Electronic Home Video Market 2016-2020

  • Published: Sep 2016
  • Pages: 58
  • SKU: IRTNTR10142

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This market research report identifies players like Amazon, BBC News, Cartoon Network, CBS, Hulu, Netflix, and YouTube to be the key vendors in the global electronic home video market. This research report also presents a detailed segmentation of the market by type (IPTV, OTT, and TV subscription) and by geography (the Americas, APAC, and EMEA).

Overview of the global electronic home video market

Technavio’s market research analyst predict that the global electronic home video market will grow at a CAGR of around 19% during the forecast period. The electronic home video service providers have added popular content to their collection to enhance user satisfaction, including latest films and music. Several viewers use electronic home video services several times a week, and this gives the service providers the opportunity to analyze their viewing habits and supply the content that the viewers desire. Electronic home videos are available across several platforms 24/7, which allows consumers the flexibility to choose the desired content and view it at their convenience.  These online platforms use simple and user-friendly navigation options such as a list of content, corresponding prices, and also recommend content based on the user's viewing history. A major development spurring market growth is the adoption of Internet protocol TV (IPTV) and multi-screen, which will increase the network efficiency and deliver high quality television and video experience to the consumers.

One of the latest trends gaining ground in this market is the growing production of in-house web series. The originality of content and innovation are the core competencies of the digital video market, and has led to the growth of in-house produced content across various platforms. Original in-house web-series across different genres such as drama, comedy, sitcoms, action, talk-shows, and documentaries and are some of the highest-viewed videos on online video platforms. Moreover, in-house web series have wide acceptance among people because of the innovative content they offer.

Competitive landscape and key vendors

The global electronic home video market is highly competitive because of the presence of several large vendors. To sustain themselves in the intensely competitive scenario, vendors are developing new technologies and stay up-to-date with the emerging technologies. Increased bundling of services is also driving the growth of digital video content across multiple platforms. Vendors across the globe are bundling services such as on-demand content, data/video/voice services, and other advanced services such as multi-screen delivery to enhance customer satisfaction by providing them more value for money.

Leading vendors in the market are -

  • Amazon
  • BBC News
  • Cartoon Network
  • CBS
  • Hulu
  • Netflix
  • YouTube

Other prominent vendors in the electronic home video market include Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, and Vudu.

Segmentation by type and analysis of the electronic home video market

  • IPTV
  • OTT
  • TV subscription

The IPTV segment will continue to dominate the electronic home video market and is anticipated to occupy around 74% of the total market share by 2020. The primary reason for this segment’s growth is technological advances facilitating multi-screen viewing. The increased adoption of smartphones and tablets along with the increases penetration of broadband in all the major geographical regions will significantly contribute to the growth of the market during the forecast period.

Geographical segmentation and analysis of the electronic home video market

  • Americas
  • APAC
  • EMEA

APAC will be one of the fastest-growing regions in the electronic home video market in terms of technology during the forecast period. Much of the region’s high growth rate can be attributed to the high technology adoption capability in countries such as Japan and China. The availability of high-speed internet and mobile networks such as 3G and 4G networks, coupled with the increasing penetration of smartphones and tablets will boost the growth of the market in the region in the coming years.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global electronic home video market?
  • What are the key market trends impacting the growth of the global electronic home video market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global electronic home video market?
  • What are the market opportunities and threats faced by the vendors in the global electronic home video market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global electronic home video market?

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Table of Contents

PART 01:Executive summary

  • Highlights

PART 02:Scope of  the report

  • Segmentations considered in the report
  • Base year
  • Customer segments
  • Vendor segmentation
  • Top-vendor offerings

PART 03:Market research methodology

  • Research methodology
  • Economic indicators

PART 04:Introduction

  • Key market highlights

PART 05:Industry overview

  • Influence of broadband services on electronic home video market
  • Video streaming working mechanism
  • Home video streaming supply chain

PART 06:Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07:Market segmentation  by type

  • Global electronic home video market
  • Global OTT streaming market
  • Global TV subscription market
  • Global IPTV market

PART 08:Geographical segmentation

PART 09:Key leading countries

  • US: Economic overview

PART 10:Buying criteria

PART 11:Market drivers

  • High viewer control over content
  • Increasing adoption of IPTV and multi-screen services
  • Shifting social strata due to rising disposable income
  • Surge in subscription services

PART 12:Impact of drivers

PART 13:Market challenges

  • Absence of proper mechanism to regulate online content
  • Illegal downloading and piracy

PART 14:Impact of drivers and challenges

PART 15:Market trends

  • Growing production of in-house web series
  • Development of video streaming devices
  • Transition to HDTV operations
  • Increase in demand for live video streaming solutions

PART 16:Vendor landscape

  • Competitive scenario

PART 17:Key vendor analysis

  • Other prominent vendors

PART 18:Appendix

  • List of abbreviation

PART 19:Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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