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This market study presents a comprehensive segmentation of the global advertising display market by type (displays, advertising media revenue, services, PCs, software, media players, and others), by application (retail, recreation, banking, transportation, education, and others), and by geography (Americas, APAC, and EMEA). The key vendors analysed in this market research are LG Display, NEC Display Solutions, Samsung Electronics, and Sony Corporation.
Technavio’s market research analyst has estimated the global market for advertising displays to grow at a CAGR of almost 6% by 2020. The growing acceptance of audio-visual advertising is a critical factor that will spur the prospects for growth in this market during the forecast period. TV advertising has proven that messages that incorporate audio and video can influence the audience’s buying behavior. Therefore, the same principle can be applied to digital signage media as it has the capability to attract the attention of the audience and is highly cost-effective.
Geographically, the APAC region dominated this market during 2015 as it singlehandedly accounted for a market share of more than 54%. Due to the high population density in this region, the advertising display market generated a revenue of more than USD 9 billion during the forecast period. Advertising through street furniture and city lights are extensively used in this region, as it reaches a large audience. Also, due to the increasing level of urbanization in this region, vendors have been shifting from physical advertising to digital advertising. This recent shift from physical advertising to digital advertising will also aid in the growth of this market in APAC.
In this segmentation analysis, analysts have estimated the retail sector to be the largest market segment during the forecast period. At present, this market segment accounts for more than 40% of the total market share and is anticipated to further enhance its hold over the market until 2020 owing to factors like the growing need for customer interaction, enhanced in-store experience, and better customer service.
The advertising media revenue segment is expected to witness rapid growth during the forecast period and will be the largest market segment by the end of 2020. Much of this segment’s growth can be attributed to the emergence of the out-of-home (OOH) media, which is an innovative advertising medium for potential customers. Due to the growing popularity of outdoor advertising, the revenue for this segment will increase during the predicted period.
The global advertising display market will grow steadily due to a combination of global economic momentum, international mega events, and increased healthcare, political, and transit advertising spending. Furthermore, growing investments in infrastructure will also drive the global advertising displays market during the estimated period.
Top vendors in this market are -
Other prominent vendors in this market are 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation, and Panasonic.
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Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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