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Below are some of the key findings from this premium lager market analysis report
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The easy accessibility and availability of premium lagers is one of the critical reasons that will drive the premium lager market. This has resulted in the growing number of specialist stores and shops across the world. The concentration of specialist beer retailers is high in various countries such as the US, the UK, Australia, Canada, and Germany. Also, vendors of premium lager are frequently establishing numerous distribution deals with specialist retailers. They are also entering into distribution agreements to sell their brands in independent liquor stores.
With the increasing popularity of premium lagers, these vendors are collaborating and adopting M&A strategies. This helps them to enhance their market visibility in key regional markets and widen their product portfolio based on premium lagers. They are also sourcing their products by collaborating with research organizations. These products are made from natural ingredients. Such collaborations and increase in M&A will drive the premium lager market to grow at a CAGR of over 4% during the forecast period.
The premium lager market is moderately fragmented. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this premium lager industry analysis report will help clients identify new growth opportunities and design innovative strategies to improve their share in the market.
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Europe will account for the largest premium lager market share throughout the forecast period. The increase in the introduction of premium lagers by traditional brewers and popularity of craft lagers is one of the major reasons for the high growth of the premium lager market in this region.
The premium conventional lagers market segment will hold the highest share of the premium lager market, due to the growing focus of vendors on attracting a large number of consumers and encourage the consumption of premium conventional lagers. This is done with the help of intense advertising and promotional activities and frequent product launches.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
PART 04: MARKET SIZING
PART 05: FIVE FORCES ANALYSIS
PART 06: MARKET SEGMENTATION BY PRODUCT
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
PART 13: VENDOR ANALYSIS
PART 14: APPENDIX
PART 15: EXPLORE TECHNAVIO
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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