Global Video Services Market 2016-2020

  • Published: Sep 2016
  • Pages: 62
  • SKU: IRTNTR10551

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This global market research report, presents a detailed analysis of key vendors like Amazon.com, Apple, Google, Hulu, Netflix, and YouTube. It also segments the global video services market on the basis of technology (video streaming and video on demand), business model (advertising, subscription, DTO, and others), and geography (the Americas, APAC, and EMEA).

Global market overview for video services

Video services refer to video on demand (VOD) and video streaming services offered by digital content providers. VOD services allow users to access video content on demand either through streaming services or over-the-top (OTT) video services. The revenue is generated from the fee earned by VOD service providers through advertisements, subscriptions, and download to own (DTO) services. The global market for video services is affected by factors like the extensive adoption of free-to-view online video streaming. Since free internet TV services are available in several regions through a public network, the revenue-generating a capacity of paid-service vendors is greatly hampered. As a result, these vendors have been compelled to include additional features and customization services to attract customers and retain their customer base. Online video streaming websites like Hulu, Netflix, and YouTube in the US and the UK are very popular across geographies as they allow viewers to stream videos and content for free, without any time and location barriers. According to the research carried out by Technavio’s market research analysts, the global market for video services will experience profound growth during the estimated period and will post an impressive CAGR of more than 24% by 2020.

In terms of geography, the Americas is estimated to retain its dominating hold over the market until the end of 2020 owing to the substantial revenue generating capacity of the North American market. North America is considered to be the innovator of VOD services and has the largest market for video services. The vendor’s focus on premium licensing, local content production, and improving customer relationships will result in the high demand for video services in this region during the estimated period.

Competitive landscape and key vendors

The global video services market is extremely competitive and characterized by the presence of numerous large- and small-scale players. In this market, factors such as intense competition and increasing technological advances pose a significant challenge for vendors. As a result, most vendors compete on the basis of features, technology, video quality, and price to gain a competitive edge over their peers.

Top vendors in this market space are -

  • Amazon.com
  • Apple
  • Google
  • Hulu
  • Netflix
  • YouTube

Other prominent vendors in this market are AT&T, ActiveVideo, TalkTalk TV Store, British Telecommunications, CinemaNow, Cox Communications, Deutsche Telekom, DirecTV, Facebook, IndieFlix, Pivotshare, Popcornflix, Redbox, Roku, Rovi, SnagFilms, Sony, Time Warner, Twitch, Twitter, Uscreen, Verizon, Vevo, and Vudu.

Technological segmentation and analysis of the video services market

  • Video streaming
  • VOD

At present, the VOD technology video services market segmentation dominates this market and is anticipated to retain its dominant market position until the end of 2020. VOD is preferred over video streaming services as it allows users to pay only for the channels they watch. Video streaming services are offered on online video platforms like YouTube and Netflix, which allow users to view videos and content based on either an ad-supported or subscription model. This will have a positive impact on the video services market growth.

Segmentation by business model and analysis of the video services market

  • Advertising
  • Subscription
  • DTO

Based on the video services industry analysis report, though the advertising segment dominates this market, the subscription business model segment is envisaged to dominate over all the other market segments by the end of 2020. Subscriptions are suitable for content providers that produce niche or special content. Such content has the ability to attract a large and dedicated subscriber base. For example, as of 2015, Netflix offered in-house TV series to more than 30 million paying subscribers per month.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global video services market?
  • What are the key market trends impacting the growth of the global video services market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global video services market?
  • What are the market opportunities and threats faced by the vendors in the global video services market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global video services market?

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Table of Contents


PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • End-user
  • Base year
  • Vendor segmentation
  • Summation error
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product life cycle
  • Global video services market
  • Five forces analysis

PART 06: Market segmentation by technology

  • Global video services market by technology
  • Global VOD market
  • Global video streaming market

PART 07: Market segmentation by business model

  • Global video services market by business model
  • Global video services market by advertising
  • Global video services market by subscription
  • Global video services market by DTO
  • Global video services market by others

PART 08: Buying criteria

PART 09: Geographical segmentation

  • Global video services market by geography
  • Video services market in Americas
  • Video services market in APAC
  • Video services market in EMEA

PART 10: Key leading country

  • US

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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