All-Terrain Vehicle (ATV) Market Size 2025-2029
The all-terrain vehicle (ATV) market size is forecast to increase by USD 2.16 billion at a CAGR of 8.4% between 2024 and 2029.
- The market is experiencing significant growth, driven by the expanding utilization in recreational, sports, and military applications. The versatility and adaptability of ATVs make them increasingly popular for various off-road activities, leading to increased demand. However, environmental concerns pose a significant challenge to market growth. As the use of ATVs becomes more widespread, the impact on ecosystems and wildlife habitats becomes a growing concern. Regulatory hurdles aiming to mitigate these environmental impacts may impact adoption rates. Furthermore, inconsistencies in the global supply chain, particularly in raw materials and components, may temper growth potential. Manufacturing facilities worldwide produce these powersports machines, enhancing production capacity to meet growing demand.
- To capitalize on market opportunities and navigate these challenges effectively, companies must focus on sustainable manufacturing practices, innovative technology solutions, and strategic partnerships to ensure a steady supply chain. By addressing these challenges and continuing to meet the evolving needs of consumers, the ATV market is poised for continued growth and innovation. Consumers seek ATVs for outdoor sports activities, farming, forestry, sports, agriculture, military & defense, construction, and more.
What will be the Size of the All-Terrain Vehicle (ATV) Market during the forecast period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Engine Capacity
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Propulsion
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global All-Terrain Vehicle (ATV) Market 2019 - 2023
- Historic Market Size - Data Table on Global All-Terrain Vehicle (ATV) Market 2019 - 2023 ($ million)
- 5.2 Engine Capacity segment analysis 2019 - 2023
- Historic Market Size - Engine Capacity Segment 2019 - 2023 ($ million)
- 5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
- 5.4 Propulsion segment analysis 2019 - 2023
- Historic Market Size - Propulsion Segment 2019 - 2023 ($ million)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The AI impact on global all-terrain vehicle (ATV) market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Engine Capacity
- 8.1 Market segments
- Chart on Engine Capacity - Market share 2024-2029 (%)
- Data Table on Engine Capacity - Market share 2024-2029 (%)
- 8.2 Comparison by Engine Capacity
- Chart on Comparison by Engine Capacity
- Data Table on Comparison by Engine Capacity
- 400cc-800cc - Market size and forecast 2024-2029
- Chart on 400cc-800cc - Market size and forecast 2024-2029 ($ million)
- Data Table on 400cc-800cc - Market size and forecast 2024-2029 ($ million)
- Chart on 400cc-800cc - Year-over-year growth 2024-2029 (%)
- Data Table on 400cc-800cc - Year-over-year growth 2024-2029 (%)
- 8.4 Below 400cc - Market size and forecast 2024-2029
- Chart on Below 400cc - Market size and forecast 2024-2029 ($ million)
- Data Table on Below 400cc - Market size and forecast 2024-2029 ($ million)
- Chart on Below 400cc - Year-over-year growth 2024-2029 (%)
- Data Table on Below 400cc - Year-over-year growth 2024-2029 (%)
- 8.5 Above 800cc - Market size and forecast 2024-2029
- Chart on Above 800cc - Market size and forecast 2024-2029 ($ million)
- Data Table on Above 800cc - Market size and forecast 2024-2029 ($ million)
- Chart on Above 800cc - Year-over-year growth 2024-2029 (%)
- Data Table on Above 800cc - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Engine Capacity
- Market opportunity by Engine Capacity ($ million)
- Data Table on Market opportunity by Engine Capacity ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 9.3 Recreational - Market size and forecast 2024-2029
- Chart on Recreational - Market size and forecast 2024-2029 ($ million)
- Data Table on Recreational - Market size and forecast 2024-2029 ($ million)
- Chart on Recreational - Year-over-year growth 2024-2029 (%)
- Data Table on Recreational - Year-over-year growth 2024-2029 (%)
- 9.4 Sports - Market size and forecast 2024-2029
- Chart on Sports - Market size and forecast 2024-2029 ($ million)
- Data Table on Sports - Market size and forecast 2024-2029 ($ million)
- Chart on Sports - Year-over-year growth 2024-2029 (%)
- Data Table on Sports - Year-over-year growth 2024-2029 (%)
- 9.5 Agriculture - Market size and forecast 2024-2029
- Chart on Agriculture - Market size and forecast 2024-2029 ($ million)
- Data Table on Agriculture - Market size and forecast 2024-2029 ($ million)
- Chart on Agriculture - Year-over-year growth 2024-2029 (%)
- Data Table on Agriculture - Year-over-year growth 2024-2029 (%)
- 9.6 Military and defense - Market size and forecast 2024-2029
- Chart on Military and defense - Market size and forecast 2024-2029 ($ million)
- Data Table on Military and defense - Market size and forecast 2024-2029 ($ million)
- Chart on Military and defense - Year-over-year growth 2024-2029 (%)
- Data Table on Military and defense - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
10 Market Segmentation by Propulsion
- 10.1 Market segments
- Chart on Propulsion - Market share 2024-2029 (%)
- Data Table on Propulsion - Market share 2024-2029 (%)
- 10.2 Comparison by Propulsion
- Chart on Comparison by Propulsion
- Data Table on Comparison by Propulsion
- 10.3 Gasoline - Market size and forecast 2024-2029
- Chart on Gasoline - Market size and forecast 2024-2029 ($ million)
- Data Table on Gasoline - Market size and forecast 2024-2029 ($ million)
- Chart on Gasoline - Year-over-year growth 2024-2029 (%)
- Data Table on Gasoline - Year-over-year growth 2024-2029 (%)
- 10.4 Diesel - Market size and forecast 2024-2029
- Chart on Diesel - Market size and forecast 2024-2029 ($ million)
- Data Table on Diesel - Market size and forecast 2024-2029 ($ million)
- Chart on Diesel - Year-over-year growth 2024-2029 (%)
- Data Table on Diesel - Year-over-year growth 2024-2029 (%)
- 10.5 Electric - Market size and forecast 2024-2029
- Chart on Electric - Market size and forecast 2024-2029 ($ million)
- Data Table on Electric - Market size and forecast 2024-2029 ($ million)
- Chart on Electric - Year-over-year growth 2024-2029 (%)
- Data Table on Electric - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by Propulsion
- Market opportunity by Propulsion ($ million)
- Data Table on Market opportunity by Propulsion ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.6 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.7 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 12.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.11 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.12 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.14 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 12.15 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
- 12.16 Spain - Market size and forecast 2024-2029
- Chart on Spain - Market size and forecast 2024-2029 ($ million)
- Data Table on Spain - Market size and forecast 2024-2029 ($ million)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)
- 12.17 Mexico - Market size and forecast 2024-2029
- Chart on Mexico - Market size and forecast 2024-2029 ($ million)
- Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
- Chart on Mexico - Year-over-year growth 2024-2029 (%)
- Data Table on Mexico - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Bombardier Recreational Products Inc.
- Bombardier Recreational Products Inc. - Overview
- Bombardier Recreational Products Inc. - Business segments
- Bombardier Recreational Products Inc. - Key offerings
- Bombardier Recreational Products Inc. - Segment focus
- SWOT
- 15.5 HISUN Motors Corp.
- HISUN Motors Corp. - Overview
- HISUN Motors Corp. - Product / Service
- HISUN Motors Corp. - Key offerings
- SWOT
- 15.6 Honda Motor Co. Ltd.
- Honda Motor Co. Ltd. - Overview
- Honda Motor Co. Ltd. - Business segments
- Honda Motor Co. Ltd. - Key news
- Honda Motor Co. Ltd. - Key offerings
- Honda Motor Co. Ltd. - Segment focus
- SWOT
- 15.7 Kawasaki Heavy Industries Ltd.
- Kawasaki Heavy Industries Ltd. - Overview
- Kawasaki Heavy Industries Ltd. - Business segments
- Kawasaki Heavy Industries Ltd. - Key offerings
- Kawasaki Heavy Industries Ltd. - Segment focus
- SWOT
- 15.8 Mahindra and Mahindra Ltd.
- Mahindra and Mahindra Ltd. - Overview
- Mahindra and Mahindra Ltd. - Business segments
- Mahindra and Mahindra Ltd. - Key news
- Mahindra and Mahindra Ltd. - Key offerings
- Mahindra and Mahindra Ltd. - Segment focus
- SWOT
- 15.9 Nebula Automotive Pvt. Ltd.
- Nebula Automotive Pvt. Ltd. - Overview
- Nebula Automotive Pvt. Ltd. - Product / Service
- Nebula Automotive Pvt. Ltd. - Key offerings
- SWOT
- 15.10 Polaris Inc.
- Polaris Inc. - Overview
- Polaris Inc. - Business segments
- Polaris Inc. - Key news
- Polaris Inc. - Key offerings
- Polaris Inc. - Segment focus
- SWOT
- 15.11 SHERP
- SHERP - Overview
- SHERP - Business segments
- SHERP - Key offerings
- SHERP - Segment focus
- SWOT
- 15.12 Suzuki Motor Corp.
- Suzuki Motor Corp. - Overview
- Suzuki Motor Corp. - Business segments
- Suzuki Motor Corp. - Key offerings
- Suzuki Motor Corp. - Segment focus
- SWOT
- 15.13 Taiwan Golden Bee Co. Ltd.
- Taiwan Golden Bee Co. Ltd. - Overview
- Taiwan Golden Bee Co. Ltd. - Product / Service
- Taiwan Golden Bee Co. Ltd. - Key offerings
- SWOT
- 15.14 Tao Motor Inc.
- Tao Motor Inc. - Overview
- Tao Motor Inc. - Product / Service
- Tao Motor Inc. - Key offerings
- SWOT
- 15.15 Textron Inc.
- Textron Inc. - Overview
- Textron Inc. - Business segments
- Textron Inc. - Key offerings
- Textron Inc. - Segment focus
- SWOT
- 15.16 TOMCAR
- TOMCAR - Overview
- TOMCAR - Business segments
- TOMCAR - Key offerings
- TOMCAR - Segment focus
- SWOT
- 15.17 Yamaha Motor Co. Ltd.
- Yamaha Motor Co. Ltd. - Overview
- Yamaha Motor Co. Ltd. - Business segments
- Yamaha Motor Co. Ltd. - Key offerings
- Yamaha Motor Co. Ltd. - Segment focus
- SWOT
- 15.18 ZHEJIANG CFMOTO POWER Co. Ltd.
- ZHEJIANG CFMOTO POWER Co. Ltd. - Overview
- ZHEJIANG CFMOTO POWER Co. Ltd. - Product / Service
- ZHEJIANG CFMOTO POWER Co. Ltd. - Key offerings
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape