a minimal subscription fee. Much of the segment’s growth can be attributed to the emerging music streaming sites, high-speed internet, cloud technologies, and rapidly changing customer requirements. The growing demand for real-time music access will be the major factor spurring growth in the music streaming market over the next four years. The subscription-based music streaming is expected to be the largest contributor to the music streaming market.

Segmentation by age group and analysis of the digital music content market

  • Below 18 years
  • 18-40 years
  • 41-60 years
  • Above 60 years

The age group between 18-40 years accounted for more than 50% of the legal downloads and streaming in 2015. Much of this segment’s growth can be attributed to the growth of the music streaming services such as Pandora and Spotify, which has shifted the focus towards music downloading or streaming. The use of the digital platforms to listen to music is more popular among the younger population, especially age group of 18-40, as they are technologically advanced. The music distributors are offering high-quality music and options such as cloud storage space in order to attract more users, which will drive further growth of this segment in the coming years.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global digital music content market?
  • What are the key market trends impacting the growth of the global digital music content market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global digital music content market?
  • What are the market opportunities and threats faced by the vendors in the global digital music content market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global digital music content market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Segments included in the report
  • Customer segments
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Industry Overview

  • Evolution of global music industry
  • Type of music by service
  • Distribution of revenue generated from digital music content

PART 06: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation  by type

  • By permanent downloads
  • By music streaming

PART 08: Market segmentation by age group

  • Global digital music market by age group

PART 09: Geographical segmentation

  • Global digital music content market by region
  • Digital music content market in Americas
  • Digital music content market in APAC
  • Digital music content market in EMEA

PART 10: Key leading countries

PART 11: Buying criteria

PART 12: Market drivers

  • Support from social networking websites
  • Initiatives to curb piracy
  • Low entry barriers for content developers

PART 13: Impact of drivers

PART 14: Market challenges

  • Widespread piracy
  • Value gap due to exemption from safe harbor rules

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Globalization of music streaming services
  • Replacement of digital music records
  • Rise in demand for wearable music devices

PART 17: Vendor landscape

  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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