Global Display Driver IC Market for TVs 2016-2020

  • Published: May 2016
  • Pages: 58
  • SKU: IRTNTR9380

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This market research study presents a comprehensive analysis of the global display driver IC (DDIC) market for TVs by type (HDTV, Full HDTV, and 4K2K TV) and by geography (Americas, APAC, and EMEA). The leading vendors in the market are Novatek Microelectronic and Himax Technologies.

Outlook of the display driver IC (DDIC) market for TVs

According to the analysts at Technavio, the global display driver IC (DDIC) market for TVs is envisaged to grow impressively and will post a CAGR of more than 19% over the forecast period. With a growing preference for better image resolution, the DDIC market for TVs is expected to have a positive outlook in the future. Due to the recent advances in technology in the television industry, the consumer preferences have also changed significantly. The television market has evolved considerably from CRTs to LCDs, LEDs, and is now moving towards organic LED (OLED) TVs. As consumers prefer watching better-quality picture, the resolution format of televisions has also been constantly evolving. Since the primary function of TV DDICs is to provide better image quality, the changing consumer preference for crisp and sharp picture resolution will propel the growth prospects of this market in the coming years.

One of the significant trends spurring the growth prospects of this market is the emergence of the Internet of Things (IoT), which helps connect electronic devices to the Internet, thereby facilitating data transfer over a wireless network. However, for an electronic device to be compatible with this technology, it is essential for the device to have sensors and actuators that play a vital role in mobile sensing. For example, Samsung Electronics recently announced that its 2016 lineup of smart TVs are IoT-ready, indicating that these TVs will be compatible with Samsung’s IoT platform known as SmartThings. These televisions can control SmartThings sensors along with other SmartThings-compatible devices, including connected lights, cameras, and thermostats. The extensive applications of IoT in developing smart televisions, smart wearables, smart homes, industrial automation, and automated cars will impel the growth prospects of this market over the forecast period.

Segmentation by type and analysis of the DDIC market for TVs

  • HDTV
  • Full HDTV
  • 4K2K TV

Although the full HDTV segment contributed the highest revenue to the global DDIC market for TVs during 2015, the market shares for this segment is expected to decline over the next four years. With increasing consumer preference for better display resolutions, the market shares for the 4K2K TVs segment is projected to gain traction until the end of 2020.

Geographical segmentation and analysis of the DDIC market for TVs

  • Americas
  • APAC
  • EMEA

In terms of geography, the APAC region dominated the global DDIC market for TVs and is expected to reach more than USD 2 billion by 2020. APAC is the hub for manufacturers of flat panel televisions such as Samsung, Sharp, Sony, Panasonic, Micromax, Haier, and LG, most of which are established in South Korea, China, and Japan. Moreover, India and China, two of the world’s fastest growing economies, are located in the APAC region and with China emerging as a leading hub for TV display manufacturers, this market is anticipated to have a promising future over the predicted period.

Competitive landscape and key vendors

The global DDIC market for TVs is experiencing significant demand and supply chain shifts. Most providers in the APAC region are involved in substantial ramp-ups and stiff competition. Moreover, the increasing competition from Taiwan and Korea-based semiconductor component manufacturers will lead to providers suffering losses during the predicted period. Also, the growing competition in the semiconductor market is a challenge for long-time market leaders like Samsung. The market vendors are trying to gain more market shares by launching advanced DDICs in the market, especially for new 4K2K TVs. The vendors in the market compete on the basis of factors such as innovative technological features, price, reputation, distribution, and brand presence in the global market. 

The leading vendors in the market are - 

  • Novatek Microelectronic
  • Himax Technologies

Other prominent vendors in the market include Fitipower, Illitek, Lusem, MagnaChip, Orise, Raydium Semiconductor, Samsung Electronics, Silicon Works, and Sitronix Technology.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global DDIC market for TVs?
  • What are the key market trends impacting the growth of the global DDIC market for TVs?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the global DDIC market for TVs?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global DDIC market for TVs?

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A display driver is an integrated circuit (IC) that acts as an interface between a microprocessor and an LCD to regulate the display system in mobile phones, desktops, and other electronic devices. The driver IC in electronic devices receive image data and deliver a current to activate the liquid crystal-containing pixels on the screen. Once the liquid crystals are charged, they bend and change the intensity of light. Then they combine with the color filters on the glass substrate to produce a sharp image on the display panel. Display driver ICs form a significant component of display devices. 

The report, global display driver IC (DDIC) market for TVs, is part of Technavio’s hardware and semiconductor research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as computing devices, displays, embedded systems, human machine interface, lighting, semiconductor equipment, and sensors. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Definition
  • Base year and forecast period
  • Market coverage
  • Market size calculation
  • Geographical segmentation
  • Vendor segmentation
  • Market share calculation
  • Vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast by shipment
  • Market size and forecast by revenue
  • DDIC shipment to TV segments 2015-2020
  • Five forces analysis

PART 06: Market segmentation

  • Global DDIC market for TVs by type
  • Global DDIC market for 4K2K TVs
  • Global DDIC market for full HDTVs
  • Global DDIC market for HDTVs

PART 07: Geographical segmentation

  • Global DDIC market for TVs by geography
  • DDIC market for TVs in APAC
  • DDIC market for TVs in the Americas
  • DDIC market for TVs in EMEA

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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