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The sports and energy drinks market size is projected to increase by USD 68.29 billion, and the market size is estimated to grow at a CAGR of 10.16% between 2022 and 2027.
This sports and energy drinks market report extensively covers market segmentation by type (organic and non-organic), product (energy drinks and sport drinks), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
One of the key factors driving the global sports and energy drinks market growth is sports sponsorships and endorsements. Sports sponsorships and endorsements provide sports and energy drink brands with significant exposure and visibility. When consumers see their favorite athletes or sports teams endorsing a particular brand, it creates a sense of trust and credibility. Consumers are more likely to associate the brand with physical performance, fitness, and overall health, which can drive the demand for these beverages.
Sports sponsorships allow brands to target specific demographics and reach their desired consumer base effectively. By sponsoring sporting events, teams, or individual athletes, brands can tailor their marketing strategies to align with the interests and preferences of their target audience. Moreover, overall, sports sponsorships and endorsements serve as influential drivers for the sports and energy drinks market by building brand visibility, shaping consumer perceptions, and creating aspirational connections with athletes and sports events. Such factors are expected to drive the growth of the global sports and energy drinks market during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Demand for more functional beverages is one of the key trends shaping the global sports and energy drinks market. An increasing number of consumers are realizing the need to consume functional beverages and are getting inclined toward them. Demand for beverages offering just exotic tastes has graduated to a search for products with novel tastes combined with good nutrients. This trend has created a space for sports and energy drinks in the functional beverages market. Sports drinks are known for their electrolyte content, which is very important to keep the body in proper hydration. They also contain significant levels of carbohydrates that are crucial in providing energy to the body.
As athletes and gym-goers are involved in heavy workouts and exercise, they need beverages that can conveniently energize them to work all day. In addition, consumers are more interested in natural and exotic ingredients that have functional properties. For instance, coconut water is rising in importance as an ingredient in sports drinks for its twin benefits of being rich in carbohydrates and electrolytes. Such factors are expected to drive the growth of the global sports and energy drinks market during the forecast period.
One of the key challenges impeding the global sports and energy drinks market growth is the increasing cases of obesity. Sports drinks contain sugar, electrolytes, and minerals to keep the body rejuvenated during exercise and other physical activities. As these drinks are sweetened with sugar, their excessive consumption, mostly by teenagers, leads to weight gain and obesity in such young people. A study conducted by the American Academy of Pediatrics (APP) suggests that consumers indulging in rigorous exercise in hot and humid weather conditions need only a small amount of sports drinks on a day-to-day basis.
On the other hand, unfettered consumption can lead to major health problems, including weight gain and obesity. Consuming sweetened sports drinks in excess can also cause dental and oral problems. Such factors may limit the market growth in the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sports and Energy Drinks Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The sports and energy drinks market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Based on product, the market has been segmented into energy drinks and sport drinks. The energy drinks segment will account for the largest share of this segment. The energy drink segment has witnessed diversification, with manufacturers offering functional variations to cater to specific consumer needs. This includes options like sugar-free or low-calorie energy drinks, energy shots, and products infused with additional ingredients like herbal extracts, amino acids, or adaptogens. Such factors are expected to drive the growth of the energy drink segment of the global sports and energy drinks market during the forecast period.
The market share growth by the organic segment will be significant during the forecast period. The demand for organic sports and energy drinks has been growing as consumers increasingly prioritize natural and organic products in their purchasing decisions. The organic segment within the global sports and energy drinks market has witnessed steady growth in recent years.
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The organic segment was valued at USD 41.89 billion in 2017 and continued to grow until 2021. Organic sports and energy drinks are typically formulated with natural and organic ingredients. This includes organic fruit juices, organic sweeteners (such as honey or agave syrup), and organic plant-based extracts for flavoring and functional benefits. These drinks are often free from artificial additives, preservatives, and synthetic ingredients. Organic sports and energy drinks align with the broader trend of health and wellness in the beverage industry.
Consumers perceive organic beverages as healthier alternatives due to the absence of synthetic pesticides, genetically modified organisms (GMOs), and artificial additives. Organic options are sought after by individuals looking for products that are perceived to be more wholesome and in line with their health-conscious lifestyles. Such factors are expected to drive the growth of the organic segment of the global sports and energy drinks market during the forecast period.
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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In this region various manufacturers are investing heavily in the marketing and promotion of their brands to expand their market presence. For instance, in September 2019, Coca-Cola introduced single-serve bottles in India and Indonesia in a bid to attract more consumers, as these bottles are more economical than the larger ones. Similarly, other players are also coming up with innovative steps to expand their market shares. These factors are expected to help the regional sports and energy drinks market to grow during the forecast period.
APAC witnessed a negative impact on the sports and energy drinks market due to the COVID-19 pandemic in 2020. However, in 2021, the pandemic was brought under control owing to large-scale vaccination drives conducted by the governments, which led to the reopening of stores, food service centers, and cafes, which, in turn, is expected to drive the growth of the regional sports and energy drinks market during the forecast period.
The sports and energy drinks market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Sports And Energy Drinks Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.16% |
Market growth 2023-2027 |
USD 68.29 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
9.81 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 40% |
Key countries |
US, China, UK, France, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Acli Mate, BioSteel Nordics, Britvic Plc, Cargill Inc., Decathlon SA, DyDo Group Holdings Inc., Energy Beverages LLC, Gujarat Cooperative Milk Marketing Federation Ltd., Hype Energy, Keurig Dr Pepper Inc., Large Life Ltd., Monster Energy Co., Otsuka Holdings Co. Ltd., PepsiCo Inc., Red Bull GmbH, Shree Jalaram Group, Suntory Beverage and Food Europe, The Coca Cola Co., and The Jel Sert Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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