Global M-commerce Market 2016-2020
- Published: Sep 2016
- Pages: 68
- SKU: IRTNTR9837
Enjoy complimentary customisation on priority with our Enterprise License!
Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
This market research report identifies players like Alibaba, Amazon, Apple, eBay, Google, and PayPal to be the key vendors in the global m-commerce market. This research report also presents a detailed segmentation of the market by platforms (smartphones and tablets) and by geography (the Americas, APAC, and EMEA).
Overview of the global m-commerce market
Technavio’s market research analyst predicts that the global m-commerce market will grow at a CAGR of more than 27% by 2020. M-commerce is gaining wide acceptance across the globe owing to the several advantages it offers such as offering multiple payment options to consumers, streamlining the procurement processes, and proving better price choices due to stiff market competition. One of the latest development in the m-commerce market is the growing adoption of the mobile wallet. Mobile wallet refers to transactions made through mobile devices rather than credit or debit cards, or any other cashless payment method. It stores the customer’s credit cards detail and allows the user to pay at NFC POS terminals through smartphones. Such NFC-enabled mobile wallets and mode of payments are gaining popularity because it is convenient and saves lot of time.
The high growth of m-commerce is propelling vendors and retailers to make huge investments in mobile advertising and the promotion of their brands. Mobile devices like smartphones and tablets are offering more personalized services like location-based marketing and promotional services to consumers. Also, these devices increase the reach and influence of mobile advertising. The market is also witnessing the shift from mobile web to mobile apps that provide vendors more opportunities to target end users with customized offers. Mobile apps allow users to save the selected items that have to be purchased later. These apps also notify users about the latest offers, discounts, sales, and loyalty programs through push messages, even when they are closed.
Competitive landscape and key vendors
This market is highly competitive because of the presence of many large established players who compete on the basis of product portfolio, pricing, delivery and payment options, policies, varieties, offers, and brands. Vendors are making huge investments in planning, designing, developing, acquiring new players, and extending their existing facilities. Competition in the market is expected to intensify during the forecast period with the growing need to deliver advanced technology and latest strategic solutions.
Leading vendors in the market are -
- Alibaba
- Amazon
- Apple
- eBay
- PayPal
Other prominent vendors in the m-commerce market include ASOS.com, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's, Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, and Walmart.
Segmentation by platforms and analysis of m-commerce market
- Smartphones
- Tablets
During 2015, tablets accounted for more than 68% of the market and will continue its dominance during the forecast period. The bigger display size of the device and its declining prices will play a significant role in its increased adoption over smartphones during the forecast period. The segment is likely to experience significant growth mainly due to the growing sales of tablets and the introduction of Apple Pay services. The tablets segment is anticipated to register a CAGR of more than 29% by 2020.
Geographical segmentation and analysis of m-commerce market
- Americas
- APAC
- EMEA
The Americas will continue its dominance in the m-commerce market during the forecast period and is likely to occupy around 40% of the total market revenue. Much of the region’s growth is due to the presence of online retailers such as Amazon, eBay, and Walmart, improving disposable income, and strong broadband connectivity. Factors such as rapid growth of NFC services and increased adoption of smartphones and contactless payment systems will drive the market in the region during the predicted period.
Key questions answered in the report include
- What will the m-commerce market size and the growth rate be in 2020?
- What are the key factors driving the global m-commerce market?
- What are the key m-commerce market trends impacting the growth?
- What are the challenges to market growth?
- Who are the key vendors in the global m-commerce market?
- What are the market opportunities and threats faced by the vendors in the global m-commerce market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global m-commerce market?
Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Key regions considered
- End-user segment
- Base year
- Vendor segmentation
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market description
- Synopsis of m-commerce
- Value chain of m-commerce
- Advantages and disadvantages of m-commerce
PART 06: Market Overview
- Influence of broadband services on m-commerce market
- Correlation of mobile internet with global m-commerce market
PART 07: Market landscape
- Market overview
- Product life cycle
- Market size and forecast
- Five forces analysis
PART 08: Market segmentation by platform
- Global m-commerce market by platform
- Global m-commerce market by tablet
- Global m-commerce market by smartphone
PART 09: Buying criteria
PART 10: Geographical segmentation
- Global m-commerce market by geography
- Revenue comparison of global m-commerce market by geography
- M-commerce market in Americas
- M-commerce market in APAC
- M-commerce market in EMEA
PART 11: Market attractiveness
- Market attractiveness by platform
- Market attractiveness by geography
PART 12: Key leading countries
- Key leading countries in global m-commerce market
PART 13: Market drivers
PART 14: Impact of drivers
PART 15: Market challenges
PART 16: Impact of drivers and challenges
PART 17: Market trends
PART 18: Vendor landscape
- Competitive scenario
- Key vendor analysis
- Other prominent vendors
PART 19: Appendix
- List of abbreviation
PART 20: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
Why should you prefer Technavio's market insights report?
Certified ISO 9001 : 2015

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
2500 USD
Get the report (PDF) sent to your email within minutes.
Subscribe & Save
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
- Our analysts will work directly with you and understand your needs
- Get data on specified regions or segments, competitor and Vendors
- Data will be formatted and presented as per your requirements
- We offer $1000 worth of FREE customization at the time of purchase
Let us help you make report more suited to your requirements.
- Get a competitive breakdown as per your niche industry
- Customize the data with various metrics that meet your business prerequisite
- Understand Revenue Sources, Customers and many more
- Details on Market Share
- These customizations are done in a short amount of time by our analysts and industry experts
