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Market research analysts at Technavio predict that the global motorcycle hill hold control system market will grow at a CAGR of around 25% by 2021. The increasing adoption of safety systems is identified as one of the primary growth factors for this market. Motorcycles are less stable than three-wheeled or four-wheeled automobiles and are more prone to safety issues. The destabilization of a motorcycle can occur due to external events like sudden braking, acceleration, and leaning. This drives the need for a device that will allow the rider to maintain stability during such events. Safety systems such as anti-lock braking system (ABS) and traction control system (TCS) can provide stability by controlling the brake pressure or engine ignition. These safety systems also prevent the skidding of wheels by constantly comparing the individual wheel speeds with speeds that are predicted by the system. The stability offered by ABS during acceleration is increasing the demand for TCS, hill hold control system (HHCS), and other related components in motorcycles as standard fitments. In most vehicles, ESC, ABS, and TCS use the same ECU for their operation. Since HHCS also uses the same ECU and ABS, it can be offered as a bundled offering in vehicles that are fitted with ABS and TCS. The growing adoption of ABS and TCS due to the introduction of several regulations will increase the adoption of HHCS in the coming years.
The emergence of the vehicle hold control (VHC) is one of the key trends that will contribute to the growth of this market during the forecast period. One of the leading vendors Bosch, has already introduced VHC that holds the rear wheel brake for 10 seconds when the vehicle is either uphill or downhill for slip control. The system works on flat surfaces as well and this eliminates the need for the rider to have any physical contact with the brake when the vehicle is stationary. Moreover, the controller maintains the brake pressure level to prevent the vehicle from moving. After 10 seconds, a visual warning is indicated by the dash, and the brakes will be slowly released. The driver can either apply the brake to activate the VHC or accelerate to deactivate the system.
The motorcycle hill hold control system market consists of few established players. With the implementation of the forward integration strategy by a few tier-1 suppliers, the market is highly-competitive. The adoption of the system-on-chip concept, will intensify the level of competition among the existing players in the vehicle stability control system market since numerous automotive electronics suppliers will start integrating the concept in their products.
The leading vendors in the market are -
The other prominent vendors in the market are BMW Motorrad, Ducati, Hyundai Mobis, Murata Manufacturing Co, and WABCO.
This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the vehicle stability control system market throughout the forecast period. The increased adoption of heavy weight motorcycles for touring and pleasure riding is one key drivers for the markets’ growth in the region. Additionally, the introduction of government legislations that will drive the adoption of ABS in the niche motorcycle segment will also aid in the adoption of HHCS since ABS and HHCS share common components.
Growth drivers, challenges, and upcoming trends: Discounts on insurance for motorcycles with safety features
The availability of discounts will increase the demand for advanced driver assistance systems (ADAS) technologies in motorcycles. For instance, insurance providers are offering discounts on motorcycle insurance if the vehicle is fitted with safety functions such as ABS, HHC, TCS, and ESC. The discounts range from 5% to 10% depending on the provider and region. This trend of offering insurance discounts has a positive effect on the motorcycle ADAS market. Moreover, the adoption of these safety features in motorcycles helps insurance providers bring down the number of claims. Additionally, the discount also allows the rider to lower the overall cost of ADAS, which is generally considered expensive. This trend is projected to boost the adoption of these safety technologies in countries that have an increased concentration of low-powered motorcycles and entry-level luxury motorcycles.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the motorcycle hill hold control system market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
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A motorcycle hill hold control system uses the sensor to learn the pressure applied to either front or rear brake and holds the break for a second longer after releasing it to go uphill. This helps prevent the motorcycle from rolling backward. Motorcycle manufacturers operating in the automotive industries are gradually adopting this technology. To gain meaningful insights into the automotive electronics sector, Technavio gathers data from a vast collection of research reports from the automotive industries. The upcoming research report on the global motorcycle hill hold control system market emphasizes on accurately predicting the market growth rate to help the client in taking appropriate business decisions.
In order to get a detailed business overview of the market, research analyst at Technavio involve themselves in an extensive primary and secondary research by analyzing data gathered from vendors, industry reports, automakers, and end consumers. The upcoming report on the global motorcycle hill hold control system market covers players like Bosch, BMW, Continental, and KTM.
The upcoming research report on the global motorcycle hill hold control system market also considers the growth of similar markets such as the global two-wheeler anti-braking system (ABS) market and the global motorcycle advanced driver assistance system (ADAS) market, which are expected to grow at a CAGR of 60% and 27%, respectively, for the forecast period of 2017 to 2021. The report also considers various market intelligence factors gathered from geographies like the Americas, EMEA, and APAC.
The upcoming research report on the global motorcycle hill hold control system market also includes market analysis, new industrial applications, competitive landscape, and opportunities and challenges faced by the industry. The report also covers related sectors from automotive industry such as automotive manufacturing, powertrain, automotive services, and wheels and tires sectors.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Geographical segmentation
PART 07: Decision framework
PART 08: Drivers and challenges
PART 09: Market trends
PART 10: Vendor landscape
PART 11: Key vendor analysis
PART 12: Appendix
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