Global Apple Cider Vinegar Market 2016-2020

  • Published: Nov 2016
  • Pages: 80
  • SKU: IRTNTR10757

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This market research report identifies players like Bragg Live Foods, Dynamic Health, Fleischmann's Vinegar, and Vitacost to be the key vendors in the global apple cider vinegar market. This research report also presents a detailed segmentation of the apple cider vinegar market by distribution channel (supermarkets and hypermarkets, health food stores, and others) and by geography (APAC, Europe, North America, and ROW).

Overview of the global apple cider vinegar market

Technavio’s market research analyst predicts the global apple cider vinegar market to grow at a CAGR of more than 10% between 2016 and 2020.  Apple cider vinegar is extensively used for its various health benefits. Besides its use in preparing salad dressings, marinades, vinaigrettes, food preservatives, and chutneys, vinegar is also consumed as dietary supplements owing to its medicinal value. Apple cider vinegar drink comprises several essential nutrients that are critical for energy production, digestion, and food metabolism. It is also helpful for heart and health and reduces cholesterol levels. It contains polyphenols such as chlorogenic acid, which prevents the oxidation of low-density lipoprotein (LDL) and helps in avoiding cardiovascular diseases. Besides health benefits, apple cider vinegar has extensive applications for household purposes, especially as a non-toxic household cleaner. Also, people are using it as a natural preservative as it inhibits bacterial growth in food products and averts spoilage. With the growing usage of apple cider vinegar, several manufacturers are also focusing on widening their product lines, which will play a significant role in boosting the growth prospects for the market over the next four years.

The market is witnessing growing consumer interest in using apple cider vinegar to boost pets’ health. Several pet owners are adding apple cider vinegar to their dog's diet to improve digestion, combat yeast infections, clear tear stains, recover joint health, and to provide relief from common allergies such as itchy feet or ears. The apple cider vinegar-based shampoo helps in enhancing the fur quality, skin, and odor of dogs. Also, it helps in alleviating muscle sprains, soreness, and fatigue in dogs. Apple cider vinegar is also beneficial for cleansing toxins from a cat’s body as the natural acidity in the vinegar aids in digestion and the pectin assists in maintaining the good shape of its intestines.

Competitive landscape and key vendors

The existence of numerous regional and international vendors has led to intense competition in this market. Production differentiation plays a key role in boosting sales of apple cider vinegar products for manufacturers. Also, they have to keep pace with the rapidly changing consumer demands and preferences, which has propelled vendors to emphasize on product assortment and distribution for greater market penetration of apple cider vinegar. Moreover, the number of private-label brands for apple cider vinegar and products such as dressings and probiotic drinks containing apple cider vinegar has increased significantly with the growth of organized retailing. Such advancements in the market will further intensify the competitive scenario in the market.


Leading vendors in the market are -

  • Bragg Live Foods
  • Dynamic Health
  • Fleischmann's Vinegar
  • Vitacost

Other prominent vendors in the apple cider vinegar market include Acetificio Mengazzoli, Eden Foods, Foshan Haitian Flavoring and Food Company, Galletti, Kraft Heinz Company, Mizkan, Ponti, Reinhart Foods, and Castelo Alimentos.

Segmentation by distribution channel and analysis of the apple cider vinegar market

  • Supermarkets and hypermarkets
  • Health food stores

Supermarkets and hypermarkets are the main retail channels for apple cider vinegar products, primarily due to the growth of organized retail worldwide. These distribution channels are increasingly stocking various brands and extending shelf space for apple cider vinegar, specifically in regions like North America and Europe, owing to the rising consumer preference for healthy food and beverage products. It has also been noted that most consumers prefer using private label apple cider vinegar products that are easily available at supermarkets.

Geographical segmentation and analysis of the apple cider vinegar market

  • APAC
  • Europe
  • North America
  • ROW

APAC dominated the market and accounted for the largest market share during 2015. Apple cider vinegar has numerous health benefits that have propelled consumers in the region to opt for apple cider vinegar-based health drinks. Japan, China, Taiwan, and South Korea are the largest consumers of fruit-infused vinegar, including apple cider vinegar, owing to the growing health-conscious urban population who prefer apple cider vinegar drinks after and between meals. Moreover, the ability of apple cider vinegar to slow down aging is also one of the major factors for the rising popularity of the drink in APAC.

 Key questions answered in the report include

  • What will the apple cider vinegar market size and growth rate be in 2020?
  • What are the key factors driving the global apple cider vinegar market?
  • What are the key market trends impacting the growth of the global apple cider vinegar market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global apple cider vinegar market?
  • What are the market opportunities and threats faced by the vendors in the global apple cider vinegar market?
  • Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
  • What are the key outcomes of the five forces analysis of the global apple cider vinegar market?

Table of Contents

PART 01: Executive summary

  • Highlights
  • Factors impacting consumers' decisions for purchasing apple cider vinegar products
  • Regional product lifecycle for global apple cider vinegar market
  • Marketing mix for global apple cider vinegar industry

PART 02: Scope of  the report

  • Market overview

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Demographic and economic profile: World

  • Key demographic and economic indicators

PART 06: Market landscape

  • Market overview
  • Global health and wellness food market
  • Global apple cider vinegar market
  • Five forces analysis

PART 07: Geographical segmentation

  • Global apple cider vinegar market by geography
  • Apple cider vinegar market in APAC
  • Apple cider vinegar market in North America
  • Apple cider vinegar market in Europe
  • Apple cider vinegar market in ROW

PART 08: Market segmentation by distribution channel

  • Global apple cider vinegar market by distribution channel

PART 09: Key leading countries

  • US
  • China
  • Japan
  • Canada

PART 10: Market drivers

  • Health benefits associated with the consumption of apple cider vinegar
  • Growing utilization of apple cider vinegar for household purposes
  • Rise in product line extensions with apple cider vinegar as functional ingredient

PART 11: Impact of drivers

PART 12: Market challenges

  • Side effects associated with apple cider vinegar
  • Risk of contamination with arsenic
  • Fluctuations in availability of apples as raw materials to manufacture apple cider vinegar

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Rising demand for apple cider vinegar-based nutritional supplements
  • Growing consumer interest in using apple cider vinegar to boost pets’ health
  • Cross-merchandising

PART 15: Competitor analysis

  • Competitive scenario
  • Competitive positioning assessment
  • Strategic roadmap for manufacturers operating in global apple cider vinegar market assessment
  • Market positioning matrix based on product portfolio and distribution network for key market players
  • Geographic presence of key apple cider vinegar manufacturers
  • Bragg Live Foods
  • Dynamic Health
  • Fleischmann’s Vinegar
  • Vitacost (Vitacost.com)
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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