Global Mobile LBS Market 2015-2019

  • Published: Jul 2015
  • Pages: 114
  • SKU: IRTNTR6627

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Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the user’s location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options. 

Technavio's analysts forecast the global mobile lbs market to grow at a CAGR of 35.74% over the period 2014-2019.

Covered in this Report
Our location based services market research report includes the present scenario and the growth prospects of the market for the period 2015-2019. The market can be segmented on the basis of geography and application. 

Technavio's report, Global Mobile LBS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions
• Americas

Key Vendors
• Foursquare
• Facebook
• Google
• Groupon
• Telecommunication System
• TomTom

Other Prominent Vendors
• AdNear
• AeroScout
• Appello Systems
• Apple
• Appstudioz
• AT&T 
• CityGrid Media
• deCarta (Uber)
• Ekahau
• Jiepang
• Lemon (LifeLock)
• MapmyIndia
• Micello
• Navizon
• NinthDecimal
• Placecast
• PlaceIQ
• Proximus (Belgacom Mobile)
• ScanBuy
• Scoutmob
• Shopkick (SK Planet)
• Skyhook (True Position Inc.)
• Sprint (Softbank)
•  Telenav
• Telenity
• Verizon Wireless
• Vigo
• xAD
• Xtify (IBM)
• Yelp 

Key Market Driver
• Increased Adoption of GPS-enabled Devices
• For a full, detailed list, view our report

Key Market Challenge
• Privacy Concerns
• For a full, detailed list, view our report

Key Market Trend
• Increased Optimization of LBS Applications
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the location based services market size be in 2019 and what will the growth rate be?
• What are the key location based services industry trends?
• What is driving this market?
• What are the challenges to location-based services market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.1.1 Penetration of Internet, mobile, and social media
06.1.2 Use of Application on Mobile
06.1.3 Positioning technologies used in LBS
06.1.4 Comparison of LBS positioning technologies
06.1.5 Mobile LBS Services
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 Global Mobile LBS Market by Application 2014-2019
07.1.1 Market Size and Forecast
07.2 Mobile LBS Navigation
07.2.1 Market Size and Forecast
07.3 Mobile LBS based Search and Advertising
07.3.1 Market Size and Forecast
07.4 Mobile Location Based Infotainment
07.4.1 Market Size and Forecast
07.5 Mobile LBS Tracking
07.5.1 Market Size and Forecast
07.6 Mobile Indoor LBS
07.6.1 Market Size and Forecast
07.7 Mobile LBS Analytics
07.7.1 Market Size and Forecast
07.8 Mobile LBS Recreation & Fitness
07.8.1 Market Size and Forecast
08. Geographical Segmentation
08.1 Global Mobile LBS Market by Geographical Segmentation 2014-2019
08.2 Mobile LBS Market in the US
08.2.1 Market Size and Forecast
08.3 Mobile LBS Market in Western Europe
08.3.1 Market Size and Forecast
08.4 Mobile LBS Market in China
08.4.1 Market Size and Forecast
08.5 Mobile LBS Market in RoNA
08.5.1 Market Size and Forecast
08.6 Mobile LBS Market in Latin America
08.6.1 Market Size and Forecast
08.7 Mobile LBS Market in MEA
08.7.1 Market Size and Forecast
08.8 Mobile LBS Market in India
08.8.1 Market Size and Forecast
08.9 Mobile LBS Market in South-East Asia
08.9.1 Market Size and Forecast
08.10 Mobile LBS Market in RoW
08.10.1 Market Size and Forecast
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Market Share Analysis 2015
16.2.1 Key Vendors
16.2.2 Emerging vendors
16.3 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Foursquare Labs
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Product Segmentation
17.1.4 Business Strategy
17.1.5 Recent Developments
17.1.6 SWOT Analysis
17.1.7 Strengths
17.1.8 Weakness
17.1.9 Opportunities
17.1.10 Threats
17.2 Facebook
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Business Segmentation by Revenue 2013
17.2.4 Business Segmentation by Revenue 2011-2013
17.2.5 Geographical Segmentation by Revenue 2013
17.2.6 Business Strategy
17.2.7 Recent Developments
17.2.8 SWOT Analysis
17.3 Groupon
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Business Segmentation by Revenue 2014
17.3.4 Business Segmentation by Revenue 2013 and 2014
17.3.5 Geographical Segmentation by Revenue 2014
17.3.6 Business Strategy
17.3.7 Recent Developments
17.3.8 SWOT Analysis
17.4 Google
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Business Segmentation by Revenue 2013
17.4.4 Business Segmentation by Revenue 2012 and 2013
17.4.5 Geographical Segmentation by Revenue 2013
17.4.6 Business Strategy
17.4.7 Recent Developments
17.4.8 SWOT Analysis
17.4.9 Strengths
17.4.10 Weakness
17.4.11 Opportunities
17.4.12 Threats
17.5 HERE
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation
17.5.4 Geographical Segmentation by Revenue 2014
17.5.5 Business Strategy
17.5.6 Recent Developments
17.5.7 SWOT Analysis
17.5.8 Strengths
17.5.9 Weakness
17.5.10 Opportunities
17.5.11 Threat
17.6 TomTom
17.6.1 Key Facts
17.6.2 Business Overview
17.6.3 Revenue by Business Segmentation 2013
17.6.4 Revenue by Business Segmentation 2012 and 2013
17.6.5 Revenue by Geographical Segmentation 2013
17.6.6 Business Strategy
17.6.7 Recent Developments
17.6.8 SWOT Analysis
17.7 TeleCommunication Systems
17.7.1 Key Facts
17.7.2 Business Overview
17.7.3 Business Segmentation by Revenue
17.7.4 Geographical Segmentation by Revenue
17.7.5 Business Strategy
17.7.6 Recent Developments
18.6.7 SWOT Analysis
18. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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