Industry Insights
The global outdoor video walls market size will grow by USD 3.41 billion during 2019-2023 at a CAGR of nearly 18%. The rising penetration of LED mobile outdoor video walls and the advent of OOH advertising are some of the factors expected to drive market growth. This market report provides a detailed analysis of the market by product (LCD, LED, and DLP) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors including Barco, Delta Electronics, Inc., LG Electronics, Mitsubishi Electric Corporation, and SAMSUNG ELECTRONICS CO., LTD.
Key Insights from Outdoor Video Walls Market - Global Forecast 2019-2023
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The rising penetration of LED mobile outdoor video walls is one of the critical reasons that will drive outdoor video walls market growth in the coming years. They are used in LED display ad campaigns. These video walls can be moved to specific locations such as conventions, schools, and sports events, which enable enterprises to gain more control over their ad campaigns. Additionally, LED billboards can also boost the visibility of ads during morning drive, afternoon drive, and weekends. Because of the ability to draw the attention of potential buyers, the demand for these will continue to increase in the coming years.
The growing advent of OOH advertising has enabled advertisers to display their creative ads in outdoor places such as outdoor event arenas, highways, and retail stores. OOH advertising allows advertisers to gain a higher viewership by leaving a long-lasting impression on the audience, which in turn, helps in brand recollection. The customer engagement rate of these campaigns is relatively higher when compared to other campaigns and marketing strategies that allow user interaction and effectively engage customers. The growing preference for digital OOH advertising will drive outdoor video walls market growth at a CAGR of almost 18% during the forecast period.
Industry Analysis
Quantitative Data
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Qualitative Data
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Product Insights
The product segment has been segregated into LCD, LED, and DLP. The LCD segment accounted for the highest outdoor video walls market share in 2018. During the forecast period, this segment will grow at a slower pace than the overall market. The LED and DLP segments will grow at a faster pace than the overall market.
The LCD outdoor video walls market segment will account for the highest market share because of the benefits such as versatile design, low cost, and performance characteristics like brightness calibration and automatic color.
Regional Insights
North America accounted for the highest market share in 2018. Though the market’s growth in this region will be slower than the growth of the market in APAC, MEA, and South America, the region will account for the largest outdoor video walls market share throughout the forecast period. The US is a key market for outdoor video walls in this region.
The continuous use of outdoor video walls in promotional and advertising campaigns by manufacturers, retailers, and government organizations is one of the major reasons for the high growth of the market in this region.
Top Outdoor Video Walls Companies
The outdoor video walls market is moderately fragmented. To help clients improve their position, this outdoor video walls market analysis report provides information on the competitive landscape and the products offered by various companies. Moreover, this outdoor video walls market research report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
The report offers a detailed analysis of several leading outdoor video walls manufacturers, including:
- Barco
- Delta Electronics, Inc.
- LG Electronics
- Mitsubishi Electric Corporation
- SAMSUNG ELECTRONICS CO., LTD.
Segments Covered in the Report
Outdoor video walls market by product
- LCD
- LED
- DLP
Outdoor video walls market by region
- APAC
- Europe
- MEA
- North America
- South America
Key Highlights of the Outdoor Video Walls Market Forecast Report for the Period 2019-2023
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will accelerate the growth of the outdoor video walls market size during the next five years
- Precise estimation of the global outdoor video walls market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the outdoor video walls industry across APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details of factors that will challenge the growth of outdoor video walls companies
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