Global M-commerce Market 2016-2020

  • Published: Sep 2016
  • Pages: 68
  • SKU: IRTNTR9837

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This market research report identifies players like Alibaba, Amazon, Apple, eBay, Google, and PayPal to be the key vendors in the global m-commerce market. This research report also presents a detailed segmentation of the market by platforms (smartphones and tablets) and by geography (the Americas, APAC, and EMEA).

Overview of the global m-commerce market

Technavio’s market research analyst predicts that the global m-commerce market will grow at a CAGR of more than 27% by 2020. M-commerce is gaining wide acceptance across the globe owing to the several advantages it offers such as offering multiple payment options to consumers, streamlining the procurement processes, and proving better price choices due to stiff market competition.  One of the latest development in the m-commerce market is the growing adoption of the mobile wallet. Mobile wallet refers to transactions made through mobile devices rather than credit or debit cards, or any other cashless payment method. It stores the customer’s credit cards detail and allows the user to pay at NFC POS terminals through smartphones. Such NFC-enabled mobile wallets and mode of payments are gaining popularity because it is convenient and saves lot of time.

The high growth of m-commerce is propelling vendors and retailers to make huge investments in mobile advertising and the promotion of their brands. Mobile devices like smartphones and tablets are offering more personalized services like location-based marketing and promotional services to consumers. Also, these devices increase the reach and influence of mobile advertising. The market is also witnessing the shift from mobile web to mobile apps that provide vendors more opportunities to target end users with customized offers. Mobile apps allow users to save the selected items that have to be purchased later. These apps also notify users about the latest offers, discounts, sales, and loyalty programs through push messages, even when they are closed.

Competitive landscape and key vendors

This market is highly competitive because of the presence of many large established players who compete on the basis of product portfolio, pricing, delivery and payment options, policies, varieties, offers, and brands. Vendors are making huge investments in planning, designing, developing, acquiring new players, and extending their existing facilities. Competition in the market is expected to intensify during the forecast period with the growing need to deliver advanced technology and latest strategic solutions.

Leading vendors in the market are -

  • Alibaba
  • Amazon
  • Apple
  • eBay
  • Google
  • PayPal

Other prominent vendors in the m-commerce market include ASOS.com, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's, Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, and Walmart.

Segmentation by platforms and analysis of m-commerce market

  • Smartphones
  • Tablets

During 2015, tablets accounted for more than 68% of the market and will continue its dominance during the forecast period. The bigger display size of the device and its declining prices will play a significant role in its increased adoption over smartphones during the forecast period. The segment is likely to experience significant growth mainly due to the growing sales of tablets and the introduction of Apple Pay services.  The tablets segment is anticipated to register a CAGR of more than 29% by 2020.

Geographical segmentation and analysis of m-commerce market

  • Americas
  • APAC
  • EMEA

The Americas will continue its dominance in the m-commerce market during the forecast period and is likely to occupy around 40% of the total market revenue. Much of the region’s growth is due to the presence of online retailers such as AmazoneBay, and Walmart, improving disposable income, and strong broadband connectivity. Factors such as rapid growth of NFC services and increased adoption of smartphones and contactless payment systems will drive the market in the region during the predicted period.

 Key questions answered in the report include

  • What will the m-commerce market size and the growth rate be in 2020?
  • What are the key factors driving the global m-commerce market?
  • What are the key m-commerce market trends impacting the growth?
  • What are the challenges to market growth?
  • Who are the key vendors in the global m-commerce market?
  • What are the market opportunities and threats faced by the vendors in the global m-commerce market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global m-commerce market?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Key regions considered
  • End-user segment
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market description

  • Synopsis of m-commerce
  • Value chain of m-commerce
  • Advantages and disadvantages of m-commerce

PART 06: Market Overview

  • Influence of broadband services on m-commerce market
  • Correlation of mobile internet with global m-commerce market

PART 07: Market landscape

  • Market overview
  • Product life cycle
  • Market size and forecast
  • Five forces analysis

PART 08: Market segmentation by platform

  • Global m-commerce market by platform
  • Global m-commerce market by tablet
  • Global m-commerce market by smartphone

PART 09: Buying criteria

PART 10: Geographical segmentation

  • Global m-commerce market by geography
  • Revenue comparison of global m-commerce market by geography
  • M-commerce market in Americas
  • M-commerce market in APAC
  • M-commerce market in EMEA

PART 11: Market attractiveness

  • Market attractiveness by platform
  • Market attractiveness by geography

PART 12: Key leading countries

  • Key leading countries in global m-commerce market

PART 13: Market drivers

PART 14: Impact of drivers

PART 15: Market challenges

PART 16: Impact of drivers and challenges

PART 17: Market trends

PART 18: Vendor landscape

  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors

PART 19: Appendix

  • List of abbreviation

PART 20: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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