Overview of the global self-paced test preparation software market
According to the self-paced test preparation software market insights, research analysts at Technavio predict that the global self-paced test preparation software market will grow steadily over the forecasted period and post a CAGR of around 8% by 2021. This market research analysis identifies the inclusions of analytical applications in software as one of the primary factors for the self-paced test preparation software market growth. The self-directed manner of procuring test preparation programs and materials is gaining momentum among students globally as they are preparing for entrance examinations and earning certifications with the help of self-paced test preparation software. The software is adaptive and adjusts according to the varying needs of the students.
Established players offering traditional center-based test preparation services are entering the market and competing with players who use the online platform for delivering test preparation content and services. Various center-based test preparation program providers having pan India presence are providing the online platform to the students through online classes. This market analysis identifies the rise in ventures of ed-tech companies as one of the key trends behind the growth of the test prep industry size.
Competitive landscape and key vendors
The market is intensely competitive and high fragmented due to the presence of global and regional vendors competing aggressively offering test preparation services through a combination of traditional and digital learning methods. The players offer varying products and services in the software package at varying prices and software technology. The vendors engage in M&A to consolidate their market share.
The leading vendors in the market are -
- Avanset
- Educational Testing Service
- Kaplan
- SelfTestEngine.com
The other prominent vendors in the market are Indiavidual, Innovative Knowledge, MathMedia Educational Software, and MathTutor Educational Software.
Segmentation by product type and analysis of the self-paced test preparation software market
- Curriculum Examinations
- Certification Examinations
Curriculum examinations provide supplementary support for students to clarify their doubts and achieve better grades in schools and colleges and state and national level entrance tests. The prevalence of immense competition, availability of limited institutions, and time constraints faced by the students is influencing the number of students enrolling for test-preparation services.
Geographical segmentation and analysis of the self-paced test preparation software market
- APAC
- Europe
- North America
- ROW
North America is the major consumer of this market due to the standardized testing regime, the desire of the students to fare well in their academic examinations, government encouragement of standardized tests, and increasing online platforms. North America will be the major revenue contributor to this market throughout the forecast period.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global self-paced test preparation software market?
- What are the key market trends impacting the growth of the global self-paced test preparation software market?
- What are the challenges to market growth?
- Who are the key vendors in the global self-paced test preparation software market?
- What are the market opportunities and threats faced by the vendors in the global self-paced test preparation software market?
- Trending factors influencing the market shares of the APAC, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the global self-paced test preparation software market?
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
- Global education technology market
PART 05: Market landscape
- Global self-paced test preparation market
PART 06: Market overview
- Global self-paced test preparation software market
- Five forces analysis
PART 07: Market segmentation by product
- Global self-paced test preparation software market by product
- Global self-paced test preparation software market by curriculum examinations
- Global self-paced test preparation software market by certification examinations
- Global self-paced test preparation software market by other examinations
PART 08: Geographical segmentation
- Global self-paced test preparation software market by geography
- Self-paced test preparation software market in North America
- Self-paced test preparation software market in Europe
- Self-paced test preparation software market in APAC
- Self-paced test preparation software market in the ROW
PART 09: Decision framework
PART 10: Drivers and challenges
- Market drivers
- Market challenges
PART 11: Market trends
- Increase in test preparation management software providers
- Rise in ventures of ed-tech companies
- Expansion into other test preparatory courses
PART 12: Vendor landscape
- Competitive scenario
- Competitive benchmarking
PART 13: Key vendor analysis
- Avanset
- Educational Testing Service
- Kaplan
- SelfTestEngine.com
PART 14: Other prominent vendors
- Indiavidual
- Innovative Knowledge
- MathMedia Educational Software
- MathTutor Educational Software
PART 15: Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape