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This report presents the growth prospects of the global maple water market and segmentation by product (unflavored and flavored), by distribution (natural and specialty stores, mass merchandiser, online, and others), and by geography (the Americas, Europe, and ROW). It also includes an insightful analysis of the leading vendors in this market such as Eau Derable Pure Oviva, SEVA Maple Water, Citadelle, Vertical Water, Happy Tree, and DRINKmaple.
Technavio’s market research analyst expects the global maple water market to register a CAGR of more than 30% between 2016 and 2020. Maple water is a trending drink, which is likely to witness a remarkable growth like coconut water during the forecast period. With the right marketing strategies and promotional methods undertaken by companies, the overall tree water market, which includes maple water, detox water, birch sap, cactus water, and watermelon water, is envisaged to reach a market value of more than $2 billion by 2025.
The maple water market has huge growth potential owing to growing demand for organic and natural products and health-conscious population across the globe. Maple water has 46 bioactive nutrients including phytonutrients unique to tree waters, which can help boost immune health, aid in the prevention of degenerative diseases, and also act as a pre-biotic helping in the digestion. These health benefits have increased its popularity among consumers, thus escalating the growth of the overall market.
Maple water is natural in nature and is vastly available in the raw and unflavored format. Hence, this has led to the massive dominance of the unflavored segment in this market. This segment has a significant market share of 99.89% as of 2015, and this trend is expected to continue during the forecast period.
The global maple water market was dominated by the Americas with a market share of about 94% in 2015, followed by EMEA and APAC. The increasing popularity of new beverages among the people is one of the major drivers contributing to the growth of the maple water in this region.
The global maple market is still in its nascent stage with the presence of very few suppliers. Hence, it offers a huge scope for the entry of new players in the market. The existing players in the market are already competing on the basis of price, quality, innovation, service, packaging, distribution, and promotion to establish themselves in the market.
The leading vendors in the market are -
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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This report is available in English.
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