About Programmatic Video
Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure.
TechNavio's analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.
TechNavio's report, the Global Programmatic Video Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
• Americas
• APAC
• EMEA
Key Vendors
• Adat.tv
• BrightRoll
• SpotXchange
• Tremor Video
Other Prominent Vendors
• Adconion Media Group
• Convertro
• Criteo
• Dárriens Media Exchange
• Kontera
• LiveRail
• Microsoft
• Platform One
• Rocket Fuel
• Rubicon Project
• Stickyads.tv
• TubeMogul
Market Driver
• Increased Spending through Online Shopping
• For a full, detailed list, view our report
Market Challenge
• Privacy and Security Concerns of Brands
• For a full, detailed list, view our report
Market Trend
• Rapid Growth in Programmatic Spending
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Geographical Segmentation
07.1 Global Programmatic Video Market by Geographical Segmentation 2013-2018
07.2 Global Programmatic Video Market in the Americas Region
07.2.1 Market Size and Forecast
07.3 Programmatic Video Market in the EMEA Region
07.3.1 Market Size and Forecast
07.4 Programmatic Video Market in the APAC
07.4.1 Market Size and Forecast
08. Key Leading Countries
08.1 US
08.2 UK
08.3 Japan
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Mergers and Acquisitions
16.2 Other Prominent Vendors
17. Key Vendor Analysis
17.1 Adap.tv
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Product Segmentation
17.1.4 Key Locations
17.1.5 Business Strategy
17.1.6 Recent Developments
17.1.7 SWOT Analysis
17.2 BrightRoll
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Applications
17.2.4 Key Locations
17.2.5 Business Strategy
17.2.6 Recent Developments
17.2.7 SWOT Analysis
17.3 SpotXchange
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Recent Developments
17.3.4 SWOT Analysis
17.4 Tremor Video
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Business Strategy
17.4.4 Recent Developments
17.4.5 SWOT Analysis
18. Other Reports in this Series
Research Methodology
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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