Overview of the global business to business (B2B) media market
Several businesses to business (B2B) firms are expected to incorporate mobile apps and on-site web apps into their marketing strategy during the forecast period to boost their business functionality. It is important for marketers to involve the audience and mobile apps deliver the content directly into the customer’s hands. These apps include assessments, calculators, interactive white papers, estimate builders and other utility apps which make the content more interactive and interesting for the consumers. B2B firms are also creating apps for product portfolio, tradeshows, networking, services, and events. For instance, Atlas Copco Construction is one of the most popular users of mobile applications for vendors to showcase their products and services to business firms. Technavio’s market research analysts have predicted that the global B2B media market will reach USD 32 billion during the forecast period.
The Americas is the largest region in the B2B media market and occupies more than half of the total market revenue. One of the major factors influencing the B2B media market in the region is the presence of a large number of businesses, both big and small, that aim to increase their revenue and brand value among customers. As the region is technologically advanced with the high adoption of broadband, 4G services, smartphones, and tablets, the reach of vendors to their prospective clients is also high. In addition, the growing use of social media will also increase the penetration of digital B2B media in the region during the predicted period.
Competitive landscape and key vendors
The global B2B media market is highly competitive because of the presence of many large established players along with regional and emerging players. Intense competition prevails in the market where vendors compete on the basis of product portfolio, pricing, communication modes, policies, offers, and brands. To sustain in the dynamic market landscape, vendors are making investments in planning, designing, developing, acquiring new players, and expanding existing facilities.
Some of the leading vendors in the market are -
Other prominent vendors in the B2B media market include 3M Co, Archer Daniels midland Co., Broad Vision, Experian data quality, Facebook, Google, Home Depot, Insite software, Intershop, Kentico, Microsoft, Netsuite, Shop Visible, Thomson Reuters, and Wolters Kluwer.
Segmentation by type and analysis of the B2B media market
The events segment will continue to dominate the B2B media market and is likely to occupy around 40% of the overall market share by 2020. Events are the largest revenue stream in the B2B media market mainly due to its ability to provide an interactive and immersive experience of the company's products and services to its potential customers. Moreover, events leave a lasting impression of the products and services in the market, which makes it the primary source of lead generation and help in achieving a measurable ROI in the future. Also, events help to serve multiple other purposes like brand building, customer engagement, and demand generation, making them the most preferred B2B media channel.
Segmentation by application and analysis of the B2B media market
The business segment is the largest segment in the B2B media market in terms of application and is anticipated to occupy more than 40% of the total market share during the forecast period. The segment includes companies that offer a variety of services such as marketing, consulting, legal, logistics, advertising, and outsourcing. B2B media has extensive usage in business services specifically legal, tax, and public record services that provide information on private and government organizations related to their legal decisions, transaction histories, and corporate records. The increasing utilization of B2B media by lawyers and the growing implementation in SMBs will augment the growth prospects for this segment over the next four years.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the global B2B media market?
What are the key market trends impacting the growth of the global B2B media market?
What are the challenges to market growth?
Who are the key vendors in the global B2B media market?
What are the market opportunities and threats faced by the vendors in the global B2B media market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global B2B media market?
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