Overview of the global RTD infant milk market
Technavio’s market research analyst predicts the global ready-to-drink (RTD) infant milk market to grow steadily at a CAGR of above 3% by 2021. One of the key factors responsible for the growth of this market is the rise in breastfeeding alternatives for specified maternal conditions, convenience, and flexibility. The RTD infant milk works as an alternative to breast milk, having all the necessary ingredients such as DHA, lutein, and vitamin E that are found in breast milk. Also, the increase in the number of working women including mothers of new-born babies, dietary instructions, medical condition, and concerns of breastfeeding in public places have also contributed to the market growth of this market. The rising urbanization and the growth of the middle-class population have significantly encouraged consumers to adopt convenience-oriented lifestyles, which, in turn, is making baby food and infant formula a desirable option among working women.
In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market for the next few years. An increasing number of parents are significantly opting for no-additives and natural ingredients infant milk formula, which in turn, is augmenting the sale of organic baby food. The growth of the RTD infant milk market in North America is mainly driven by the growth of the markets in the US and Mexico. In the US, organic baby food sales have increased due to health concerns among parents about food safety. To stay abreast with this trend, several market vendors have increased the organic baby foods. For instance, Nestlé created a new segment of non-chilled yogurt for babies and toddlers.
Competitive landscape and key vendors
The RTD market in fast-growing countries such as China and India in APAC, present a significant growth opportunity for market players with an increasing target population and relative awareness about RTD infant milk. As these markets are highly price sensitive, the penetration is restricted to urban areas.
Leading vendors in the market are -
- Abbott Laboratories (Abbott)
- Danone
- Mead Johnson Nutrition
- Nestlé
Other prominent vendors in the RTD infant milk market include Arla Foods, Amara Baby Food, Baby Gourmet, Ella's Kitchen Group, Friso, GreenMonkey (GreenZoo), Hero Group, Morinaga, Meiji, Nurture (Happy Family), One Earth Farms, Parent's Choice, Plum Organics, and Stonyfield Farm.
Segmentation by age group and analysis of the RTD infant milk market
During 2016, the 0-6 months’ segment dominated the RTD infant milk market and accounted for a major part of the overall market share. Factor such as faster digestion and an easier method to feed the babies are the major reasons for the dominance of this segment. Moreover, due to the growing dependency of working women on RTD infant milk this segment is expected to dominate the market over the next few years.
Segmentation by distribution channel and analysis of the RTD infant milk market
In this market study, analysts have estimated the in-store segment to dominate the RTD infant milk market during the forecast period. One of the major factors driving the growth of in-store sales of RTD infant milk is the increased credibility of brick-and-mortar stores. When it comes to quality, consumers prefer a physical store within their geographic proximity to online stores, as it tends to have a flexible return policy or increased period of warranty. Also, the growing popularity of in-store pickups is contributing to the growth of this segment in the RTD infant milk market.
Key questions answered in the report include
- What will the RTD infant milk market size and growth rate be in 2021?
- What are the key factors driving the global RTD infant milk market?
- What are the key market trends impacting the growth of the global RTD infant milk market?
- What are the challenges to market growth?
- Who are the key vendors in the global RTD infant milk market?
- What are the market opportunities and threats faced by the vendors in the global RTD infant milk market?
- Trending factors influencing the market shares of the Americas, APAC, Europe and MEA.
- What are the key outcomes of the five forces analysis of the global RTD infant milk market?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Key-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Economic indicators
- Global economic indicators
PART 06: Market landscape
- Market overview
- Market size and forecast for RTD infant milk
- Five forces analysis
PART 07: Market segmentation by age group
- Global RTD infant milk market by age group
- Global RTD infant milk market for babies aged 0-6 months
- Global RTD infant milk market for babies aged 7-12 months
- Overall comparison of age group segmentation of RTD infant milk
PART 08: Market segmentation by distribution channel
- Global RTD infant milk market by distribution channel
- In-store
- Online
- Overall comparison of distribution channel segments
- Strategy recommendations for baby food manufacturers
PART 09: Geographical segmentation
- Geographical segmentation
- RTD infant milk market in Americas
- RTD infant milk market in Europe
- RTD infant milk market in APAC
- RTD infant milk market in MEA
- Overall comparison of regions
PART 10: Key leading countries
- US
- Japan
- UK
- Germany
- China
PART 11: Market drivers
- Breastfeeding alternatives for specified maternal conditions, convenience, and flexibility
- Product innovation
- Wide product portfolio
PART 12: Impact of drivers
PART 13: Market challenges
- Gap between nutritional and immune strengthening benefits from breast milk
- Sterility issues of breastfeeding alternatives causing adverse health effects
PART 14: Impact of drivers and challenges
PART 15: Market trends
- Packaging innovation
- Increase in demand for organic and non-GMO infant formulas
PART 16: Vendor landscape
- Competitive scenario
- Comparative analysis of key vendors
- Abbott Laboratories (Abbott)
- Danone1
- Mead Johnson Nutrition
- Nestlé6
- Other prominent vendors
PART 17: Appendix
PART 18: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape