Global Potato Chips Market 2017-2021

  • Published: Sep 2017
  • Pages: 71
  • SKU: IRTNTR14572

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This industry research report identifies Calbee, Intersnack Group, Kellogg, and PepsiCo as some of the key vendors in the global potato chips market. This industry research report also presents a comprehensive analysis of the market by distribution channel (supermarkets and hypermarkets, convenience stores, independent retailers, and others) and by geography (the Americas, APAC, and EMEA).


Overview of the global potato chips market

Technavio’s market study identifies the increasing demand for low-calorie potato chips to be one of the primary factors for the growth of the potato chips market. Manufacturers are developing healthier variants by introducing ingredients that do not contain any harmful properties. Potato chips contain excessive calorie, fat, sugar, and salt contents. Consequently, manufacturers are substituting partially hydrogenated fats with other naturally blended solid fats and oils using various emulsifier systems and starch derivatives. Additionally, frying the chips in oils having less viscosity also reduces the fat contents in the chips. Our market research analysts estimate that this market will generate a revenue of almost USD 38 billion by 2021.

Consumers are increasingly suffering from obesity, diabetes, gluten allergy, and other maladies which are forcing them to demand functional and non-GMO ingredients. This is compelling manufacturers to cater to the needs of health-conscious consumers by offering chips made using healthy ingredients. For instance, Good Health Natural Products has developed products containing healthy ingredients like avocado oil and olive oil that are rich in oleic acid, without the presence of artificial colors, hydrogenated oils, trans-fat and gluten. Such innovations in product portfolio offerings will be one of the major trends that will gain traction in the potato chips market during the next few years.

Competitive landscape and key vendors

The potato chips market is highly fragmented due to the presence of several key international and regional players who compete based on competitive pricing, new product introduction, product line extensions, the introduction of new flavors, strategic alliances, and promotional activities. Potato chip manufacturers vary in size and resources and offer differentiated products to the consumers. Owing to the similarity of products offered and the specialized nature of the manufacturing equipment used, the competition among the vendors in this potato snacks market is intense.

Some of the leading vendors in the market are -

  • Intersnack Group
  • Kellogg
  • PepsiCo


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Segmentation by distribution channel and analysis of the potato chips market

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers

Supermarkets and hypermarkets are stocking a different variety of products to cater to the increasing demand for chips and low-calorie products in different flavors. These outlets provide convenience, easy availability, and a wide range of options to choose from, which increases the preference of consumers towards these outlets.

Geographical segmentation and analysis of the potato chips market

  • Americas
  • APAC
  • EMEA

The increasing consumer demand for convenient food and the rising health consciousness will contribute to the growth of this potato snacks market in North America. The busy lifestyle and product innovations influence the demand for snacks such as potato chips, fruit-based snacks, cereal bars, and yogurt in this region.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global potato chips market?
  • What are the key market trends impacting the growth of the global potato chips market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global potato chips market?
  • What are the market opportunities and threats faced by the vendors in the global potato chips market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global potato chips market?



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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline
  • Segmentation by distribution channel

PART 05: Market landscape

  • Market overview
  • Global potato chips market
  • Five forces analysis

PART 06: Market segmentation by distribution channel

  • Regional segmentation of potato chips market by distribution channel
  • Distribution channel segmentation in Americas
  • Distribution channel segmentation in EMEA
  • Distribution channel segmentation in APAC

PART 07: Geographical segmentation

  • Global potato chips market by geography
  • Potato chips market in the Americas
  • Potato chips market in EMEA
  • Potato chips market in APAC

PART 08: Key leading countries

  • The US
  • The UK
  • India
  • Japan

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

  • Innovative product offerings
  • Technological advances
  • Increase in strategic alliances
  • Growth in emerging markets

PART 12: Competitive analysis

  • Competitive scenario
  • Competitive positioning assessment
  • Market positioning matrix based on product portfolio and market presence of key players
  • Calbee
  • Intersnack Group
  • Kellogg
  • PepsiCo
  • Other prominent market players

PART 13: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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