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Global Programmatic Advertising Display Market 2017-2021

  • Published: Dec 2016
  • Pages: 75
  • SKU: IRTNTR11209
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This report identifies AOL, BrightRoll, SpotXchange, Tremor Video, and TubeMogul as the key vendors in the global programmatic advertising display market. The report also presents a detailed analysis of the programmatic advertising display market share and size by display type (mobile devices and desktop), by ad format (desktop banners, mobile banners, desktop videos, and mobile videos), by auction type (unreserved fixed-rate, invitation-only, automated guaranteed, and open auction), and by geography (the Americas, APAC, and EMEA).

Global programmatic advertising display market overview

Market research analysts at Technavio predict that the global programmatic advertising display market will grow steadily during the next four years and post a CAGR of about 18% by 2021. This market research analysis identifies the growth of video real-time bidding (RTB) as one of the primary factors for the programmatic advertising display market growth. With the introduction of newer platforms such as online and mobile devices for video consumption, video advertising has facilitated companies to connect with their audience on a more personal level. Though the lack of premium inventory brands made it difficult for brands to invest on programmatic video advertising, the growth in automated guaranteed and invitation-only auctions, will fuel the demand for video advertising during the forecast period.

This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the predicted period. Though the market is soon expected to reach the maturity stage in North America, the rise in number of social media users owing to the increasing digital penetration in South American countries, will aid in the growth of the market in this region.

Competitive landscape and key vendors

Characterized by the presence of numerous vendors, this market appears to be fragmented and is highly competitive. Video advertising companies mainly compete on the basis of factors such as features, quality, technology, security, and pricing. To increase their market shares, vendors will start focusing on the development of advanced technologies and are also constantly investing in designing, planning, developing, acquiring new players, and expanding existing facilities. Analysts predict that the market’s competitive environment will further intensify during the predicted period. To sustain the competition, vendors have the need to develop new technologies and also stay informed about technologies that could influence their service lines, as per the programmatic advertising display market forecast report.

The leading vendors in the market are -

  • AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul

The other prominent vendors in the market are Adconion Media Group, Adobe Systems, AppNexus, Convertro, Criteo, Darriens, Facebook, Google, Infectious Media, Kontera Technologies, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StackAdapt, and StickyADS.tv.

Segmentation by display type and the programmatic advertising display market analysis

  • Mobile devices
  • Desktop

According to the programmatic advertising display market statistics report, the mobile devices segment will account for the major shares and dominate this market by the end of the predicted period. The increased penetration of mobile devices in the overall digital advertising market and the rise in investments from the major cross-device advertising companies such as Google and Facebook towards programmatic advertising, will be major factors that will aid in the growth of the market in this segment.

Segmentation by ad format and the programmatic advertising display market analysis

  • Desktop banners
  • Mobile banners
  • Desktop videos
  • Mobile videos

This market study estimates that mobile videos will be the most commonly used ad formats by the end of the forecast period. Though the market is currently dominated by the desktop banner segment, the rapid growth in the adoption of mobile devices and the declining growth of banner ads due to their low-quality content and lack of relevancy, will result in increasing customer preference towards mobile videos in the next four years.

Key questions answered in the report include

  • What will the programmatic advertising display market size and the growth rate be in 2021?
  • What are the key factors driving the global programmatic advertising display market?
  • What are the key programmatic advertising display market trends impacting the growth?
  • What are the challenges to the programmatic advertising display market growth?
  • Who are the key vendors in the global programmatic advertising display market?
  • What are the market opportunities and threats faced by the vendors in the global programmatic advertising display market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global programmatic advertising display market?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

  • Market overview
  • End-user segments
  • Base year and forecast period
  • Vendor selection criteria
  • Summation error
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product life cycle
  • Global programmatic advertising display market
  • Five forces analysis

PART 06: Market segmentation by display type

  • Global programmatic advertising display market by display type
  • Global programmatic advertising display market by desktops
  • Global programmatic advertising display market by mobile devices

PART 07: Market segmentation by ad format

  • Global programmatic advertising display market by ad format

PART 08: Market segmentation by auction type

  • Global programmatic advertising display market by auction type
  • Global programmatic advertising display market by open auction
  • Global programmatic advertising display market by automated guaranteed
  • Global programmatic advertising display market by invitation-only
  • Global programmatic advertising display market by unreserved fixed-rate

PART 09: Buying criteria

PART 10: Geographical segmentation

  • Global programmatic advertising display market by geography
  • Programmatic advertising display market in Americas
  • Programmatic advertising display market in EMEA
  • Programmatic advertising display market in APAC

PART 11: Key leading countries

  • US
  • Japan

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape

  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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