Global Premium Lager Market 2019-2023
- Published: Mar 2019
- Pages: 118
- SKU: IRTNTR31004
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The global premium lager market size will grow by USD 37.59 billion during 2019-2023. This report offers an analysis of the market based on product (premium conventional lagers and premium craft lagers). The premium lager market research report further presents an in-depth insight on the growth prospects of the market across geographic regions such as APAC, Europe, MEA, North America, and South America. The report analyzes the market’s competitive landscape and offers information on several companies including Anheuser-Busch InBev, Asahi Group Holdings, Carlsberg Breweries A/S, Constellation Brands, and Heineken N.V.
Below are some of the key findings from this premium lager market analysis report
See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.
Global premium lager industry overview
The easy accessibility and availability of premium lagers is one of the critical reasons that will drive the premium lager market. This has resulted in the growing number of specialist stores and shops across the world. The concentration of specialist beer retailers is high in various countries such as the US, the UK, Australia, Canada, and Germany. Also, vendors of premium lager are frequently establishing numerous distribution deals with specialist retailers. They are also entering into distribution agreements to sell their brands in independent liquor stores.
With the increasing popularity of premium lagers, these vendors are collaborating and adopting M&A strategies. This helps them to enhance their market visibility in key regional markets and widen their product portfolio based on premium lagers. They are also sourcing their products by collaborating with research organizations. These products are made from natural ingredients. Such collaborations and increase in M&A will drive the premium lager market to grow at a CAGR of over 4% during the forecast period.
Top premium lager companies covered in this market research report
The premium lager market is moderately fragmented. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this premium lager industry analysis report will help clients identify new growth opportunities and design innovative strategies to improve their share in the market.
The report offers a complete analysis of various companies including:
- Anheuser-Busch InBev
- Asahi Group Holdings
- Carlsberg Breweries A/S
- Constellation Brands
- Heineken N.V
Premium lager market segmentation based on geographic regions
- APAC
- Europe
- MEA
- North America
- South America
Europe will account for the largest premium lager market share throughout the forecast period. The increase in the introduction of premium lagers by traditional brewers and popularity of craft lagers is one of the major reasons for the high growth of the premium lager market in this region.
Premium lager market segmentation based on product
- Premium conventional lagers
- Premium craft lagers
The premium conventional lagers market segment will hold the highest share of the premium lager market, due to the growing focus of vendors on attracting a large number of consumers and encourage the consumption of premium conventional lagers. This is done with the help of intense advertising and promotional activities and frequent product launches.
Key highlights of the global premium lager market for the forecast years 2019-2023:
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will accelerate the growth of the premium lager market during the next five years
- Precise estimation of the global premium lager market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the premium lager industry across various geographies such as APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details on factors that will challenge the growth of premium lager manufacturers
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
- Market segmentation by product
- Comparison by product
- Premium conventional lagers - Market size and forecast 2018-2023
- Premium craft lagers - Market size and forecast 2018-2023
- Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- Europe - Market size and forecast 2018-2023
- North America - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Growing demand for premium craft lager
- Increasing collaborations and M&A
- Increasing innovations in packaging
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Anheuser-Busch InBev
- Asahi Group Holdings, Ltd.
- Carlsberg Breweries A/S
- Constellation Brands, Inc.
- Heineken N.V.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
PART 15: EXPLORE TECHNAVIO
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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