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The swimming gear market size is estimated to grow at a CAGR of 6.29% between 2022 and 2027. The market size is forecast to increase by USD 13 billion. The growth of the market depends on several factors such as product innovations and branding and promotions, the growing interest in water sports, and the rise in the number of swimming pools and swimming training programs.
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This swimming gear market report extensively covers market segmentation by Product (swimwear, swim caps, swim goggles, and others), Distribution Channel (offline and online), End-user (women, men, and children), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.
The swimwear segment is estimated to witness significant growth during the forecast period. Various swimwear products include one-piece swimsuits, bikini (two-piece) swimwear, swim trunks, board shorts, and rash guards. They offer comfort, freedom of movement, and durability in water and might even have additional advantages like chlorine resistance, UV protection, and quick-drying fabrics to cater to unique end-user requirements. Moreover, an increasing number of luxury swimming clubs and spas, especially in developed countries, in recent years is expected to further increase demand for swimwear.
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The swimwear segment was the largest segment and was valued at USD 20.58 billion in 2017. Women buyers have a wide range of options of swimwear including one-piece swimsuits, bikinis, and tank suits. Moreover, companies are using several techniques to appeal to millennials who might prefer bright colors and unique designs. The global swimwear market is a dynamic market with frequent changes in materials and styles being offered depending on the latest fashion trends. Hence such factors will propel segment growth during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is the largest regional market due to the presence of various sports enthusiasts in all age groups. Moreover, there is an increasing consumer awareness regarding the importance of sporting activities like swimming for maintaining fitness and good health.
Moreover, companies utilize various marketing techniques such as social media campaigns, sponsorships for swim teams, and celebrity endorsements to promote their products. Moreover, the region has a well-developed infrastructure for swimming and swimming is very popular both as a leisure activity and a sport. Furthermore, out of a total of 130 million households in the US, around 8% own a swimming pool. Various water sports such as wakeboarding, stand-up paddleboarding, jet skiing, surfing, snorkeling, scuba diving, canoeing, kayaking, and rafting witness massive numbers of participants in major tournaments and are very popular. Hence such factors are expected to boost regional market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers swimming gear products such as swimwear, and swim shoes.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Swimming Gear Market Scope |
|
Report Coverage |
Details |
Page number |
174 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.29% |
Market growth 2023-2027 |
USD 13 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.44 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, Aqualung Trading, Arena Spa, BaliSwim, blueseventy LLC, Durham and Slotar Trading Pty Ltd., Elite Sportswear L.P., FINIS Inc., FIRST RANK Co. Ltd., Head, La Perla Global Management UK Ltd., Marquee Brands, Maru Swimwear Ltd., MIRIADE Spa, Nike Inc., Orbea S. Coop., Pentland Brands Ltd., PUMA SE, Quiksilver Inc., and Swimwear Anywhere Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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