Precision Viticulture Market - Global Trends, Size, and Forecast 2018-2022
- Published: Sep 2018
- Pages: 107
- SKU: IRTNTR23803
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Global Precision Viticulture Market Overview
The global precision viticulture industry will grow at a CAGR of 9% approximately between 2018 and 2022. This report provides precision viticulture market analysis by geography (the Americas, APAC, and EMEA), product (hardware and software and services), and technology (guidance systems, remote sensing, and variable rate technology). This research also analyses the various precision viticulture market trends like the growing demand for premium wines and its impact of the growth patterns within the precision viticulture market. Further, Techanvio offers an overview of the competitive landscape and a detailed insight on the key players within the precision viticulture market. These includes vendors like Ag Leader Technology, AHA Viticulture, Deere & Company, Esri Australia, and Trimble.
Global Precision Viticulture Market Forecast
Technavio’s precision viticulture industry analysis offers a market forecast for the years 2018-2022, using 2017 as the base year for all calculations. Our industry analysis predicts that the precision viticulture market will grow by over USD 550 million by 2022, and the EMEA will account for 50% of global growth. Purchase Technavio’s full report for a deep dive into the future of specific regions and segments, as well as the factors that will drive growth over the next five years.
Global Trends and Drivers
According to our market research experts within the precision viticulture market, the growing government support for adoption of precision viticulture is considered to be one of the key factors responsible for the increase in demand for precision viticulture market across the globe. It has been observed that the governments across the globe, especially in the US, have been significantly pro-active in spreading awareness about the advantages of precision viticulture techniques. In 2017, the National Institute of Food and Agriculture (NIFA) funded an ongoing project on precision vineyard management. The primary aim of the project was to help the winegrape growers to understand the advantages of precision viticulture through better farm management practices. Also, this project aimed at ensuring that the vineyards follow sustainable practices while getting better yield. According to our market research experts, these efforts made by governments to enhance the profitability of vineyard and winery in regions across the globe may prove to be pivotal in augmenting growth in the precision viticulture market over the forecast period.
Market experts within the wine industry believe that the premium wine market will grow significantly over the next few years. This demand for high-quality wine is expected to influence the growth of the wine market across the globe. To achieve the capability to have a higher yield along with having high quality grapes, wine-grape growers need to depend heavily on precision viticulture in vineyards. Further, the farmer gets the ability to do better yield monitoring, which in turn provides a better vine growth. These trends are expected to augment growth and establish a sustainable viticulture industry in the coming years.
Competitive Landscape: Leading Precision Viticulture Companies
Industry experts believe that the market was fragmented in 2017, however, it may become fairly concentrated by the end of 2022. This pattern may provide a growth opportunity for a few prominent players operating in the global market. Companies may compete on factors like price, quality, innovation, service, reputation, distribution, and promotion. Technavio’s market research report presents a detailed market analysis of the changing vendor landscape along with their implication on the global market. This analysis is aimed to offer businesses a significant competitive advantage over other players operating with the same domain. Our vendor's analysis dives deep into the products and services offered by the prominent players in the market space. The leading companies in the precision viticulture market include:
- Ag Leader Technology
- AHA Viticulture
- Deere & Company
- Esri Australia
- Trimble
Key Questions Answered in the Report
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What will the global precision viticulture market share and the growth rate be in 2021?
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What are the key precision viticulture trends driving the global market?
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What are the key global smoothies market trends impacting the growth of this market?
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What are the challenges to market growth?
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Who are the top companies in the global market?
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What are the market opportunities and threats faced by the vendors in the global market?
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What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
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What are the key outcomes of Porter’s Five Forces analysis of the global market?
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY TECHNOLOGY
- Segmentation by technology
PART 08: MARKET SEGMENTATION BY PRODUCT
- Segmentation by product
- Comparison by product
- Hardware – Market size and forecast 2017-2022
- Software and services – Market size and forecast 2017-2022
- Market opportunity by product
PART 09: CUSTOMER LANDSCAPE
PART 10: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- EMEA – Market size and forecast 2017-2022
- Americas – Market size and forecast 2017-2022
- APAC – Market size and forecast 2017-2022
- Key leading countries
- Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 13: MARKET TRENDS
- Growing demand for premium wines
- Increasing role of big data
- Use of artificial intelligence in precision viticulture
PART 14: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 15: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Ag Leader Technology
- AHA Viticulture
- Deere & Company
- Esri Australia
- Trimble
PART 16: APPENDIX
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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