Global Optical Brighteners Market 2017-2021

This industry research report identifies Akzo Nobel, BASF, Deepak Nitrite, Eastman Chemical Company, and Huntsman International as the key vendors in the global optical brighteners market. This industry research report also presents a comprehensive analysis of the market by application (paper, fabric, detergents and soaps, synthetics and plastics, and others), by end-user (consumer products, security and safety, textiles and apparel, packaging, and others), and by geography (APAC, Europe, North America, and ROW).

Overview of the global optical brighteners market

Technavio's research and analysis on the global optical brighteners market identifies that the increasing demand from the cosmetic industry will be one of the major factors that will have a positive impact on the market's growth. Optical brighteners are used in the cosmetic industry for hair brightening and to correct pigmented areas of the skin. With the increase in disposable incomes, the cosmetic industry is witnessing a growth in demand for sun care and skincare products. This will fuel the demand for optical brighteners from this industry, subsequently fueling market growth. Our market research analysts predict that this market will grow at a CAGR of almost 9% by 2021.

In terms of geography, Europe will contribute to the major shares of this market during the next four years. Optical brighteners are increasingly used in this region for various applications including paper, plastics, and fabrics. The demand from the automotive and construction industries will fuel the growth prospects of the optical brighteners market in this region. Additionally, the use of optical brighteners in personal care products such as shampoos and soaps will also augment the growth prospects of the optical brightening agent market in this region.

Competitive landscape and key vendors

The market has the presence of a considerable number of vendors and is competitive. The vendors in the market are focusing on the development of advanced technology and are also concentrating on entering into M&As with specialty chemical producers in the developing regions. The production of quality intermediates and the manufacture of organic products are the other strategies followed by optical brightener manufacturers. The key vendors in the optical brighteners market are focusing on expanding their operations in the developing markets such as APAC.

The leading vendors in the market are -

• Akzo Nobel

• BASF

• Deepak Nitrite

• Eastman Chemical Company

• Huntsman International

The other prominent vendors in the market are Archroma, Aron Universal, Clariant, Mayzo, Milliken & Company, RPM International, First Source Worldwide, Teh Fong Min International, and 3V Sigma.

Segmentation by application and analysis of the optical brighteners market

• Paper

• Fabric

• Detergents and soaps

• Synthetics and plastics

During 2016, the paper segment accounted for the major shares of this market. Optical brighteners are used as an additive in paper manufacturing to make the paper appear whiter. Additionally, they are also used in inkjet papers to reduce the yellow appearance of raw materials. Though the rise in digitalization and the growing demand for electronic products are replacing the applications of paper, this segment will continue to account for the major shares of optical brighteners market throughout the next four years as well.

Segmentation by end-user and analysis of the optical brighteners market

• Consumer products

• Security and safety

• Textiles and apparel

• Packaging

The consumer products segment will be the major end-user to the optical brighteners market throughout the next four years. These brighteners are used for various applications including bottles, buckets, air conditioners, television consoles, and cutlery. The growth in disposable income of the consumers and the rising standard of living that will increase the demand for consumer goods, will augment the growth prospects of the optical brightening agent market in this segment.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?

• What are the key factors driving the global optical brighteners market?

• What are the key market trends impacting the growth of the global optical brighteners market?

• What are the challenges to market growth?

• Who are the key vendors in the global optical brighteners market?

• What are the market opportunities and threats faced by the vendors in the global optical brighteners market?

• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.

• What are the key outcomes of the five forces analysis of the global optical brighteners market?

Technavio also offers customization on reports based on specific client requirement.

Optical brighteners transform UV light to filter out yellow light and let in more blue light to make things appear whiter. They are used in paper, fabrics, detergents, soaps, plastic, and packaging industry. Technavio boasts an extensive collection of research report from the chemicals and materials industry and provides information on total market size, emerging trends, growth rate, key drivers, and competitive landscape. The upcoming report on global optical brighteners market also identifies some of the vendors competing in this market and affecting the specialty chemicals sector as BASF, RPM International Corp, Keystone Aniline Corp, Aron Universal, Clariant, Huntsman Corp, Brilliant Colors, 3 V Incorporation, Fong Min Intl Co, and Archroma.

In order to accurately forecast the global growth prospects, our market research experts follow an extensive research approach of both qualitative and quantitative research and carry out an in-depth analysis of factors such as technological advancements, total market size, and market attractiveness. The use of complex research tools such as trend forecasting, statistical models, and forecasts using other forecasting tools help the client understand the current market landscape and take efficient business decisions.

The report on the optical brighteners market also provides segregated data and information by using geographic segmentation covering regions such as APAC, EMEA, and the Americas. Apart from geographic segmentation, the report also provides data and insights considering segmentation by industry application and product type. Optical brighteners provide unique properties such as high fluorescence, light fastness, heat resistance, and chemical stability, which makes it a suitable candidate in paper and textile industry. Our analysts predict a possible rise in demand from the paper and textile industry.

The report for the global optical brighteners market also highlights the key drivers, emerging trends, competitive intelligence, demand-supply gaps, emerging geographic regions, as well as the restraints that the specialty chemical sector currently experiences. It also provides accurate data and insights on the ever-changing market landscape of the chemicals and materials industry. Technavio also provides deep-dive market assessments into metals and minerals, plastics, polymers, and elastomers, and bio-chemicals and bio-materials.

Our market research methodology for the global optical brighteners market

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.