Global Mouth Fresheners Market 2018-2022

The global mouth fresheners market size is estimated to exceed USD 869 million by 2022. By providing an in-depth analysis of the market based on the sale of mouth fresheners through distribution channels (retail outlets and online stores) and by region (the Americas, EMEA, and APAC), this research report will help companies get a clear understanding of the upcoming growth opportunities. Additionally, the report also provides an analysis of the competitive landscape and offers information on the key market players.

Advancements in packaging material and design is a key factor driving market growth

Since all mouth freshener manufacturers introduce almost similar products, they highly focus on the product’s packaging and design to differentiate their products from the competitors’. The flip-top design used in Ferrero’s Tic Tac candies and the slide open feature in Orbit and Wrigley’s gums are some of the creative packaging features companies have come up with to attract customers. Moreover, companies are also focusing on using packaging materials that can be recycled. For instance, Tic Tac has started using polypropylene as its packaging material. The company has claimed that the new packaging has helped the brand reduce its plastic usage by 296 tons in a year and also decrease greenhouse gas emissions by over 40%. Such advancements and innovation in packaging to drive customer demand is one of the factors that will aid the mouth freshener industry grow at a CAGR of almost 7% by 2022. For a complete list of drivers influencing the market’s growth, purchase Technavio’s full report.

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Johnson & Johnson and Mars are among leading vendors in the mouth fresheners market

The global mouth fresheners market is moderately fragmented with many international and regional companies who offer products such as flavored candies, mouth sprays, breath strips, and gums. Though the market will be less fragmented by the end of the forecast period, the competitive environment will intensify further since the market is currently in the growth phase. By offering an analysis of the market’s competitive landscape and with information on the areas the mouth freshener manufacturers are focusing on, this mouth fresheners industry analysis report will help clients design effective strategies to make the most from the market’s growth potential.

The report offers an analysis of a number of mouth freshener companies, including:

• The Hershey Company
• Johnson & Johnson
• Koninklijke Philips
• Mars
• Mondelēz International
• Perfetti Van Melle

The Americas will be the primary driver of growth during the forecast period

Technavio’s market research report covers the following regions:

• Americas
• APAC
• EMEA

During 2017, the maximum demand for mouth fresheners originated from countries in the Americas. Our analysts have predicted that though EMEA will contribute to the most of the market’s incremental growth, the Americas will continue to account for the largest mouth fresheners market share throughout the predicted period.

Key highlights of the global health and wellness market for the forecast years 2018-2022:

• CAGR of the market during the forecast period 2018-2022
• Detailed information on factors that will accelerate the growth of the mouth freshener market during the next five years
• Precise estimation of the mouth freshener market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• Growth of the mouth freshener industry across various geographies such as the Americas, APAC, and EMEA
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive information about factors that will challenge the growth of mouth freshener companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global mouth freshener market and its stakeholders over the forecast years.

Our market research analysts have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the mouth freshener market over the coming years are the health and wellness market and the functional chewing gum market.

Technavio also provides customized reports based on the specific requirement of our clients.