Enjoy complimentary customisation on priority with our Enterprise License!
The Moringa Products Market size is projected to increase by USD 4.18 billion, and the market size is estimated to grow at a CAGR of 9.59% between 2023 and 2028. Increasing consumer disposable income is propelling market growth, driving up consumer spending on Moringa-based products. Urbanization fuels infrastructure development, spawning organized retail outlets, and expanding access to superfood items.
Concurrently, private-label brands gain traction, notably in Moringa oil and powder, as retailers prioritize profitability. Shelf space allocation and promotional efforts amplify the appeal of private labels, fostering market expansion. This trend, coupled with rising consumer incomes, forecasts sustained growth in the Moringa market, bolstered by product innovation and regulatory compliance measures.
The Market shows an Accelerate CAGR during the forecast period.
To get additional information about the market, Request Free Sample
Offline channels for the global market encompass various physical retail locations, including natural products, health food, and specialist organic stores. These products are often showcased in dedicated sections for dietary supplements and herbal remedies within these retailers. Offline distribution channels also extend to supermarkets, grocery stores, wellness centers, spas, pharmacies, drugstores, farmers markets, health clinics, naturopathic centers, and traditional medicine and herbal stores.
The enhanced utilization of offline channels is poised to drive market growth analysis during the forecast period, catering to a diverse range of consumer needs for Sustainable Agriculture, Traditional Remedies, Beverages, Cosmetics, Skincare, Haircare, Herbal Products, Nutraceuticals, Pharmaceuticals, Medicinal Uses, Diet Supplements, Wellness Drinks, and Beauty Products.
The market share growth by the moringa seeds and oil segment will be significant during the forecast period. Moringa oleifera seeds find a wide-scale application in the food segment as they are consumed in raw form and are also used as ingredients and additives in the preparation of several food items. Also, the seeds are steamed, boiled, or roasted and can be used for numerous purposes. Oil is one of the fastest emerging products in the global market trends and analysis as it continues to experience a growth in demand from all parts of the globe.
The moringa seeds and oil segment was valued at USD 2.39 billion in 2017 and continued to grow until 2021.
For a detailed summary of the market segments Request for Sample Report
Furthermore, the rise in the number of organized retail outlets that sell these products has made them easily available to consumers globally. An additional driver is the rising disposable income of consumers in developing economies such as Latin America, APAC, and Eastern Europe. All these major drivers combined are estimated to have a positive impact on the growth of the seeds and oil segment global market research and growth during the forecast period.
Get a glance at the market share of various regions View PDF Sample
APAC is anticipated to contribute 61% to global market growth during the forecast period. Regional trends and drivers have been extensively analyzed by Technavio's analysts. The market in APAC, characterized by moderate fragmentation, is home to numerous regional and a few global players. Growing awareness among health-conscious consumers about the benefits of herbal extracts and Ayurvedic medicine is a significant driver.
Moreover, the proliferation of online sales channels and the increasing availability of plant products such as leaf oil, leaf tea, leaf capsules, and leaf seeds are shaping market trends. The rise of organized retailing outlets in countries like India, Bangladesh, China, the Philippines, and Afghanistan, along with escalating disposable income and expanding exports to other continents, are key factors driving market growth and forecasting in the region.
Increasing consumer disposable income drives market growth, spurring expenditure on Moringa-based products. Urbanization fuels infrastructure development, expanding access to superfood items through organized retail outlets. The rise in private-label brands, particularly in Moringa oil and powder, enhances retailer profitability, with increased shelf space allocation and promotional efforts amplifying demand.
However, challenges arise from the growing demand for alternative superfoods like quinoa and hemp-based products, which offer similar health benefits and natural properties. This competition may moderate market growth in the health and wellness food industry over the forecast period, highlighting the need for innovation and differentiation to maintain momentum.
Key Market Driver
Increasing consumer disposable income emerges as the primary driver for market expansion. Elevated spending profits and shifting preferences contribute to this growth, spurred further by rapid urbanization and infrastructure development. The proliferation of organized retail outlets enhances accessibility to superfood-based product, including Moringa Powder, Moringa Capsules, and Moringa Tea. Consequently, the rising disposable income of consumers is poised to fuel global market growth during the forecast period.
The burgeoning prominence of private-label brands is a critical factor propelling market growth within the wellness industry. Retailers globally are emphasizing private-label processed products, such as oils and powder, as key offerings. This strategic move aims to capitalize on Moringa benefits and tap into the growing demand for nutritional supplements and health and wellness products. Supermarket chains are adapting by allocating more shelf space to these products and implementing robust supply chain management and retail distribution strategies.
This shift towards private labels underscores the importance of brand recognition and quality assurance in ensuring price competitiveness and customer satisfaction. The convergence of these factors is expected to drive market growth, reflecting broader superfood trends and the increasing consumer preference for organic product and plant-based products in the evolving landscape of functional foods and natural health products.
The challenge of growing demand for alternative superfood-based products poses a hurdle to market growth. While the global market for Moringa Leaf Extract and herbal medicine is niche, it remains in its nascent stage within the health and wellness food industry. Despite increasing penetration of organic superfoods and botanical extracts, the market is projected to experience only moderate year-over-year growth over the next five years, according to market research and forecasting.
These products, touted for their health benefits, face competition from other superfoods like quinoa, which is preferred for its high nutrient values and antioxidants. Consequently, hemp-based food products and quinoa seed products gain traction due to their nutrient content and natural digestive aid properties, dampening market growth forecasts.
The market is thriving with a diverse array of offerings catering to various consumer needs. From nutritional supplements to herbal remedies, these encompass a wide range of health and wellness solutions. With a focus on natural ingredients and alignment with superfood trends, Moringa-based products have become integral to the wellness industry. Embraced for their herbal medicine properties, they are favored for their effectiveness and holistic approach.
Additionally, the market offers a plethora of organic products, ensuring purity and sustainability. As consumers increasingly prioritize dietary supplements and seek natural alternatives, the demand for these continues to soar, reflecting the dynamic landscape of health and wellness
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth and trends by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.59% |
Market Growth 2024-2028 |
USD 4.18 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
8.78 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 61% |
Key countries |
US, India, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aayuritz Phytonutrients Pvt. Ltd., Ancient GreenFields Pvt. Ltd., Attar Ayurveda, Bio MoringaOleifera GmbH, Botanica Natural Products Pty Ltd., Earth Expo Co, Feyn Foods OPC Pvt Ltd, Grenera Nutrients Pvt. Ltd., HNCO Organics Pvt Ltd, Kuli Kuli Inc., KV Natural Ingredients Pvt. Ltd., Medikonda Nutrients, Miracle Garden Texas, MoringaFarms Inc., MoringaMalawi, MoSagri Lda, Mother Herbs P Ltd., ORGANIC India Pvt. Ltd., PT Moringa Indonesia Fangardana, and TRUE MORINGA |
Market dynamics |
Parent market analysis, Market forecasting inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
BUY NOW Full Report and Discover more
We can help! Our analysts can customize this market analysis and report research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.