Global outlook for the mobile coupons market
Technavio’s market research analysts predict the global mobile coupons market to grow steadily during the next four years and post a stupendous CAGR of more than 73% by 2020. This industry research report identifies higher redemption rates to be one of the major factors that will have a positive impact on the growth of the digital coupons market in the coming years. Mobile or cell phone coupons eliminate the need for long cycle times for designing, printing, and distributing and offer a much faster time to market. The rising sales of smartphones result in customers preferring discounts through their mobile devices in the coming years, which will, in turn, aid in the growth of small businesses. Also, the constant rise in the adoption of smartphones and tablets will fuel in-home digital purchases and the use of geo-targeted SMS coupons that offer high redemption rates to customers in close proximity to the stores.
With digital marketing proving to be an effective platform to engage customers and promote products, electronic coupons vendors will start leveraging social media channels to enhance their customer base. In addition to promoting products, social media platforms can also be used to collect customer feedback, resolve customer queries in real-time, eliminate geographical limitations while offering services, and lower risk profiles.
Competitive landscape and key vendors
Characterized by the presence of several vendors from international and regional markets, the smartphone coupon market appears to be fragmented and is highly competitive. The level of competition among the market players is expected to intensify in the coming years, and this is mainly due to the increased use of mobile wallets, especially for shopping. Analysts predict that the international mobile coupon companies will start following M&A strategies and will grow inorganically during the next four years by acquiring smaller vendors. Additionally, vendors are also focusing on following effective marketing strategies that will further intensify the market’s competitive environment. To sustain the competition and enhance market shares, vendors have the need to distinguish their product and service offerings through clear and unique value propositions. Moreover, vendors should not only focus on developing innovative products but should also be aware of new technologies that can influence their product lines.
The leading vendors in the market are -
- Apple
- PayPal
- Visa
The other prominent vendors in the market are Bharti Airtel, Alipay, American Express, Citrus Payment Solutions, Dwolla, First Data, LevelUp, LivQuik, MasterCard, MCX, MobiKwik, and m-pesa.
Geographical segmentation and analysis of the mobile coupons market
- Americas
- APAC
- EMEA
This market research analysis estimates that in terms of geographical regions, EMEA dominated the mobile coupons market during 2015. Increased investments from the mobile industry that induce policymakers to introduce regulatory changes will encourage adequate innovations and investments by different players. This recent increase in innovations and investments will, in turn, result in the easing of the overall payment process. The recent rise in the number of collaborations among mobile operators will be a major factor impelling the growth of the phone coupons market in this region. According to analysts, this region will continue its market dominance throughout the next four years as well.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global mobile coupons market?
- What are the key market trends impacting the growth of the global mobile coupons market?
- What are the challenges to market growth?
- Who are the key vendors in the global mobile coupons market?
- What are the market opportunities and threats faced by the vendors in the global mobile coupons market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global mobile coupons market?
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