Below are some of the key findings from this premium lager market analysis report
See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.
Global premium lager industry overview
The easy accessibility and availability of premium lagers is one of the critical reasons that will drive the premium lager market. This has resulted in the growing number of specialist stores and shops across the world. The concentration of specialist beer retailers is high in various countries such as the US, the UK, Australia, Canada, and Germany. Also, vendors of premium lager are frequently establishing numerous distribution deals with specialist retailers. They are also entering into distribution agreements to sell their brands in independent liquor stores.
With the increasing popularity of premium lagers, these vendors are collaborating and adopting M&A strategies. This helps them to enhance their market visibility in key regional markets and widen their product portfolio based on premium lagers. They are also sourcing their products by collaborating with research organizations. These products are made from natural ingredients. Such collaborations and increase in M&A will drive the premium lager market to grow at a CAGR of over 4% during the forecast period.
Top premium lager companies covered in this market research report
The premium lager market is moderately fragmented. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this premium lager industry analysis report will help clients identify new growth opportunities and design innovative strategies to improve their share in the market.
The report offers a complete analysis of various companies including:
- Anheuser-Busch InBev
- Asahi Group Holdings
- Carlsberg Breweries A/S
- Constellation Brands
- Heineken N.V
Premium lager market segmentation based on geographic regions
- APAC
- Europe
- MEA
- North America
- South America
Europe will account for the largest premium lager market share throughout the forecast period. The increase in the introduction of premium lagers by traditional brewers and popularity of craft lagers is one of the major reasons for the high growth of the premium lager market in this region.
Premium lager market segmentation based on product
- Premium conventional lagers
- Premium craft lagers
The premium conventional lagers market segment will hold the highest share of the premium lager market, due to the growing focus of vendors on attracting a large number of consumers and encourage the consumption of premium conventional lagers. This is done with the help of intense advertising and promotional activities and frequent product launches.
Key highlights of the global premium lager market for the forecast years 2019-2023:
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will accelerate the growth of the premium lager market during the next five years
- Precise estimation of the global premium lager market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the premium lager industry across various geographies such as APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details on factors that will challenge the growth of premium lager manufacturers
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