Global Cider Market 2017-2021

  • Published: Dec 2016
  • Pages: 72
  • SKU: IRTNTR11257
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This market research report analyzes the key players in the global cider market such as Anheuser-Busch InBev, Aston Manor, C and C, Distell, and Heineken. The report also presents a competitive analysis of the market by product (apple flavored and other fruit flavored), by distribution channels (supermarkets and hypermarkets, on-trade, specialist retailers, convenience stores, and others), by packaging (glass, metal, and others), and by geography (the Americas, APAC, Europe, and MEA).

Global outlook of the cider market

Technavio’s market research analysts predict the global cider market to grow steadily during the forecast period and post a CAGR of more than 5% by 2021. This industry research report identifies the increasing demand for premium cider products to be one of the major factors that will have a positive impact on the growth of this market in the coming years. Due to the presence of popular brands such as Kopparberg, Woodchuck, and Angry Orchard, the recent years have witnessed an increase in the demand for premium-quality cider. Additionally, factors such as the rise in disposable income, consumption of alcohol as a status symbol, and the association of premium labels with beverage quality and taste, also increase the demand for premium brands. It has been observed that this trend exists even in the matured markets such as the US and France and the market in these countries is mainly driven by premiumization. This increase in consumer shifting from local spirits to premium spirits will drive premiumization across all product categories and will turn, boost the growth of the cider market during the forecast period.

This market research and analysis estimates that in terms of geographical regions, Europe will be the major revenue contributor to the market throughout the predicted period. Favorable conditions for growing cider apples and tax exemptions in several countries in the region are some factors that aid in the growth of the market in Europe. Additionally, the increasing demand for cider from the Eastern European countries will also fuel the growth of the market in this region.

Competitive landscape and key vendors

Characterized by the presence of numerous small and large cider manufacturers, this market appears to be highly fragmented. Product pricing, quality, innovation, reputation, and distribution are some of the major factors that vendors usually compete on. The market’s competitive environment is intense. To survive the competition and improve their market positions, vendors have the need to distinguish their product and service offerings through a clear and unique value proposition.

 The leading vendors in the market are -

  • Anheuser-Busch InBev
  • Aston Manor
  • C and C
  • Distell
  • Heineken

The other prominent vendors in the market are Asahi Breweries, Budweiser Budvar Brewery, Harpoon Brewery, and Molson Coors.

Segmentation by product and analysis of the cider market

  • Apple flavored cider
  • Other fruit flavored cider

During 2016, the apple flavored cider segment accounted for the major market shares and dominated the market. To cater to the growing demand for the product, vendors in the market are concentrating on introducing new apple cider products. According to this market study, this segment will continue to dominate the market throughout the predicted period as well.

Segmentation by distribution channel and analysis of the cider market

  • Supermarkets and hypermarkets
  • On-trade
  • Specialist retailers
  • Convenience stores

This market research report estimates that the supermarkets and hypermarkets segment accounted for the major market shares and dominated the cider market during 2016. This is mainly due to the availability of a wide range of products at comparative prices.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global cider market?
  • What are the key market trends impacting the growth of the global cider market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global cider market?
  • What are the market opportunities and threats faced by the vendors in the global cider market?
  • Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
  • What are the key outcomes of the five forces analysis of the global cider market?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global alcoholic drinks market
  • Global cider market
  • Five forces analysis

PART 06: Market segmentation by product

  • Global apple flavored cider market
  • Global other fruit flavored cider market

PART 07: Market segmentation by distribution channel

PART 08: Market segmentation by packaging

PART 09: Geographical segmentation

  • Cider market in Europe
  • Cider market in Americas
  • Cider market in MEA
  • Cider market in APAC

PART 10: Key leading countries

  • UK
  • US
  • Spain
  • France

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario
  • Anheuser-Busch InBev
  • Aston Manor
  • C and C Group
  • Distell
  • Heineken
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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