Market outlook of the global fresh food packaging market

Technavio’s market research analyst predicts the global fresh food packaging market to grow moderately at a CAGR of around 4% by 2020. Increasing demand, acceptance, and consumption of ready-to-eat food products is one of the major factors for the growth of this market. Moreover, factors such as the populace’s rising demand for small-sized packs and the advent of different types of packaging in the market will spur market growth during the predicted period.

The growing demand for innovative packaging solutions will drive market growth during the predicted period. Augmented consumption of ready-to-eat food products will lead to the demand for packaging solutions that can extend the shelf life of the products enclosed. This has resulted in the advent of packaging technologies like modified atmosphere packaging (MAP). Since this technology helps to maintain an optimum oxygen level, its augmented usage during the estimated period will result in market growth.

Segmentation by material type and analysis of the fresh food packaging market

• Flexible plastic
• Rigid plastic
• Paper and paperboard

In this market study, analysts have estimated the flexible plastic packaging segment to account for more than 40% of the total market share by 2020. Since flexible plastic packaging is used to package fresh food items, an increase in the demand for fresh food products will lead to the growth of this market segment during the estimated period.

Geographical segmentation of the fresh food packaging market

• Americas
• APAC
• Europe
• MEA

Technavio market research analysts have estimated the APAC region to be the largest market for fresh food packaging during the forecast period. Factors such as the introduction of active and intelligent packaging solutions by vendors such as Amcor and the growing demand for flexible packaging will boost market growth in this region during the predicted period.

Competitive landscape and key vendors

The global fresh food packaging market is highly competitive as numerous vendors are introducing innovative products to strengthen their market footprint. The vendors in this market compete on the basis of performance, product features, quality, low cost, and distribution to gain maximum market prominence. Companies that have access to extensive financial resources can develop products, which will make the competitors' products obsolete and non-competitive before they are launched.

The leading vendors in the market are -

• Amcor
• Bemis
• Graphic Packaging
• Printpack
• Sealed Air

Other prominent vendors in the market include AEP Industries, American Packaging, Anchor Packaging, Ball, Berry Plastics, Bomarko, Cascades Sonoco, Coveris, Dolco Packaging, Exopack Holding, Genpak, InterFlex Group, International Paper, Leucadia National, LINPAC Packaging, Packaging Corporation of America, Pactiv, Robbie Manufacturing, Reynolds Group, Sonoco Products, WestRock.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global fresh food packaging market?
• What are the key market trends impacting the growth of the fresh food packaging market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the vendors in the global fresh food packaging market?
• Trending factors influencing the market shares of the APAC, North America, Europe, and ROW.
• What are the key outcomes of the five forces analysis of the fresh food packaging market?

Technavio also offers customization on reports based on specific client requirement.

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