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Technavio’s market research analysts have estimated the global fresh milk market to grow at a steady CAGR of more than 3% over the forecast period. Increasing milk production worldwide is one of the key factors driving the growth of this market. The abolished milk quota by the European Union and an increase in the number of dairy cows around the globe have led to an increase in production of milk. The milk market in the EU was regulated by a quota system whereby every member state had a national production quota. Any member state that exceeded its quota was required to pay a penalty to the EU. This system finally abolished in April 2015 which will directly impact the global milk production in a positive manner, thereby, spurring the growth of the fresh milk market in the coming years.
In this industry research report, the analysts have estimated factors such as the introduction of new flavors to bolster this market’s growth over the predicted period. Vendors are expanding their flavor portfolio by introducing new flavors, for instance, in March 2016, Prairie Dairy Farms launched two new flavors, strawberry créme and orange crème, of its Peeps flavored milk. Similarly, Natrel introduced new flavors such as maple, caramel latte, and dark chocolate to its flavored milk segment.
During 2015, the unflavoured milk segment dominated the fresh milk market and accounted for a market share of close to 87% in terms of revenue. Factors such as the increasing awareness about healthy diets and the benefits of fresh milk consumption are expected to impel the growth prospects for this market until the end of 2020.
The Americas dominated the global fresh milk market with a market share of more than 35% of the market share in terms of revenue during 2015. Although the Americas leads the market, the consumption of milk reduced considerably in the US due to an increasing number of lactose intolerant individuals. However, the consumption of milk in other countries in the region is expected to increase during the forecast period. Rising population and increasing production of milk are some of the factors contributing to the growth of the fresh milk market in the Americas.
The global fresh milk market very dynamic in nature and is characterized by intense competition among the vendors. The providers in the market, compete in terms of product pricing, quality, innovation, service, reputation, and distribution. Therefore, to survive and succeed in this competitive environment it is imperative for the vendors to distinguish their product offerings through a unique value proposition.
The leading vendors in the market are -
Other prominent vendors in the market include Amul, Arla Foods, Associated Milk Producers, Bright Food, Dairy Farmers of America, Darigold, Dean Foods, DMK Deutsches Milchkontor GmbH, FrieslandCampina, Groupe Even, Grupo Lala, Meg Milk Snow Brand, Meiji Dairies Corporation, Morinaga Milk Industry, Muller, Saputo, Sodiaal, Spoldzielnia Mleczarska Mlekovita, and Yili Group.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Appendix
PART 17: Explore Technavio
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