Outlook of the global tennis equipment market
Technavio’s market research analyst has estimated that the global market for tennis equipment will grow moderately at a CAGR of over 2% by 2020. The sale of tennis equipment is directly proportional to the number of tennis players and their frequency of playing. Due to the recent increase in the number of participants in several small and big tournaments being organized across the globe today and an increase in the number of frequent players, the demand for tennis equipment will increase steadily during the forecast period. Also, factors such as the high replacement cycle of tennis balls and rackets, and an increase in the number of tournaments will also contribute towards this market’s growth during the predicted period.
Another significant factor that impels the prospects for growth in this market is the augmented utilization of nanomaterials. Recently, it has been observed that materials like carbon fiber are replacing the traditional metal, wood, and steel in modern sports equipment due to their greater flexibility and strength. Most professional athletes prefer using lightweight sports equipment as it allows for better performance due to its excellent stiffness and high strength. Since it is easier to control body movements with such products, its demand among the consumers will increase over the next few years.
Product-based segmentation of the tennis equipment market
- Tennis rackets
- Tennis balls
In this market study, analysts have predicted the tennis balls product segment to be the fast growing market segment during the forecast period. Much of this segment’s high market growth rate can be attributed to the product’s high replacement cycle, which will necessitate the purchase of new tennis balls. Furthermore, the advent of a range of slower balls and smaller court sizes will also aid in the growth of this market segment as it will help to increase the overall popularity of the sport.
Geographical segmentation of the tennis equipment market
In terms of geography, the Americas will be the largest market for tennis equipment during the forecast period. The high popularity of tennis in the Americas will lead to an increase in the demand for tennis equipment during the forecast period. Also, factors such as the recent rise in the number of frequent or regular players and the growing demand for tennis equipment, especially among the young generation, will result in this region’s impressive market share of more than 51% during the predicted period.
Competitive landscape and key vendors
The global tennis equipment market is primarily dominated by leading international players like Amer Sports and Babolat. During the forecast period, the high level of market competition will lead to the advent of many advanced products in the market. Factors such as intense competition, rapid changes in technology, and shifting consumer preferences will pose significant challenges for the vendors in this market.
Top vendors in this market are -
- Amer
- Sports
- Babolat
- HEAD
- Tecnifibre
- Yonex
Other prominent vendors analyzed in this market research report are ASICS, Dunlop Sports Group Americas, Gamma, One Strings, PACIFIC, PowerAngle, Prince Sports, ProKennex, Slazenger, and Solinco.
Key questions answered in the report include
- What will the market size, market forecast and the growth rate be in 2020?
- What are the key factors driving the tennis equipment market?
- What are the key market trends impacting the growth of the global tennis equipment market?
- What are the challenges to market growth?
- Who are the key vendors in the global tennis equipment market?
- What are the market opportunities and threats faced by the vendors in the global tennis equipment market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
- What are the key outcomes of the five forces analysis of the global tennis equipment market?
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by product
- Global tennis rackets market
- Global tennis balls market
- Global other tennis equipment market
PART 07: Market segmentation by retail format
PART 08: Geographical segmentation
- Tennis equipment market in Americas
- Tennis equipment market in Europe
- Tennis equipment market in APAC
- Tennis equipment market in MEA
PART 09: Key leading countries
- US
- UK
- France
- Germany
- Australia
PART 10: Market drivers
- Increased awareness about benefits of a healthy lifestyle
- Increased number of tournaments
- Rising interest in sports activities
- Celebrity endorsements
PART 11: Impact of drivers
PART 12: Market challenges
- Relatively high cost of products
- Availability of counterfeit products
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Increased demand for eco-friendly products
- Increased use of nanomaterials
- Large number of specialized products
PART 15: Vendor landscape
- Competitive scenario
- Key vendors 2015
- Market vendor rank analysis 2015
- Other prominent vendors
PART 16: Key vendor analysis
- Amer Sports
- Babolat
- HEAD
- Tecnifibre
- Yonex
PART 17: Appendix
PART 18: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape