Global Media Planning Software Market 2018-2022

The media planning software market report provides a detailed analysis of the market by deployment (on-premises and cloud-based) and geography (the Americas, APAC, and EMEA). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including NextMark, remags, and comScore.

Overview of the global media planning software market

Media planning extensively demands for Microsoft Excel with advanced built-in media planning functionality. Event planning tools such as Bionic are equipped with proper media planning layouts and calculations tested over several media plans. Technavio’s market study identifies the increased need for better media planning applications to be one of the primary growth factors for the media planning software market. Also, this software ensures proper standards and consistency across the company. The media planning software also include the layouts and calculations in a template that are to be exported through the company’s business unit. Bionic helps create, send, and receive proposals into media proposals easily.  Our market analysts estimate that the market will grow steadily at a CAGR of greater than 10% by 2022.

The increasing need for cloud-based media planning software is one of the key factors driving the growth of the media planning software market. Smart devices such as tablets and smartphones, are driving the popularity of cloud-based media planning applications. Due to the increasing adoption of mobility solutions in organizations, consumers are also accessing media planning stages through smart devices. Documents can be shared immediately to synchronize with the business processes using cloud platform. Also, several vendors are offering cloud-based platforms to increase the accessibility through mobile phones.

Companies covered:

The media planning software market is moderately fragmented owing to the presence of several international and regional vendors. This market report includes information about key companies and their product portfolio. Technavio’s analysts have also mentioned the strategies adopted by social media marketing companies and the competitive analysis of the media planning software market. 

Our market research analysts identify some of the key companies in the media planning software market:

• NextMark
• remags
• comScore

Geographical segmentation and analysis of the media planning software market

• Americas
• APAC
• EMEA

The Americas will be the major revenue contributor to the project planning software market supported by the large market presence in the US. US will the largest player and the primary contributor to the growth of the media planning software market in this region throughout the forecast period.

Key questions answered in the report include

• What will the media planning software market size and growth rate be in 2022?
• What are the key factors driving the global media planning software market?
• What are the key market trends impacting the growth of the global media planning software market?
• What are the challenges to market growth?
• Who are the key vendors in the global media planning software market?
• What are the market opportunities and threats faced by the vendors in the global media planning software market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global media planning software market?  

Technavio also offers customization on reports based on specific client requirement.