Global Oral Hygiene Market 2018-2022

  • Published: Dec 2017
  • Pages: 137
  • SKU: IRTNTR20010

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The global oral hygiene market size will grow by USD 8.43 billion during 2018-2022. This industry research report provides a detailed analysis of the market based on product (primary oral hygiene products and secondary oral hygiene products), distribution channel (offline and online) and geography (the Americas, APAC, and EMEA). The report analyzes the market’s competitive landscape and offers information on several oral hygiene companies including Church & Dwight, Colgate-Palmolive Company, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble (P&G), and Unilever.

Below are some of the key findings from this oral hygiene market analysis report:

Global Oral Hygiene Market 2018-2022

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Global oral hygiene industry overview

The innovation in technology and product line extension leading to premiumization is driving the global oral hygiene market. Innovation in technology and extension of product line are some of the essential competitive strategies for vendors of oral hygiene market. Moreover, the improvement in living standards of people and increasing expenditure on products with the latest technology propel the demand for oral hygiene market. For instance, P&G offers a smart connected electric toothbrush, called the Oral-B Genius Pro 8000 Rechargeable Electric Toothbrush, which can be connected to Bluetooth and gives users feedback on their brushing habits.

The increase in demand for natural and organic oral hygiene products is the key trend of the market. There is a high demand for natural and organic oral hygiene products due to growing concerns over personal health and dental hygiene. Moreover, the rising awareness on throat and oral cancer, tooth decay, and other oral-related diseases increases the demand for organic oral hygiene products. Technological innovation and product line extension coupled with the increase in demand for natural oral hygiene products will drive the oral hygiene market growth at a CAGR of more than 3% during the forecast period.

Top oral hygiene companies covered in this report

The global oral hygiene market is highly concentrated. To help clients improve their revenue shares in the market, this research report provides an analysis of the market’s competitive landscape and provides information on the products offered by various leading companies. Additionally, this oral hygiene market analysis report suggests strategies companies can follow and recommends key areas they should focus on, to make the most of upcoming growth opportunities.

The report offers a detailed analysis of several leading oral hygiene companies, including:

  • Church & Dwight
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble (P&G)
  • Unilever

 Oral hygiene market segmentation based on products

  • Primary oral hygiene products
  • Secondary oral hygiene products

The largest product segment of the global oral hygiene market in 2017 was the primary oral hygiene products. Although the market share of this segment will decrease, it will continue to dominate the market throughout the next five years.

Oral hygiene market segmentation based on region

  • The Americas
  • APAC
  • EMEA

EMEA accounted for the largest oral hygiene market share in 2017. This region will witness a decrease in its market share but will remain the market leader for the next five years.

Key highlights of the global oral hygiene market for the forecast years 2018-2022:

  • CAGR of the market during the forecast period 2018-2022
  • Detailed information on factors that will accelerate the growth of the oral hygiene market during the next five years
  • Precise estimation of the global oral hygiene market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the oral hygiene industry across the Americas, APAC, and EMEA
  • A thorough analysis of the market’s competitive landscape and detailed information on several vendors
  • Comprehensive details on factors that will challenge the growth of oral hygiene companies


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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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