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Market research analysts at Technavio predict the global online video platform market to grow steadily at a CAGR of more than 16% by 2021. This market research analysis identifies the growth in online digital video streaming as one of the primary growth factors for the video hosting platform industry. The increase in the number of devices that can support digital content and the rise in the accessing speed of the Internet is providing consumers the choice of information, social media, and entertainment. Digital media players such as Hulu, Apple TV, Netflix, and Amazon are providing a stiff competition to the entertainment provided by traditional TVs. Consumers are spending more time on consuming digital media due to the growing Internet penetration and easy access to multimedia devices.
The rise in the adoption of live video streaming is identified as one of the key trends behind the online video platform market growth. Online videos are increasingly becoming a key part of the strategic business models for marketers and brands to capture consumers’ preferences. Live streaming videos has become the major step for brand owners for video initiatives and campaigns for B2C and B2B communication. Several brands are engaged in micropayments, mid-roll video ads, and social platform payments to monetize the live streaming of videos since it adds a unique element to digital communication.
The online video platforms market has the presence of several key vendors and appears to be fragmented. Since these vendors offer similar products, the competitive environment of this marketspace is quite intense. Vendors are increasingly engaging in product improvisation and differentiation and are also concentrating on product pricing and portfolio to gain a competitive advantage over their peers. Factors including the change in consumer preferences, the growth in online video market across nations, and rapid technological changes, result in the entry of several new players and this in turn, further intensifies the level of competition among the market players.
The other prominent vendors in the market are Amobee, Anvato, BrightRoll, Envient, EBD, Ensemble Video, Limelight Networks, MediaCore, Pixability, SAMBA GROUP, SpotX, and VideoBloom.
Digital content such as videos, blogs, and photos generated by users are distributed through digital networks called UGC sites such as YouTube, Vimeo, and Facebook. The UGC model dominates the market with the highest share and will be the major contributor to the video hosting platforms market due to the increased usage of the Internet and the growth of media services using online videos as a platform that provides the use of video content for advertising.
The rapidly increasing number of brands and enterprises making use of online video platforms (OVP) to create awareness and reach the maximum audience to market their products and generate revenue. OVPs are increasingly being used by the educational and healthcare industry to cater to the wide range of consumers.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Market segmentation by end-user
PART 08: Market segmentation by geography
PART 09: Decision framework
PART 10: Drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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